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The Converse Rubber Tracks Experience Comes To San Francisco

Thu, 16 May 2013 12:00:00 -0700

Today, Converse Inc. announced its first-ever Converse Rubber Tracks pop-up studio in San Francisco from May 20 - June 16, offering local musicians the opportunity to record for free. Converse will also present Converse Rubber Tracks Live in San Francisco, a free bi-monthly concert series debuting in August. Coinciding with the launch of the new Converse retail store in San Francisco, the upcoming music initiatives support creative expression and provide great opportunities for emerging Bay Area artists to create and showcase their music.

“Converse is committed to inspire the Bay Area community to unleash their creative spirit and be useful to artists of all types,” said Karen Riley-Grant, Converse Senior Director of North America Marketing. “The city draws people from all over the world and we look forward to celebrating and representing the culture that makes San Francisco unique.”

The Converse Rubber Tracks pop-up studio will take place at Different Fur Studio located in the vibrant Mission District of San Francisco. This will be the first of four pop-up studios happening over the next year with next one taking place in August. In the last two years, Converse has brought the Converse Rubber Tracks experience to great music cities including Toronto, Austin, Montreal and Los Angeles, giving musicians valuable studio time.

Converse Rubber Tracks Live is a concert series that originally launched in 2012 in Brooklyn and has since expanded to support cities with vibrant music communities including Los Angeles and Boston. The lineup for these shows include headliners who hand pick emerging artists that have recorded at Converse Rubber Tracks, the community based recording studio in Brooklyn that allows artists to record for free. Since launching, the Converse Rubber Tracks Live series has featured a diverse range of headlining artists including White Rabbits, Action Bronson, Ghostface Killah, A-Trak, King Tuff and Vivian Girls, as well as Converse Rubber Tracks artists We Barbarians, Flatbush Zombies, Heliotropes and more.

Also, in celebration of the new San Francisco retail store opening on Friday, June 28, Converse will launch Converse Represent, a five night free concert series beginning Sunday, June 23 that leads up to the grand opening.

To find out more about Converse Rubber Tracks and to apply for studio time, please visit www.converse.com.

ABOUT CONVERSE
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary sneaker such as the Chuck Taylor® All Star® sneaker, the Jack Purcell® sneaker and the One Star® sneaker. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 78 company-owned retail locations in the U.S. For more information, visit Converse on the web at media.converse.com.

ABOUT CONVERSE RUBBER TRACKS
Converse Rubber Tracks is a state-of-the-art recording studio that is located in the Williamsburg neighborhood in Brooklyn, NY. The 5,200 square-foot, full-service recording space aims to support emerging artists by providing them access to a top-level recording studio at no cost. Artists and bands of all genres and ages from around the world are encouraged to apply and, upon acceptance, may reserve time in the studio to work alongside a team of experienced engineers. Fully equipped with the best instruments and equipment supplied by Converse Rubber Tracks partner Guitar Center, artists will spend time creating their work and in the end retain all the rights to their music. Through Converse Rubber Tracks, Converse is giving back to the creative community that has embraced the brand throughout its over 100 year history. Converse Rubber Tracks provides a platform for artists to unleash their creative spirit that will change the world.

Press Contacts:

Keith Gullla
Converse
646.563.7381 / keith.gulla@converse.com

Allison Elbl
ID
323.822.4800 / aelbl@id-pr.com

New Slam Jam For Converse Jack Purcell Sneaker Evokes Summer Spirit

Thu, 16 May 2013 03:00:00 -0700

Today, Converse Inc. introduces the all-new Slam Jam for Converse Jack Purcell Sneaker for Summer 2013, marking the company's first collaboration with the Italian lifestyle brand. Slam Jam has been rooted in youth culture since 1989 and is widely recognized for its refined take on street style – a natural partner for the Converse First String Jack Purcell Johnny Ox, a sneaker that stirs anticipation of a summer of creative exploration.

“A nautical summer journey was the inspiration for these sneakers,” says Luca Benini, founder of Slam Jam. “We are thrilled to collaborate with Converse and be given the opportunity to rework the legendary Jack Purcell. We wanted to honor the original with unique details to give them a touch of the Slam Jam attitude.”

The Jack Purcell sneaker came on the scene a little over 75 years ago and quickly became a court and campus classic. What began as a humble badminton performance shoe has evolved into a modern style icon symbolizing confidence, wit and effortless style. For the Summer 2013 Slam Jam for Converse Jack Purcell collaboration, Slam Jam subtly updated the familiar silhouette, adding a simple, red snap-button closure. The sneaker can be removed in one easy motion without untying the laces, allowing the wearer to seamlessly go from dry land to sea.

The premium navy upper is finished in a water-repellent waffle canvas, adding extra durability to a material long associated with Converse's DNA. Clean white rubber rands give the kicks a classic look and feel to complement summer wardrobes. The signature Jack Purcell toe-smile features the same bright red accent introduced on the metallic snap-button, canvas lining and bold outsole color pop. The seasonally appropriate expression “Summer Journey” is printed vertically on the right and left sneaker tongues, playing off the Italian brand’s initials and perfectly capturing the carefree spirit that inspired the collaboration.

Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Slam Jam for Converse Jack Purcell Sneaker will be available in limited quantities, beginning on May 31 at Slam Jam stores and select Converse First String retailers, including Patta in Amsterdam, Firmament in Berlin and Juice in Shanghai.

The sneakers will retail for a MSRP of €110 and will be available in unisex sizing 5-13.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 78 company-owned retail locations in the U.S.

Media contact

Simon Wainwright

Converse EMEA

simon.wainwright@converse.com

Converse Rubber Tracks Live Brings Concert Series to Boston

Wed, 15 May 2013 09:00:00 -0700

Today, Converse Inc. announced it will bring its free live concert series, Converse Rubber Tracks Live, to its hometown of Boston. The free concert series celebrates the Boston music community and will kick off with two events on Wednesday, May 22 and Friday, May 24 at The Sinclair in Cambridge, Mass. In support of the Boston community, the first two concerts in the Converse Rubber Tracks Live in Boston series will be fundraising events to benefit the One Fund Boston. Tickets are $10, with all proceeds benefitting the One Fund Boston. Tickets for Converse Rubber Tracks Live will go on sale to the public on Thursday, May 16 at Noon (EST) via Ticketmaster.com.

The show on May 22 will feature performances by Yeasayer, Ducktails and Converse Rubber Tracks recording artists Bodega Girls and Camden. The May 24 show will feature performances by Curren$y, The Perceptionists, Statik Selektah with guests Sean Price & Termanology and include Converse Rubber Tracks recording artists Moe Pope & Rain and Grey Sky Appeal.

“Our goal at Converse is to find ways to give back to the local communities though music,” said Geoff Cottrill, Converse Chief Marketing Officer. “We are especially excited to bring the Converse Rubber Tracks Live series to our own backyard of Boston and help support the victims and families most affected by the tragedy that occurred.”

The Converse Rubber Tracks Live concert series originally launched in Brooklyn in 2012 and has since expanded to support cities with vibrant music communities including Los Angeles, and now, Boston. The lineup for these shows include headliners who hand-pick emerging artists that have recorded at Converse Rubber Tracks, the community based recording studio in Brooklyn that allows artists to record for free. Since launching, the Converse Rubber Tracks Live series has featured a diverse range of headlining artists including White Rabbits, Action Bronson, Ghostface Killah, A-Trak, King Tuff and Vivian Girls, as well as Converse Rubber Tracks artists We Barbarians, Flatbush Zombies, Heliotropes and more.

Since its Brooklyn opening in July 2011, Converse Rubber Tracks has provided more than 550 emerging artists the opportunity to record in a state-of-the-art studio at no cost. Converse Rubber Tracks supports artistic expression by allowing musicians across all genres an opportunity to record for free and retain all the rights to their music. In the last two years, Converse has brought a “pop-up” version of the Converse Rubber Tracks studio to Austin, Los Angeles, Montreal and Toronto to support the artists in those vibrant music communities. In April 2015, Converse will open its second Converse Rubber Tracks studio in Boston.

About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary sneaker such as the Chuck Taylor® All Star® sneaker, the Jack Purcell® sneaker and the One Star® sneaker. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 78 company-owned retail locations in the U.S. For more information, visit Converse on the web at media.converse.com.

About Converse Rubber Tracks
Converse Rubber Tracks is a state-of-the-art recording studio that is located in the Williamsburg neighborhood in Brooklyn, NY. The 5,200 square-foot, full-service recording space aims to support emerging artists by providing them access to a top-level recording studio at no cost. Artists and bands of all genres and ages from around the world are encouraged to apply and, upon acceptance, may reserve time in the studio to work alongside a team of experienced engineers. Fully equipped with the best instruments and equipment supplied by Converse Rubber Tracks partner Guitar Center, artists will spend time creating their work and in the end retain all the rights to their music. Through Converse Rubber Tracks, Converse is giving back to the creative community that has embraced the brand throughout its over 100 year history. Converse Rubber Tracks provides a platform for artists to unleash their creative spirit that will change the world.

Press Contacts

Keith Gullla
Converse
646.563.7381 /keith.gulla@converse.com

Allison Elbl
ID
323.822.4800 /aelbl@id-pr.com

Nigel Cabourn Brings Military Influence to New Converse Collection

Mon, 08 Apr 2013 00:45:00 -0700

Today, Converse Inc. announces the launch of the Nigel Cabourn for Converse First String footwear collection, including the Chuck Taylor All Star Bosey and the all-new Chuck Taylor All Star Specialty Plimsole. Newcastle-Upon-Tyne-based designer Nigel Cabourn is a veteran of the fashion industry who is widely recognized for his take on heritage garments, men’s outerwear, military-inspired apparel and utilitarian functionality.

For this collection, Cabourn examines Converse’s rich American heritage of boots and sneakers created for the outdoors and the military, and infuses his own designs into the Chuck Taylor All Star Bosey with rich Ventile fabric uppers in military-inspired navy and olive green colors. Ventile fabric was developed for use in World War II flight suits as a material to protect Hawker Hurricane and Supermarine Spitfire pilots when they ejected from their planes into icy waters. Ventile fabric extended survival time tenfold and saved many pilots’ lives. Suits made with Ventile fabric remain in use by British Royal Air Force to this day.

“The Ventile fabric adds such a strong element of history and design to this collection. I chose the All Star Bosey for its military-like chunky sole and 1940s appeal. I had been thinking about creating a British Army P.E. sneaker, hence the development of the plimsole silhouette,” Cabourn says.

Chuck Taylor All Star Bosey
The Chuck Taylor All Star Bosey is an update to the classic Converse Bosey silhouette with archive boot detailing. The rubber foxing features raised stripes and the versatile Ventile fabric on the shoe’s upper is a staple throughout the Nigel Cabourn apparel collection. The tightly woven cotton fabric is wind- and water-resistant, an ideal choice for a variety of weather conditions. Available from Thursday, April 12 in olive green and navy for SRP $150 (sizes 7 – 13).

Chuck Taylor All Star Specialty Plimsole
The Chuck Taylor All Star Specialty Plimsole fuses a 1941 British P.E. training shoe with vintage Converse detailing. An ultra-high grade Italian denim is featured on the sneaker’s upper and is paired with a canvas lining and utilitarian garment detailing. Available from Friday, June 14 in grey, brown and off-white for SRP $100 (sizes 7 – 13).

The Nigel Cabourn for Converse footwear collection will be available at End Clothing in Newcastle-Upon-Tyne, Concepts in Boston, and Tenue de Nimes in Amsterdam.

*Ventile is a trademark of Talbot Weaving (Chorley) Limited.

About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 78 company-owned retail locations in the U.S. For more information, visit Converse on the web at Media.Converse.com.

Press Contacts:
Lacy Pica
Converse
646-563-7830 / lacy.pica@converse.com

Simon Wainwright
Converse EMEA
+31 35 626 9929 / simon.wainwright@converse.com

Converse Launches Spring 2013 Missoni For Converse Auckland Racer Collection

Tue, 26 Mar 2013 07:00:00 -0700

Converse announces the launch of the Spring 2013 Missoni for Converse Auckland Racer. The latest collaboration with Missoni features the iconic Auckland Racer with two new fabric updates for spring. First debuted at the Missoni’s Men’s Spring Summer 2013 runway show in Milan, both shoes feature Missoni’s iconic multi-stitch fabric featuring a multi-color and grayscale gradient-fade version.

The Auckland Racer silhouette hails from the early days of the jogging movement in the 1970’s and serves as the model for these beautiful collaborative shoes from Converse and Missoni. Each shoe features a wool/viscose upper, premium canvas lining and white rubber soles. The multi-color version features a subtle lamé yarn woven into the fabric.

Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Missoni for Converse Auckland Racer will be available Friday, March 29, 2013 in limited quantities at Missoni boutiques and select Converse First String retailers globally. All shoes will retail for a MSRP of $200 and will be available in unisex sizing 7 – 13.

About Converse

# # #

Press Contacts:

Lacy Pica

Converse

646-563-7830 / lacy.pica@converse.com

Kelly Ricci

HL Group

646-460-8907 / kricci@hlgrp.com

Converse Introduces The Converse Texas CTS

Wed, 13 Mar 2013 10:30:00 -0700

On Friday, March 15, Converse will introduce the limited-edition Converse Texas CTS, coinciding with Converse X Thrasher Magazine Death Match at the 2013 SXSW Music Media Conference in Austin, Texas. Performance features of the Converse Texas CTS include a molded, multi-density Lunarlon drop-in sockliner for extra comfort; abrasion-resistant suede; traction rubber vulcanized sole; and full memory foam in the collar and tongue for a true customized fit.

Only 240 pairs of the Converse Texas CTS will be exclusively available in Texas and will be sold at Nice Kicks, Tekgnar, and Fast Forward for a suggested retail price of $65.

ABOUT CONVERSE x THRASHER MAGAZINE DEATH MATCH:
Now in its fourth year, “Converse X Thrasher Magazine Death Match” has grown into one of the most popular events at SXSW and is the only event to bring together music and skateboarding in one place. Taking place at The Scoot Inn March 13-16, the event features free concerts in conjunction with a skateboarding competition hosted by Thrasher Magazine. Scheduled to appear at this year’s Converse X Thrasher Magazine Death Match will be Converse Skateboarding Ambassadors Kenny Anderson, Sammy Baca, Mike Anderson, Ben Raemers and Julian Davidson. This year’s music showcase will feature The Black Angels, The Adolescents, King Tuff, Mac Demarco and Trash Talk as well as past Converse Rubber Tracks recording artists Low Fat Getting High, All Eyes West, Heliotropes, Grey Sky Appeal, Fresh Daily, Flatbush Zombies and many more.

# # #

Press Contacts:

Lacy Pica

Converse

646.563.7830 /Lacy.pica@converse.com

Moya Hewitt

Converse

646.563.7365 /Moya.hewitt@converse.com

Converse “GET DIRTY” European Music Series Pairs Renowned And Rising Artists

Wed, 13 Mar 2013 06:00:00 -0700

AMSTERDAM, NL (MARCH 13, 2013) – Today, CONVERSE Inc. announces the launch of GET DIRTY, an 11-city music series featuring performances by renowned international artists and up-and-coming local talent. Kicking off in Paris on Tuesday, March 19, GET DIRTY will jump, kick and scream its way across London, Barcelona, Madrid, Berlin, Hamburg, Cologne, Vienna, Amsterdam, Antwerp and Milan.

Inspired by the Converse seasonal brand expression “Shoes Keep It Clean, Sneakers Get Dirty,” the new music series celebrates the uncompromising mindset of throwing yourself in headfirst and resurfacing with the marks and scuffs that prove it. The eclectic lineup pairs local artists like Hoax and Pional with established acts like The Raveonettes, Ghostface Killah, Cribs, Black Lips, Gallows, Vivian Girls and Major Lazer, offering fans an unrivaled music experience across some of Europe’s most intimate venues. For more information on the GET DIRTY artist schedule, locations and ticket access please visit http://bit.ly/GetDirty.

“We’re excited to bring the Converse GET DIRTY series to Europe,” said Jed Lewis, Converse Music Marketing Director. “We are fortunate to have been embraced by musicians for decades and we always strive to give back to the music community by being useful. GET DIRTY provides rising artists the chance to perform with some amazing headliners and really make an impact in cities across Europe.”

Headlined by the Danish indie rock duo, The Raveonettes, the first GET DIRTY gig kicks off on March 19 at a new pop-up store – Converse 19YT – in the emerging Canal Saint Martin district of Paris. A rebellious attitude will rule over the multi-level 200m² space, where fans will be able to see live performances, get their hands on the latest Chuck Taylor All Star Well Worn and 70s Chuck collections, and add a “well worn” twist to their sneakers through a ‘Tune & Repair’ customization service. Converse 19YT Paris opens on Saturday, March 23 and runs until Saturday, April 20. The store is open Monday through Saturday at 19 rue Yves Toudic, 75010, Paris. For more information regarding store hours and event programming, please visit www.converse.fr.

GET DIRTY comes on the heels of the Converse Rubber Tracks experience at SXSW in Austin, Texas, where bands have the opportunity to record for free in state-of-the-art facilities during the two-week festival. Converse’s ongoing commitment to music is also portrayed through creative partnerships with the likes of Red Light Radio in Amsterdam and the 100 Club in London, and through its award-winning REPRESENT series, which saw 45 artists electrify the U.K. capital over nine nights last summer.

About Converse
Converse Inc., based in North Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse products are sold globally by retailers in over 160 countries and through 78 company-owned retail locations in the U.S. For more information on Converse, please visit www.converse.com.

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Press Contacts:

Simon Wainwright
Converse EMEA
simon.wainwright@converse.com

Green Day Chuck Taylor All Star Collection Features Band’s Iconic Album Artwork

Thu, 28 Feb 2013 15:15:00 -0800

Today, Converse Inc. debuts the second collection inspired by Grammy^® Award-winning punk band, Green Day. The new line features iconic artwork from Green Day’s greatest albums throughout the years, including American Idiot, Dookie and Kerplunk. The Green Day Converse Chuck Taylor All Star Collection is available exclusively at Converse stores, converse.com, select Journeys stores and journeys.com.

Spring 2013 Green Day Chuck Taylor All Star Collection

Green Day American Idiot Chuck Taylor All Star and Chuck Taylor All Star Bosey Boot Chuck Taylor All Star high-top sneaker displays the artwork from American Idiot against a strong contrast of black, with white foxing and black foxing stripes. The Chuck Taylor All Star Bosey Boot features the screen-print design against a dark red canvas, black laces, black foxing and detailing, with a deep-red outsole. Suggested Retail Price: $60 for the Chuck Taylor All Star and $75 for the Chuck Taylor All Star Bosey Boot.

Green Day Dookie Chuck Taylor All Star The Green Day Dookie Chuck Taylor All Star sneaker features a screen-print of the seminal Dookie album against a white canvas with yellow-green laces and details, and white foxing and black foxing stripes. Suggested Retail Price: $60.

Green Day Kerplunk Chuck Taylor All Star The Green Day Kerplunk Chuck Taylor All Star is the most classic and makes a statement by capturing the simple green, white and black shades of the Kerplunk album cover. Green canvas, with black laces and white foxing and black foxing stripes complete the shoe. Suggested Retail Price: $65.

About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 78 company-owned retail locations in the U.S.

About Green Day
Green Day were kids from working-class backgrounds who came of age in the underground punk scene in Berkeley. Though they had already released two albums (1039/Smoothed Out Slappy Hours and Kerplunk), the band truly announced its arrival with 1994's Dookie, a dynamic blast of exuberant punk-pop that sold 15 million copies and earned the band its first Grammy® Award for Best Alternative Music Performance. Over the years, Green Day continued to top the charts with the subsequent studio albums Insomniac, Nimrod, and Warning, while entertaining millions of fans with their frenetic live shows. But it was their landmark 2004 album American Idiot that launched Green Day into the stratosphere. American Idiot debuted at No. 1 on the Billboard chart, spawned five hit singles, earned seven Grammy® nominations (winning two, including Best Rock Album), and raised the bar for modern rock and roll. In 2009, Green Day released 21st Century Breakdown, which won a 2010 Grammy® Award for Best Rock Album. It spawned two hit singles: the gold "Know Your Enemy," which was the first song ever to top Billboard's Rock, Alternative, and Mainstream Rock charts simultaneously, and the double-platinum "21 Guns," which earned them three 2009 MTV Video Music Awards including Best Rock Video. Green Day also took home an American Music Award for Favorite Alternative Rock Music Artist. Later that year, Green Day collaborated with the Tony Award-winning director of Spring Awakening, Michael Mayer, for the stage musical American Idiot. The play bowed at the Berkeley Repertory Theatre in September 2009 and set attendance records during its limited engagement. The play went on to Broadway and ran for a year at the St. James Theatre and won two Tony Awards. The North American Tour of the stage musical is currently touring North America and will launch in the United Kingdom later this year.

Press Contacts:

Keith Gullla

Converse

646.563.7381 /keith.gulla@converse.com

Allison Elbl

323.822.4800 /aelbl@id-pr.com

Green Day Press Contact

Brian Bumbery

BB Gun Press

323.904.9094 / brian@bbgunpress.com

The Converse Rubber Tracks Experience Returns To Austin For SXSW

Tue, 26 Feb 2013 06:29:00 -0800

NORTH ANDOVER, Mass. (February 26, 2013) – Today, CONVERSE Inc. announces the Converse Rubber Tracks experience will return to Austin, TX for the 2013 SXSW Music and Media Conference. This year, Converse has extended the recording time to two weeks, offering Texas bands the opportunity to record for free, March 4-15 as part of its expanded brand experience. Converse will also bring skate, hip-hop and metal cultures together at the “Converse X Thrasher Magazine Death Match” and return as the presenting sponsor of “The FADER FORT Presented by Converse”.

Since its Brooklyn opening in July 2011, Converse Rubber Tracks has provided over 420 emerging artists the opportunity to record in a state-of-the art studio at no cost. Converse Rubber Tracks supports artistic expression by allowing musicians across all genres an opportunity to record for free and retain all the rights to their music. In the last two years, Converse has brought the Converse Rubber Tracks pop up studio from Brooklyn to Los Angeles, Montreal and Toronto.

“We’re excited to be back in Austin for SXSW,” said Geoff Cottrill, Converse Chief Marketing Officer. “Our goal as a brand is to be useful to artists and help them unleash their creative spirit. This is what Converse Rubber Tracks is all about—giving rising artists the encouragement and support they need to develop their artistry. And with over twice the bands participating this year, we’re looking forward to providing this great platform to more Texas artists.”

Converse has expanded its special invitation to Texas-based musicians to apply for an opportunity to record at “Converse Rubber Tracks in Austin” located at Big Orange and Shine Studios. These musicians of varying ages and musical genres will be able to record original music alongside experienced engineers. The studio will also be a destination for exclusive performances by additional artists and band interviews available exclusively on Converse social media outlets.

Now in its fourth year, “Converse X Thrasher Magazine Death Match” has grown into one of the most popular initiatives at SXSW and is the only event to bring together music and skateboarding in one place. Taking place at The Scoot Inn from March 13-16, the event features free concerts in conjunction with a skateboarding competition hosted by Thrasher Magazine. Scheduled to appear at this year’s Converse X Thrasher Magazine Death Match will be Converse Skateboarding Ambassadors Kenny Anderson, Sammy Baca, Mike Anderson, Ben Raemers and Julian Davidson. This year’s music showcase will feature The Black Angels, The Adolescents, King Tuff, Mac Demarco and Trash Talk as well as past Converse Rubber Tracks recording artists Low Fat Getting High, All Eyes West, Heliotropes, Grey Sky Appeal, Fresh Daily, Flatbush Zombies and many more.

“The FADER FORT Presented by Converse” returns to SXSW with its four-day showcase March 13-16. Sponsors and confirmed acts will be announced in the weeks leading up to the festival. “The FADER FORT Presented by Converse” will be viewable to audiences worldwide via a live-stream that will continue during the entire festival. For more information about the live-steam and artists scheduled to perform visit www.TheFader.com/FORT.

ABOUT CONVERSE RUBBER TRACKS
Converse Rubber Tracks is a state-of-the-art recording studio that is located in the Williamsburg neighborhood in Brooklyn, NY. The 5,200 square-foot, full-service recording space aims to support emerging artists by providing them access to a top-level recording studio at no cost. Artists and bands of all genres and ages from around the world are encouraged to apply and, upon acceptance, may reserve time in the studio to work alongside a team of experienced engineers. Fully equipped with the best instruments and equipment supplied by Converse Rubber Tracks partner Guitar Center, artists will spend time creating their work and in the end retain all the rights to their music. Through Converse Rubber Tracks, Converse is giving back to the creative community that has embraced the brand throughout its over 100 year history. Converse Rubber Tracks provides a platform for artists to unleash their creative spirit that will change the world.

ABOUT CONVERSE
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 78 company-owned retail locations in the U.S.

# # #

Press Contact:

Keith Gulla

Converse

646-563-7318 / keith.gulla@converse.com

Allison Elbl

IDPR

323-822-4851 / aelbl@id-pr.com

Converse Presents The Chuck Taylor All Star Well Worn Collection

Thu, 21 Feb 2013 06:39:00 -0800

Converse presents its new Spring 2013 Converse Chuck Taylor All Star Well Worn Collection featuring a premium washed canvas that has been extensively treated to produce the perfect broken-in look. The distressed effect contributes comfort, history and character, delivering an easygoing summer feel. When it comes to a pair of Chuck Taylor All Stars, the wear-and-tear is a beautiful celebration of experiences that have left their mark.

The Converse Chuck Taylor All Star Well Worn Collection is available in high-top and low-top styles in colors such as Beluga, Stellar, Cashmere Rose, Drizzle, Meadowbrook, Tango Red and Turtledove. The sneakers are currently available at www.converse.com and Converse Retail Locations for a suggested retail price of $65-$70

Press Contacts:

Keith Gulla

Converse

646.563.7318 / keith.gulla@converse.com

Kelly Ricci

HL Group

212.529.5533 / kricci@hlgrp.com

Converse launches the 1970s Chuck Taylor All Star

Wed, 13 Feb 2013 10:26:00 -0800

On Friday, February 15, Converse debuts its First String Standards 1970s Chuck Taylor All Star collection. Borrowing subtle details of sneakers from the era when Converse was celebrated by iconic rock & rollers, basketball legends who have won championships and skateboarders that have ripped pools, the “70s Chuck” is re-crafted to the specifications of the Chuck Taylor All Star of the ‘70s.

The 1970s Chuck Taylor All Star collection features slight differences that, at first, may only be recognizable to collectors and astute fans; however, upon careful inspection the sneaker features slightly higher rubber foxing along the sole, added cushioning and a slightly more substantial toe box. Additional vintage details include stitching on the sidewall, a vintage license plate on the heel and a super heavy-grade canvas upper.

The original classic black and white sneakers will be available globally on Friday, February 15. Other original colors by Converse in sunflower and crimson, will be available globally in April and additional colors will follow in July. The 1970s Chuck Taylor All Star will be available at Concepts Cambridge in Massachusetts, JUICE in Shanghai, Foot Patrol in London, and HAVEN in Canada for a suggested retail price of $70-$85.

Press Contacts:

Lacy Pica

Converse

646.563.7830 / Lacy.pica@converse.com

Kelly Ricci

HL Group

212.529.5533 / kricci@hlgrp.com

Converse Launches the Converse CONS CTS Rev Pack

Mon, 11 Feb 2013 14:20:00 -0800

On Friday, February 15, Converse introduces the limited-edition Converse CONS Rev Pack featuring Converse Skateboarding’s iconic CTS sneaker. The sneaker’s design was inspired by the brand’s American heritage with subtle design details that give nod to our country’s early culture, including a 13-star colonial flag in the navy CTS and a Union Jack flag in the red CTS. The Converse CTS, adapted for today’s skateboarders, draws inspiration from the iconic Chuck Taylor All Star.

Performance features throughout the sneaker include abrasion resistant waxed canvas, a removable molded multi-density OrthoLite™ sock liner for extra comfort, a traction rubber vulcanized sole and full-memory foam in the collar and tongue for a true customized fit.

The Converse CONS CTS is available at finer skate retailers like Supreme in New York City, Alive and Well in Seattle and Slam City Skates in London for a suggested retail price of $65. For more information, please visit www.converse.com.

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Press Contacts:

Lacy Pica

Converse

646.563.7830/Lacy.Pica@converse.com

Moya Hewitt

Converse

646.563.7365/Moya.Hewitt@converse.com

Converse Rubber Tracks and Okayplayer Present Player Xchange

Wed, 06 Feb 2013 09:11:00 -0800

Converse has partnered with Okayplayer, the online hip hop community founded by hip hop icon Questlove, to create a new monthly video series called Converse Rubber Tracks Presents Player Xchange. The new series focuses on bringing African artists together with U.S. based artists to create original music. The first collaboration in this video series features up & coming Nigerian alt-soul singer Bez and Brooklyn-based rapper/producer/songwriter Sene. The two artists wrote and recorded an original track called “Big Promise” which will be available for free at www.okayplayer.com beginning February 11, 2013. The two artists wrote and recorded an original track called “Big Promise” which will be available for free at www.okayplayer.com beginning February 11, 2013. The first video in the series can be viewed below:

Through this new partnership, artists from Africa will have the opportunity to collaborate with emerging artists and producers from New York and around the U.S. and record at Converse Rubber Tracks in Brooklyn. Converse Rubber Tracks has provided their “Studio B” facility which is reserved for community projects and local artists. "Studio A" will remain open to those artists who have registered to record at Converse Rubber Tracks through the application process.

Okayplayer, along with their channel partner Okayafrica, will help select the artists whose sound speaks directly to the movement of new, progressive music coming out of Africa right now. Player Xchange provides an opportunity for Converse Rubber Tracks to engage more global artists and bring cultures together to create collaboratively.

Converse Rubber Tracks Presents Player Xchange will feature a new collaboration each month and showcase behind the scenes content that chronicles the creative process. Fans will be offered a free track to download monthly. Upcoming collaborations in this series will be announced at a later date.

About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 77 company-owned retail locations in the U.S.

About Converse Rubber Tracks
Converse Rubber Tracks is a state-of-the-art recording studio that is located in the Williamsburg neighborhood in Brooklyn, NY. The 5,200 square-foot, full-service recording space aims to support emerging artists and serve as a catalyst for creativity by providing them access to a top-level recording studio at no cost. Artists and bands of all genres and ages from around the world are encouraged to apply and, upon acceptance, may reserve time in the studio to work alongside a team of experienced engineers. Fully equipped with the best instruments and equipment supplied by Converse Rubber Tracks partner Guitar Center, artists will spend time creating their work and in the end retain all the rights to their music. Through Converse Rubber Tracks, Converse is giving back to the creative community that has embraced the brand throughout its over 100 year history.

About Okayplayer
Launched in 1999 by ?uestlove of The Roots, Okayplayer is the original progressive urban music site and maintains its position as the premier digital destination for music connoisseurs worldwide. From D’Angelo to The Weeknd, from NaS to Major Lazer, from Erykah Badu to Willis Earl Beal, Okayplayer delivers the full spectrum of groundbreaking music to your fingertips (and earphones) everyday. Well-established as the gold standard in online hip-hop, Okayplayer--together with our channel partners Okayafrica, LargeUp and Revivalist--also defines the cutting edge in African & Caribbean music, arts and style as well as soul, jazz and indie rock.

Born of ?uestlove’s dream of enabling like-minded artists to communicate directly with fans, over the past 13 years Okayplayer has grown into a multifaceted company with one of the strongest brands in entertainment. An early adopter in embracing fan and artist interaction, Okayplayer has been instrumental in bridging the gap between music fans and artists like Common, Erykah Badu, D’Angelo, Yasiin Bey (FKA Mos Def) and Jill Scott--all of whom joined the OKP community early in their careers. As a result, Okayplayer maintains an unparalleled level of interaction and engagement with its readers and community board-members. The original worldwide forum has grown to include Okayplayer TV (which showcases original video content on the site), a full-fledged online store (featuring exclusive apparel, accessories, posters and music), numerous live events (including the annual Roots Picnic, the storied Jam Sessions and several international and domestic tours), and our four sister sites (Okayafrica, LargeUp, Revivalist and the forthcoming Okayfuture, which will concentrate on electronic music.) With the recent re-launch of Okayplayer Records, OKP continues to lead the way in empowering both artists and fans responsibly in the digital space.

About OkayAfrica
Okayafrica quite simply represents Africa's New Wave; with more than half the population in many African nations under 25, the bright continent is currently undergoing an explosion of vibrant new music, fashion, art and political expression. Okayafrica is the multi-faceted hub capturing the spirit of this unprecedented boom in youth culture, focusing on emerging and progressive artists, blending traditional aesthetics with a futurist lifestyle. Established Okayafrica web series include the Africa In Your Earbuds mixtapes--each mix curated by a breaking, critically acclaimed artist (tUnE-yArDs, Rich Medina, BLK JKS, Saul Williams & others)--and The Roots Of, a series tracing artists’ DNA back to the continent ( Q-Tip of A Tribe Called Quest, ?uestlove and Black Thought of The Roots, Frank Ocean, Miguel, Michael K Williams, Flying Lotus and others have already participated). For its Beta launch in July 2010, Okayafrica hosted The World Cup Finale party in Prospect Park, drawing over 20,000 people for a show featuring The Roots, Talib Kweli, and six new African artists (Blitz the Ambassador, Bajah + the Dry Eye Crew, Zakee, Janka Nabay, Dragons of Zynth, and cast members of FELA!). Okayafrica’s online store launched in conjunction with The Roots’ latest release undun in December 2011, and rolled out a new curated line in September of 2012.

Press Contacts:

Keith Gulla

Converse

646.563.7381 /keith.gulla@converse.com

Allison Elbl

323.822.4800 /aelbl@id-pr.com

Converse Launches Its Spring/Summer 2013 CONS Collection

Wed, 06 Feb 2013 07:50:00 -0800

NORTH ANDOVER, MASS. (February 11, 2013) – Today, Converse Inc. announces the debut of its Spring 2013 CONS collection, including the new skateboarding collection featuring Nike Lunarlon technology, and modern updates to the iconic Pro Leather and the classic Star Player.

The new Spring 2013 CONS collection launches globally beginning February 2013.

SKATEBOARDING COLLECTION

As the Skateboarding Collection continues to push the limits as the pinnacle expression of technology and innovation for Converse, the Spring 2013 collection for the first time will feature Nike Lunarlon innovative technology combined with Converse’s form meets function design aesthetic. The Converse skateboarding collection gets an update with a drop-in Nike Lunarlon sock liner, molded to provide equal cushioning and resiliency to EVA at 50% of the weight.

This season, the Nike Lunarlon sock liner fused with Converse’s innovative traction rubber and vulcanized soles and Abrasion shields creates an advanced and authentic collection that speaks to the everyday skater’s energy, personality and genuine affinity to the sport. Styles are offered in abrasion-resistant suede, premium coated suede, and canvas.

CTAS Pro Skate
The CTAS Pro Skate, inspired by Converse Skateboarding Ambassador Sammy Baca, features Converse Skateboarding Abrasion Shield Canvas, creating four times more durability and a longer lasting material. The silhouette also features a molded Nike Lunarlon drop-in sock liner and a Converse All Star Traction Rubber outsole, as well as the Nevada state crest behind the tongue and the sock liner as a nod to Baca’s hometown. Offered in high and low-top versions. Available Colors: Denim/White and Black/White. Suggested Retail Price: $55 - $60

CT LS
The sycamore CT LS features abrasion resistant suede and is inspired by Converse Skateboarding Ambassador Tom Remillard, with design elements that represent his favorite local skate park in San Diego, CA. The CT LS in parchment draws inspiration from Julian Davidson's love of heritage Converse colors and the Long Beach lifestyle. Also available in canvas. Available Colors: Sycamore and Parchment. Suggested Retail Price: $50 - $55

CTS
The CTS features a Nike Lunarlon drop-in sockliner, abrasion shield canvas, traction rubber canvas and embossed suede in a low-top. Available Colors: Fig/White/Black and Black/White. Suggested Retail Price: $55 - $60

KA-One Vulc
Converse Skateboarding Ambassador Kenny Anderson’s KA-One Vulc, an updated vulcanized version of the KA-One, is available in abrasion-resistant suede and canvas. The KA-One features Converse Skateboarding Traction Rubber outsole and a drop-in Nike Lunarlon sock liner added for lightweight, energy dispersion cushioning. Available Colors: Black/White/Blue, Nine Iron/White and Varsity Red/Ultramarine. Suggested Retail Price: $60

Trapasso Pro II
Converse Skateboarding Ambassador Nick Trapasso’s second signature sneaker, Trapasso Pro II, features an abrasion-resistant suede upper with a clean toe for durability. The Trapasso Pro II features a Nike Lunarlon drop-in sock liner, Converse Skateboarding Traction Rubber for a 70% increase in traction. Available Colors: Nine Iron/Black, Nine Iron/Black/White and Black/Fig/White. Suggested Retail Price: $60 - $70

CT XL Mid
With an extra-large Chuck Taylor All Star patch, the CT XL Mid features a rubber toecap for durability. Available Colors: Ultra/White/Black, Sand/White/Black, Black/White, Gray/White/Black and White/Black. Suggested Retail Price: $65

LIFESTYLE COLLECTION

Converse reinterprets the classic Pro Leather that debuted back in 1976 and was worn on the feet of some of the most iconic basketball players in history, including Julius “Dr. J” Erving. Today, the Pro Leather continues to reflect a vibe of creative self-expression and street culture alive in every city around the globe. For Spring 13, Converse introduces the Pro Leather Nautical inspired by the traditional boat shoe. Washed canvas materials are used to give it a summer look, comfortable liners provide a sporty feel while vulcanized soles contribute to a consumer’s active lifestyle.

Pro Leather Vulc Mid
Pro Leather Vulc Mid is available in suede, leather, and washed canvas in high and low-top versions. Colorways: Blithe, Black, White, Navy, Viridian Green, White/Varsity Red, Vaporous Gray/Limestone, Lollipop, Runner Yellow, Black/White, Red/Cloud Gray and White/Black. Suggested Retail Price: $50 - $65

Pro Leather Naut Mid
Pro Leather Naut Mid is a new silhouette and takes inspiration from a traditional boat shoe with nautical detailing, including a mock toe execution. A brick pattern on the toe bumper is a subtle nod to the original Pro Leather. Colorways: Blue/Black/Milk, Parchment/Lollipop/Milk and Black/Viridian. Suggested Retail Price: $60

Star Player Rise
The Star Player Rise is available in both high and low-top versions in leather. Drawing from the original All Star Canvas Basketball silhouette, the Star Player Rise Hi features the classic Star Chevron. Colorways: Black/Varsity Red/White, White/Varsity Red/Black, Black/Royal Lilac/Blue Radiance, Athletic Navy/Blithe/White, Deep Ultramarine/Bright Blue/Runner Yellow, Phaeton Gray/Black/White, Varsity Red/Black/White, White/Black/Varsity Red and Black/Jester Red/Luster Gold. Suggested Retail Price: $65 - $70

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 77 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

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Press Contacts:

Lacy Pica

Converse

646.563.7830 / Lacy.pica@converse.com

Moya Hewitt

Converse

646.563.7365/ Moya.heweitt@converse.com

Converse Launches Its Spring/Summer 2013 Jack Purcell & Premium Footwear Collections

Wed, 06 Feb 2013 07:25:00 -0800

NORTH ANDOVER, MASS. (February 11, 2013) – Today, Converse Inc. debuts its Spring/Summer 2013 Jack Purcell and Premium collections. The collections bring together a celebration of the iconic Jack Purcell silhouette re-mastered to perfection with fresh floral textiles and colors; the premium, rock and roll craftsmanship of Converse by John Varvatos with a collection featuring zippers and stylish treatments. Marimekko also returns with a collection of vivid graphics for the Jack Purcell and Chuck Taylor All Star silhouettes.

The new Converse Spring/Summer 2013 Jack Purcell and Premium Collections will launch globally beginning February 2013.

JACK PURCELL COLLECTION

This season’s Jack Purcell Collection features the iconic, original silhouette, re-mastered to present the truest expression of the way the silhouette was originally intended, with comfort, fit and style fully intact. The sneaker, which has come to signify both rebellion and refined style, receives fresh seasonal updates and colors for Spring. Leading the collection, a stylish floral pattern graces the classic LTT and Helen in tones of washed-out grey, blue, pink and white canvas. A complimentary indigo wash and low profile, mesh slip give the collection a relaxed springtime feeling. The collection also features the return of duck canvas in bold new colors and premium leather versions of the iconic sneaker.

Jack Purcell Floral
The Re-mastered, unisex Jack Purcell LTT and women’s-only Helen Floral silhouettes are available in low-top Trillum flower printed uppers. Available Colors: Dark Navy/Multi and Vaporous Gray/Multi. Suggested Retail Price: $70

Jack Purcell Indigo Wash
The Re-mastered Jack Purcell LTT Indigo Wash silhouettes are available in low-top white-washed canvas uppers. Available Colors: Athletic Navy and Olive Drab. Suggested Retail Price: $90

Jack Purcell Duck Canvas
Description: The Re-mastered Jack Purcell LTT Duck Canvas silhouette is available in low-top, bold colored duck canvas uppers. Available Colors: Blithe, Citrus, Limestone, Mocha Bisque, Warm Sand, Iron, Florida Keys and Fusion Coral & Ultramarine. Suggested Retail Price: $60

Jack Purcell Premium Leather
The Re-mastered Jack Purcell LTT Premium Leather silhouette is available in low-top premium leather uppers with a crème-color finish. Available Colors: Atmosphere, Clay, Russet, Navy and Brown. Suggested Retail Price: $100

Jack Purcell Open Textile
The Jack Purcell Open Textile silhouettes is available in low-top, slip-on versions with open textile mesh uppers. Available Colors: Athletic Navy, Warm Sand, Natural and Limestone. Suggested Retail Price: $70-$75

CONVERSE BY JOHN VARVATOS

Zippers are featured prominently in the Converse by John Varvatos Collection for Spring and beautifully blend with rich fabric treatments and hardware. The Zip Off version of the Chuck Taylor All Star returns this season, yet with premium studding and a stylish mix of relaxed canvas with “zip off” leather uppers. Exaggerated, washed-out, garment dyed camo treatments to the Chuck Taylor All Star Double Zip silhouette create sneakers that look like works of art, and cold-dye, textile treatments to Star Player models produce a luxurious washed and worn-in effect. Additionally, the Converse by John Varvatos Weapon returns with springtime updates including mesh leather detail and beautiful burnished leathers.

Converse by John Varvatos Chuck Taylor All Star Zippers
The Converse by John Varvatos Zipper silhouettes come in high-top and low-top Double Zip and high-top Zip Off Chuck Taylor All Star versions; and nailhead, burnished leather and leather/canvas uppers. Available Colors: Black, Beluga, Turtledove, Phaeton Gray, Turtledove and Tarmac camo. Suggested Retail Price: $140-$170

Converse by John Varvatos Weapon
The Converse by John Varvatos Weapon silhouette comes in high-top burnished and perforated leather uppers. Available Colors: Beluga, Turtledove, Faded Rose, Green and Mood Indigo. Suggested Retail Price: $170-$250

Converse by John Varvatos Star Player
The Converse by John Varvatos Star Player comes in high-top, cold-dye textile canvas uppers. Available Colors: Castlerock, Coriander and Canteen. Suggested Retail Price: $140

CONVERSE ♥ MARIMEKKO COLLECTION

The Converse ♥ Marimekko Collection has become known for capturing the Finnish design company’s most vivid and graphic prints and this season doesn’t disappoint - every print has a unique story told through a classic Converse silhouette. Showcasing Marimekko’s signature bold prints, the Spring/Summer 2013, women’s-only Converse collection will be available in the Chuck Taylor All Star, Jack Purcell Helen and a brand-new silhouette, the Chuck Taylor All Star Platform EVA.

Converse ♥ Marimekko Chuck Taylor All Star
The Converse ♥ Marimekko Chuck Taylor All Star silhouettes come in high-top, low-top and platform versions with bold print canvas uppers. Print: Räsymatto, Unikko and Mansikka. Suggested Retail Price: $70-$80

Converse ♥ Marimekko Jack Purcell Helen
The Converse ♥ Marimekko Jack Purcell Helen silhouette is available in low-top bold print canvas uppers. Print: Räsymatto, Unikko and Mansikka. Suggested Retail Price: $70-$80

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 77 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

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Press Contacts:

Lacy Pica

Converse

646.563.7830 / Lacy.pica@converse.com

Kelly Ricci

HL Group

212.529.5533 / kricci@hlgrp.com

Converse Launches Its Spring/Summer 2013 All Star Footwear Collections

Wed, 06 Feb 2013 06:55:00 -0800

NORTH ANDOVER, MASS. (February 11, 2013) – Today, Converse Inc. debuts its Spring/Summer 2013 All Star Footwear collection in celebration of the freedom of warmer weather. The Converse Chuck Taylor All Star Summer collection presents Converse’s vibrant Chuck Taylor All Star Washed Neon sneakers as well as the new Chuck Taylor All Star ChuckOut. The Chuck Taylor All Star Well Worn collection features effortlessly distressed sneakers that will no doubt become the staple of summer. Finally, the Spring 2013 Chuck Taylor All Star collection features three new silhouettes and seasonal updates in floral prints and animal prints.

The new Converse Spring/Summer 2013 All Star Collection launches globally beginning February 2013.

CHUCK TAYLOR ALL STAR WELL WORN COLLECTION

The Chuck Taylor All Star Well Worn Collection presents a selection that has been extensively treated to produce the perfect broken in look. The distressed effect gives the sneakers comfort, history and character, and lends themselves to an easy going summer feel.

Chuck Taylor All Star Washed
The Chuck Taylor All Star Washed features low-top washed canvas uppers. Available Colors: Black, Charcoal Gray, Olive Drab and Warm Sand. Suggested Retail Price: $55

Chuck Taylor All Star Camo Print
The Chuck Taylor All Star Print features a washed camouflage upper and comes in high-top and low-top. Available Colors: Olive Branch and Safari. Suggested Retail Price: $60

Chuck Taylor All Star LP Washed Twill
The Chuck Taylor All Star LP Washed Twill features a washed premium twill and comes in high-top, mid and low-top. Available Colors: Charcoal, Athletic Navy, Dusty Blue, Varsity Red and White Sand. Suggested Retail Price: $55-$60

CHUCK TAYLOR ALL STAR SUMMER COLLECTION

The Chuck Taylor All Star Summer Collection is all about that perfect shoe for a carefree summer. Converse has chucked out heavy rubber detailing to create the new Chuck Taylor All Star Chuckout, an extra lightweight and breathable sneaker ideal for guys on the go. And when it comes to summertime, brighter is always better. Converse’s vibrant neon-hued collection is the perfect accent to any warm-weather ensemble.

Chuck Taylor All Star Chuckout
A new silhouette for summer, the Chuck Taylor All Star Chuckout low-top features a breathable woven mesh upper and neoprene sock liner. Available Colors: Bleached Sand, Athletic Navy, Black and Varsity Red. Suggested Retail Price: $55

Chuck Taylor All Star Washed Neon
The Chuck Taylor All Star Washed Neon comes in xx-high, two-fold, knee high, multiple tongue low-top and low-top. Available Colors: Neon Blue, Mirage Gray, Neon Orange, Charcoal, Neon Pink, White, Black and Neon Yellow. Suggested Retail Price: $50-$75

Chuck Taylor All Star Hawaiian Print
The Chuck Taylor All Star Hawaiian print features the classic Hibiscus flower print and comes in high-top and low-top. Available Colors: Varsity Red/Sharp Green, Athletic Navy/Garden Glade and Black/Sharp Green. Suggested Retail Price: $60

SPRING 2013 CHUCK TAYLOR ALL STAR COLLECTION

Converse debuts three new silhouettes for the Spring 2013 Chuck Taylor All Star Collection. For the first time, Converse introduces the streamlined Chuck Taylor All Star Shoreline, a truly feminine style with elasticated back for easy-on, easy-off access. The Chuck Taylor All Star Kriss n Kross is this season’s new take on laces for easy slip-on access, and for a more feminine, flirtatious look, the Chuck Taylor All Star Hi-Ness exudes effortless elegance. Converse also highlight’s the season’s top trends such as summery florals and animal prints and seasonal updates to the classic Chuck Taylor All Star include linen and sequins.

Chuck Taylor All Star Shoreline
The Chuck Taylor All Star Shoreline low-top for women features an elastic back and stretchy laces. Available Colors: Athletic Navy, Black, Cloud Gray, Varsity Red, White. Suggested Retail Price: $50

Chuck Taylor All Star Kriss N Kross
Description: A new lace execution, the Chuck Taylor All Star Kriss N Kross low-top features different color dyed lace combinations. Available Colors: Florida Keys, White, Charcoal and Sharp Green. Suggested Retail Price: $55

Chuck Taylor All Star Hi-Ness
The Chuck Taylor All Star Hi-Ness features a rubber wedge and a slim silhouette. Available Colors: Athletic Navy, White and Could Gray. Suggested Retail Price: $65

Chuck Taylor All Star Animal Prints
The Chuck Taylor All Star Animal Prints features a cheetah print in both high-top and low-top. Available Colors: Tan/Black Coffee, Black/White and Carmine Rose/Fig. Suggested Retail Price: $55

CHUCK TAYLOR ALL STAR KIDS COLLECTION

The Chuck Taylor All Star Kids Collection draws inspiration from its adult counterpart to provide the perfect Spring/Summer 2013 assortment. Through washed canvases and updated alternative closures, this collection is kid and mom-friendly.

Chuck Taylor All Star Washed Neon
The Chuck Taylor All Star Washed Neon comes in two-fold, multiple tongue low-top and low-top. Available Colors: Neon Orange, Neon Pink, Neon Yellow, Neon Blue/Neon Pink, Black/Neon Blue/Neon Pink and Neon Orange/Neon Yellow/Neon Pink. Suggested Retail Price: $32-$37

Chuck Taylor All Star Loop-2 Knot
The Chuck Taylor All Star Loop-2 Knot low-top features stretchable multi-color laces. Available Colors: Mirage Gray/Multi and Blue Iris/Lavendula/Ballard Blue. Suggested Retail Price: $37

Chuck Taylor All Star Simple Slip
The Chuck Taylor All Star Simple Slip features hidden hook and loop enclosure underneath the eyelets. Available Colors: Lavendula/Royal Lilac, Prism Pink/Carmine Rose and Blithe/Black/Cyber, Charcoal/Citrus. Suggested Retail Price: $32

Chuck Taylor All Star Kriss-N-Kross
The Chuck Taylor All Star Kriss-N-Kross low-top features a bright lace and lock lace execution for slip on access. Available Colors: Black/Carmine Rose and Carmine Rose/Florida Keys. Suggested Retail Price: $37

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 77 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

# # #

Press Contacts:

Keith Gulla

Converse

646.563.7381 / keith.gulla@converse.com

Kelly Ricci

HL Group

212.529.5533 / kricci@hlgrp.com

Converse releases limited-edition Spring 2013 Chinese New Year collection

Thu, 24 Jan 2013 06:00:00 -0800

Converse announces the Converse Spring 2013 Chinese New Year Collection featuring the Converse Cons Pro Leather Year of the Snake and Converse Chuck Taylor All Star Chinese New Year Collection. Paying homage to the Chinese zodiac Snake, these limited-edition sneakers offer blended premium leathers, crafted snakeskin patterns and unconventional details. The Converse Spring 2013 Chinese New Year Collection will be available on January 24, 2013 at Converse retail stores and www.converse.com.

Converse Cons Pro Leather Year of the Snake
The Converse Cons Pro Leather Year of the Snake sneaker is a carefully crafted take on the legendary silhouette utilizing a highly premium faux-python in a deep burgundy tone. This is balanced by lining the sneaker in ultra-soft sheepskin leather in tandem with Converse's iconic canvas. Suggested Retail Price: $120.00

Converse Chuck Taylor All Star Chinese New Year Collection
Standing out of the traditional Chinese elements, this collection features abstract and modern patterns, in response to the oriental and traditional sense for the Chinese New Year season. Crafted snakeskin patterns are revealed under the blurring print on the uppers, with options of rock and roll black, seasonal Chinese red, and unique metallic colorings. Along with these features, each sneaker has additional details such as rivets, zippers, flocking and mixture of premium materials. Suggested Retail Price: $75.00 - $100.00

ABOUT CONVERSE
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 74 company-owned retail locations in the U.S.

Press Contacts:

Keith Gulla

Converse

646.563.7381 / keith.gulla@converse.com

Sara Horowitz

HL Group

212.529.5533 / shorowitz@hlgrp.com

Converse unveils latest sneaker inspired by Green Day's album trilogy

Mon, 14 Jan 2013 08:37:00 -0800

Converse unveils the third and final sneaker in the Chuck Taylor All Star collaboration with Grammy® Award winning band Green Day timed to the band’s album trilogy release Green Day ¡Uno! Green Day ¡Dos! Green Day ¡Tré! The third design in the collection, Green Day ¡Tré! Chuck Taylor All Star will be available on January 15 at Converse retail stores and www.converse.com.

Converse released the first design in this collection on September 25, 2012 in conjunction with the band’s release of Green Day ¡Uno! and a second style on November 13, 2012 along with the release of Green Day ¡Dos!. The entire collection is inspired by the band members and the three new album covers for Green Day ¡Uno! Green Day ¡Dos! Green Day ¡Tré!

Green Day ¡Tré! Chuck Taylor All Star
Converse’s third sneaker of the collection features a screen print of the Green Day ¡Tré! album title, set against the blue background of the album jacket. This line also features a strong contrast of black and pink x’ed out pattern with Tré Cool’s image on the tongue of the shoe. Suggested Retail Price: $60.00

Green Day’s new albums are the follow-up to the Grammy® Award-winning “21st Century Breakdown,” and are produced by the band’s long-time producer, Rob Cavallo.

ABOUT CONVERSE

ABOUT GREEN DAY

GREEN DAY - vocalist/guitarist BILLIE JOE ARMSTRONG bassist MIKE DIRNT, and drummer TRÉ COOL – were kids from working-class backgrounds who came of age in the underground punk scene in Berkeley. Even though they had released two records prior (1039 / Smoothed Out Slappy Hours and Kerplunk), they announced their arrival with 1994's Dookie, a dynamic blast of exuberant punk-pop that sold 15 million copies and earned the band its first Grammy® Award for Best Alternative Music Performance. Over the years, Green Day continued to top the charts with their subsequent studio albums Insomniac, Nimrod and Warning, while entertaining millions of fans with their frenetic live shows. But it was their landmark 2004 album American Idiot that launched Green Day into the stratosphere. American Idiot debuted at No. 1 on the Billboard chart, spawned five hit singles, earned seven Grammy® nominations (winning two, including Best Rock Album), and raised the bar for modern rock and roll. In 2009, Green Day released 21st Century Breakdown, which won the 2010 Grammy® Award for Best Rock Album. It spawned two hit singles: the gold “Know Your Enemy,” which was the first song ever to top Billboard’s Rock, Alternative, and Mainstream Rock charts simultaneously, and the double-platinum “21 Guns,” which earned them three 2009 MTV Video Music Awards including Best Rock Video. Green Day also took home an American Music Award for Favorite Alternative Rock Music Artist. Later that year, Green Day collaborated with Tony Award winning director of Spring Awakening, Michael Mayer, for the stage musical of American Idiot. The play bowed at the Berkeley Repertory Theatre in September 2009 and set attendance records during its limited engagement. The play went on to Broadway and ran for a year at the St. James Theatre and won two Tony Awards. It is currently touring the United Kingdom and Ireland before returning to the United States in early 2013. Green Day’s highly anticipated album Green Day ¡Uno!, the first in a trilogy of new releases, was released on September 25, 2012 with Green Day ¡Dos! Dropping on November 13th and Green Day ¡Tré! on December 11th. The band will hit the road this March. For more about the band, visit www.greenday.com.

Press Contacts:

Keith Gulla

Converse

646.563.7381 / keith.gulla@converse.com

Allison Elbl

323.822.4800 / aelbl@id-pr.com

Green Day Press Contact:

Brian Bumbery

BB Gun Press

323 904 9094 / brian@bbgunpress.com

Converse Announces New Global Headquarters in the City of Boston

Tue, 08 Jan 2013 07:43:00 -0800

BOSTON, Mass. (January 8, 2013) – Today, Converse Inc., a subsidiary of NIKE, Inc., announced plans to relocate its world headquarters to Boston, Massachusetts in April 2015. The move to downtown Boston follows an extensive search for a new company headquarters in the greater Boston metropolitan area. The new office space will be developed as part of the revitalized Lovejoy Wharf project led by Related Companies and The Beal Companies adjacent to the North End area of the city. The investment supports Converse’s long-term business growth and commitment to the Commonwealth of Massachusetts. The announcement was made at the Parkman House where Mayor Thomas M. Menino was joined by Jim Calhoun, President & CEO of Converse, Jennifer McCool, Senior Vice President of Related Companies and Peter Spellios, Senior Vice President of The Beal Companies.

“Converse was founded a few miles outside of Boston more than 100 years ago and we are honored to be part of this thriving business community and the city’s well known cultural hub of innovation and creativity,” said Jim Calhoun, President and CEO of Converse. “We are thrilled to establish our new home in Boston and look forward to growing with the city in the years to come.”

“They say that wearing Converse makes a statement about a person. Well, I want to say that Converse moving its world headquarters to Boston makes a statement about our city,” Mayor Menino said. “Converse and Boston are a perfect marriage. Two venerable and classic brands that are also constantly evolving. The move to Lovejoy Wharf will revitalize this historic northern gateway, while giving Converse access to a young, talented urban workforce.”

Converse has signed a long-term lease with co-developers Related Companies and Boston-based Beal Companies for commercial space in 160 North Washington Street in downtown Boston. The site, a waterfront parcel within Boston’s North Station area, sits between the Leonard P. Zakim Bridge and the Washington Street-Charlestown Bridge will be completely renovated for Converse, the current dilapidated wharf will be demolished and replaced with approximately three-quarters of an acre of new publicly-accessible waterfront open space, and a new two-story pavilion building will be constructed and occupied by Converse.

Jeff Blau, CEO of Related Companies said, “As the co-developers of The Clarendon, One Back Bay and most recently 100 Arlington Street, we have long been bullish on the future of the City of Boston under Mayor Menino’s leadership. We are pleased that Converse has chosen Lovejoy Wharf for its new world headquarters and to be partnering with the Boston Redevelopment Authority and The Beal Companies to transform the site and open up the waterfront to the public for the very first time. Together, we will create a dynamic office location with vibrant retail and grand public spaces and reestablish Lovejoy Wharf as a gateway location to the City of Boston.”

“We are proud that a first class company like Converse is making a first class city like Boston its new home. Thanks to the unparalleled leadership of Mayor Menino the City of Boston continues to distinguish itself as the premier place to live and work," said Peter Spellios, a Senior Vice President of The Beal Companies.

Converse has hired architect, Jennifer Carpenter, to design and transform the more than 186,000 square foot space into a workplace that will foster the creativity and expression true to the essence of the brand. Carpenter has collaborated with Converse to create its retail spaces and other Converse projects throughout the U.S.

As part of its new headquarters, Converse will open its second Converse Rubber Tracks, a state-of-the-art music studio dedicated to providing emerging artists with the opportunity to record. Converse Rubber Tracks first launched in Brooklyn, New York in July 2011 and has since become a hub for artists to cultivate their craft and facilitate self-expression.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 74 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

About Related Companies

Related Companies is one of the most prominent privately-owned real estate firm in the United States. Formed 40 years ago, Related is a fully-integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales. Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, South Florida, Abu Dhabi, Sao Paulo and Shanghai and an existing portfolio of real estate assets, valued at over $15 billion, made up of best-in-class mixed-use, residential, retail, office, trade show and affordable properties. For more information about Related Companies please visit www.related.com.

About The Beal Companies

Established in Boston in 1888, The Beal Companies is one of the oldest and most respected real estate investment and development firms in the country. Beal invests in real estate on its own behalf, and on behalf of institutional and individual partners. Beal has restored many of Boston’s most iconic historic buildings, from the Grain Exchange Building and Custom House Tower in the Financial District to the Park Square Building in the Back Bay. At the same time, Beal was the first real estate company to develop incubator biotech space in the greater Boston area, opening the door to the state’s wildly successful life sciences and health care industries. For more information, visit Beal on the web at www.bealco.com.

# # #

Press Contacts:

Terri Hines

Converse

646.563.7324 / terri.hines@converse.com

Melissa Garbayo

Converse

646.563.7455 / melissa.garbayo@converse.com

Susan Elsbree

Boston Redevelopment Authority (BRA)

617.918.4426 / Susan.elsbree.bra@cityofboston.gov

Joanna Rose

Related Companies

212.801.3902 / Jrose@related.com

Peter Spellios

The Beal Companies

857.202.6011 / pspellios@bealco.com

Converse Releases The Saint Alfred Converse Pro Leather Collection

Fri, 14 Dec 2012 10:25:00 -0800

Converse Inc. announces the launch of the Holiday 2012 Saint Alfred for Converse Pro Leather collection. As part of the Fall/Holiday 2012 series of Converse Pro Leather sneakers from world renowned sneaker retailers, Saint Alfred gave their designs stylish wool uppers designed to withstand the cold of Chicago’s winter weather. The Saint Alfred for Converse Pro Leather collection which will be available on December 29, 2012 at Saint Alfred in Chicago and at www.stalfred.com.

Saint Alfred for Converse Pro Leather Collection

Saint Alfred, founded in 2005, is Chicago's premier sneaker and lifestyle boutique dedicated to stocking the finest brands from around the world. Taking cues from military issued blankets, Saint Alfred designed cozy wool uppers with luxe leather details ranging on the heel and gold foil tongue logo. The Saint Alfred for Converse Pro Leather collection is available in grey or black with each style offering a clean and sophisticated feel.

Suggested Retail Price: $110

Both styles launch December 29th at Saint Alfred in Chicago.

Saint Alfred - 1531 North Milwaukee Ave., Chicago, Il 60622 (www.stalfred.com)

ABOUT CONVERSE

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 67 company-owned retail locations in the U.S.

Press Contacts:

Jason Thome

Converse

646-563-7488 / jason.thome@converse.com

Kelly Ricci

HL Group

646-733-8673 / kricci@hlgrp.com

Converse launches the Camo Suede CTS

Fri, 07 Dec 2012 05:50:00 -0800

On Friday, December 14, Converse will introduce a limited run of the Converse Camo Suede CTS sneaker. The Converse Camo Suede CTS features abrasion resistant suede providing true durability required in a skateboarding shoe along with a removable molded OrthoLite™ sock liner for extra comfort. Additionally, the Camo Suede CTS features a traction rubber vulcanized sole and full-memory foam in the collar and tongue for a true customized fit.

The Camo Suede CTS is available in duck camo and woodland camo for a suggested retail price of $65 at finer skate retailers. For store listings, please visit converse.com.

About Converse

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Press Contacts:

Lacy Pica

Converse

Lacy.pica@converse.com

646-563-7830

Sarah Bronilla

exposure communications

Sarah.bronilla@exposure.net

917-295-0293

Converse Launches Collaboration With Kevin Lyons For Colette

Thu, 29 Nov 2012 07:25:00 -0800

NORTH ANDOVER, Mass. (November 29, 2012) – Today, Converse Inc. announces the launch of the Holiday 2012 Converse x Kevin Lyons Chuck Taylor All Star sneaker for colette. An artist, designer and typographer, Kevin Lyons is globally recognized for his unique “monster” characters and illustrations. Using the classic Chuck Taylor All Star sneaker as a canvas, Lyons fuses his characteristic style with Converse, creating a limited edition sneaker available exclusively at the colette boutique in Paris.

"Like Kevin Lyons incredible artwork, the Chuck Taylor All Star sneaker is an original, and has been connected with artists for decades, says Penny Ericson, Vice President, Converse Jack Purcell and Premium. "Cnverse and colette have long been fans of Kevin Lyons and felt his distinctive work was the perfect match for both brands.”

Internationally renowned, Lyons’ work has graced hundreds of galleries and magazines across the globe and has been featured in collaborative products ranging from t-shirts to skate boards. His illustrations have long been a favorite of, and often featured at colette, the Parisian boutique with a cult-following that specializes in unique, luxurious and inspiring fashion. Today, New York City based Lyons operates a premier street-style clothing label called Natural Born.

“The Chuck Taylor All Star sneaker is the perfect blank canvas,”says Kevin Lyons. "I always noticed that Sarah Colette rocked Chucks every day and she has always been a huge supporter of me and the art I create. Therefore, the collaboration only seemed natural."

Leaving the silhouette of the iconic Chuck Taylor All Star sneaker intact and original, Lyons’ version of the sneaker includes his signature Monster drawings applied in colette’s signature blue across the sneaker’s white canvas uppers. With the words “colette” and “Converse” appearing in the monster’s mouths, the characters rally and party across both sides of the sneakers. Rounding out the design, blue graces the sneaker’s logo patch, rubber racing stripes and outsole, and interchangeable blue laces.

Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. Only 125 pairs of the Kevin Lyons for Converse Chuck Taylor All Star shoes will be available, beginning on December 10, 2012 at colette in Paris. All shoes will retail for a MSRP of $90 and will be available in unisex sizing 3 – 13.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 67 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

# # #

Press Contacts:

Jason Thome

Converse

646.563.7488 / Jason.Thome@converse.com

Kelly Ricci

HL Group

212.529.5533 / kricci@hlgrp.com

Converse Launches Chuck Taylor All Star Made In Maine Boot

Tue, 27 Nov 2012 05:04:00 -0800

NORTH ANDOVER, MASS. (November 27, 2012) – Today, Converse Inc. announces the launch of its First String Standards Converse Chuck Taylor All Star Made in Maine boot for Holiday 2012. A limited-edition boot that embodies American craftsmanship, the boots are constructed entirely in the USA, in partnership with the Highland Shoe Company as a celebration of Converse’s rich American heritage and as a nod to New England’s historic hand crafted tradition.

"Converse has a rich history of creating boots and sneakers for the outdoors and with our heritage rooted in New England, we are thrilled to create this special limited edition Chuck Taylor All Star boot,” says Penny Ericson, Vice President, Converse Jack Purcell and Premium.

Holding true to its roots in the American Northeast, Converse tapped the Highland Shoe Company in Brewer, Maine to assist in the manufacture of this special boot. Founded on the principles of hand-made craftsmanship and steeped in decades of leather goods manufacturing, the Highland Shoe Company remains loyal to the celebrated yet disappearing art of creating beautiful, hand-crafted footwear.

Drawing inspiration from boots Converse has created throughout the decades, the Chuck Taylor All Star Made in Maine boot uses rugged and timeless American made hardware and trims that look beautiful combined with the finest oiled Chamois leather from the Chicago based Horween Leather Company. The boot is rounded out with an ultra-sturdy Vibram Jumbo Ripple outsole with leather board construction to allow the shoe to be re-soled for future use and hold up to wear and tear.

Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse Chuck Taylor All Star Made in Maine Collection launches November 30, 2012 at Converse boutiques in New York City and Boston, and select First String retailers globally. Only 80 pairs will be available and the boots will retail for MSRP of $350 and will be available in men’s sizes 7 - 13.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 67 company-owned retail locations in the U.S.

# # #

Press Contacts:

Jason Thome

Converse

646.563.7488 / Jason.Thome@converse.com

Kelly Ricci

HL Group

212.529.5533 / kricci@hlgrp.com

Converse Launches Holiday 2012 Bodega for Converse Pro Leather Collection

Wed, 21 Nov 2012 09:05:00 -0800

Bodega for Converse Pro Leather Collection

Converse Inc. announces the launch of the Holiday 2012 Bodega for Converse Pro Leather Collection releasing November 23, 2012. The fourth in a series of five Converse First String collections from world renowned sneaker retailers, the limited edition Bodega for Converse Pro Leather sneakers will be available exclusively at Bodega in Boston.

A bold statement, Bodega gives the iconic Pro Leather silhouette faux, camel-colored, pony hair uppers and ultra-premium leather and detailing. The low-top style is available in premium black leather uppers with perforated detail to provide an understated, sleek appearance. Both styles feature leather laces and subtle pops of contrasting color to complete the stand-out styling.

Both styles launch November 23, 2012 at Bodega in Boston. Suggested Retail Price: $100 - $110

Converse Launches Converse X Stüssy CVO LS Mid Sneaker

Thu, 15 Nov 2012 05:57:00 -0800

Converse, in collaboration with internationally recognized streetwear label Stüssy, announced today it will launch a limited-edition Converse x Stüssy CVO LS Mid sneaker in three colors on Friday, November 16.

The Converse x Stüssy CVO LS Mid is offered in black, royal blue, and brown premium suede with leather detailing, waxed shoelaces, a woven Converse x Stussy label on the heel, and Stussy logo on the vamp tab. This marks the first time Converse has offered the CVO LS in a mid silhouette.

The limited-edition Converse x Stussy CVO LS Mid is available for a suggested retail price of $80 at finer skateboarding retailers nationwide.

Press Contacts:

Lacy Pica

Converse

Lacy.pica@converse.com

646-563-7830

Sarah Bronilla

exposure communications

Sarah.bronilla@exposure.net

917-295-0293