NikeInc.com

Updated Nike+ FuelBand App Enables Customized Photo Sharing

Tue, 23 Apr 2013 23:40:00 +0100

Sharing NikeFuel Activities

The latest Nike+ FuelBand app update makes it easier for users to share more and celebrate NikeFuel achievements with their Facebook friends. Now users can capture their activity or workout via photo, upload images from an iOS device, tag location and friends, and comment on the activity pictured. Users can also customize their photo with an overlay that includes their current NikeFuel score and the Nike+ logo before sharing images with their Facebook communities.

Connecting with Friends

Starting now, Nike+ FuelBand users with the iPhone app can invite, manage and compete with friends in three ways – through Facebook, Nike+ and Contacts. This update allows athletes to use NikeFuel in new customizable leaderboards as a social currency to compare, compete and challenge friends to keep up.

Nike+ Accelerator Companies Announced

Mon, 18 Mar 2013 20:40:00 +0000

Today NIKE, Inc. announces the 10 companies that are participating in its Nike+ Accelerator program powered by TechStars. The program leverages the success of the Nike+ platform by connecting with viable companies that share a commitment to helping people lead more active lives.

"We are excited by the response to the Nike+ Accelerator and the high caliber of applicants to the program," said Stefan Olander, Nike VP of Digital Sport. "We recently celebrated the first year of NikeFuel and the Accelerator program is a natural next step to broaden and enhance the Nike+ ecosystem – allowing Nike to offer richer experiences to athletes of all levels.”

The Nike+ Accelerator companies begin a three-month immersive journey today in Portland, Ore., and will spend their time in the program developing and evolving products and services that leverage the Nike+ platform and NikeFuel to inspire everyday athletes. The ideas span a broad range of activity and health sectors including training, coaching, gaming, sport, wellness and rewards.

Hundreds of companies applied to participate in the Nike+ Accelerator, and thousands of requests were received to build on the Nike+ ecosystem. The 10 companies selected to participate in the Nike+ Accelerator program are:

FitDeck: Digital decks of exercise playing cards that deliver ever-changing workouts for fitness and sports.
GoRecess: Helps users find, book and review fitness activities.
Chroma.io: An indie game studio that creates virtual worlds tied to real-world activity.
CoachBase: Provides a digital sports coaching platform.
GoFitCause: Leverages fitness data as a means of raising money for charities.
HighFive: Ad network for health and fitness apps that helps people achieve their goals by rewarding them along their journey.
Sprout At Work: Provider of corporate wellness solutions leveraging social and gamification tools to inspire employees and empower employers.
GeoPalz: An interactive gaming and rewards platform for kids and families.
Incomparable Things: Creates activity-driven fantasy sports leagues.
RecBob: Offers a platform that makes recreational sports easy by organizing play.

As part of the Nike+ Accelerator experience, each company will receive $20,000 in funding, plus connections and mentorship by leaders across Nike and the tech industry including: Stefan Olander, Nike’s Vice President of Digital Sport; David Cohen, founder and CEO of TechStars; Naveen Selvadurai, co-founder of Foursquare; Katia Beauchamp, co-founder of Birchbox; Tim Chang, Managing Director of Mayfield Fund; and quantified-self guru Tim Ferriss. Nike+ Accelerator mentors are listed at the Nike+ Accelerator website.

The mentors will engage directly with participating companies throughout the Nike+ Accelerator program. TechStars will facilitate the program, having successfully completed more than 20 accelerator programs using their mentor-driven, deep-immersion, three-month model. TechStars’s mentoring model has attracted more than $275 million worth of venture capital for the companies that have participated in past programs over the last six years of operation.

The Nike+ Accelerator program culminates in mid-June with the opportunity to pitch angel investors, venture capitalists, influential industry leaders and Nike executives during Investor Demo Days, including a day at Nike World Headquarters in Beaverton, Ore., and a day in California's Silicon Valley. More details on the program are available at the Nike+ Accelerator website. Developers can get more information the Nike+ API at the Nike+ API Developer portal or follow @nikedeveloper.

Band on the Run takes you inside the creation of the Nike+ FuelBand

Mon, 18 Mar 2013 18:30:00 +0000

FROM MEASUREMENT TO MOTIVATION

In late 2009, Nike VP of Digital Sport Stefan Olander and members of his team met to discuss goals for the future and to imagine products and experiences well beyond anyone’s expectation. During the meeting it became clear they were all excited about one particular idea: a wristband that tracked daily activity, changing from red to green based on activity.

Inspired by the thick, terry wristbands worn by the tennis greats of the ’70s, the team wanted to evolve this iconic band by adding smart panels that would bend like fabric and change color like a chameleon.

The new product would be for everybody, inspired by Nike co-founder Bill Bowerman’s famous statement, “If you have a body, you are an athlete.” Here was an opportunity to bring those words to life through a device that would motivate people of all athletic abilities.

First, the team graphically rendered the band and produced a leather wristband to get a sense of the desired fit and feel. The prototype started to embody a scoreboard on your wrist.

The following month, Olander and team presented the idea and prototype to other members of Nike’s senior leadership team, who quickly embraced the concept. The technology under the hood would come later – this was more of a ‘Can we put a man on the moon?’ type of conversation.

Mark Parker, NIKE, Inc. President & CEO, had always been interested in the idea of color as a simple way of motivating people. Early on he expressed the need for the Nike+ FuelBand to be “a mood ring for activity.”

Ricky Engelberg, Experience Senior Director, Digital Sport, explained it further, “A pedometer goes in your shoe or your pocket – it’s hidden, you forget it. We didn’t want this to be forgotten. We wanted it to be an emotional, responsive thing that could fuel motivation.”

The team was off and running…

ESTABLISHING THE METRIC

Digital Sport product designers were tasked with creating something concrete from that initial, futuristic object. A team of engineers was assembled to research, develop and then relentlessly test a new metric that would enable people to track their activity and compare scores with friends using the band.

The idea of a motivational metric for everyday activity was years in the making. Even before the 2006 launch of Nike+ Running, designers and engineers at Nike talked about creating a system that covered a host of everyday activities. As the Nike+ FuelBand came into focus, it was decided that motivation needed to stem from a tangible, “conversational metric,” something that could instantaneously be compared with friends and family.

It had to be a motivational metric, too. In cities across the United States and Europe, Kwamina Crankson, Senior Director, Nike+ Category Sports, researched consumers’ attitudes towards activity and motivation. He looked at his own experiences and remembered a time when he was working in London. The miserable daily commute on the London Underground train had been getting him so down that he took up cycling to work instead. Very quickly, he began to feel more in control of his movements and his activity levels. He wanted the Nike+ FuelBand to inspire in the same way. Rather than remind people of what they hadn’t done, it would reward them for what they had achieved – helping wearers realize their goals through movement.

Through further research, the team noticed how people felt guilty about what they’d missed. “People worried that they’d missed yoga, or they hadn’t gone to the gym one night, but they might work on the sixth floor and there’s no elevator, or they walk to work.” The team had people write down all the ways they were active over the course of a week: walking the dog, going to the gym, cleaning. Other people drove for a long time just to have a run. It seemed people didn’t grasp their degree of activity unless it was documented.

So what was the magic formula for measuring activity? Steps and maps were great for runners, but they were for tracking a very particular activity; they were no good for tracking sports like tennis or football. Calories are a unit of energy but tracking them becomes difficult.

The team gathered some of the world’s leading fitness experts and academics specializing in the measurement of physical activity to decide the best, most broad-ranging and accurate system for calculating a new metric. Calorie counting alone wasn’t enough. They broadened the discussion to energy experts who agreed on the need to anchor NikeFuel in oxygen consumption.

An established metric called Metabolic Equivalent of Task (MET) is a ratio that uses oxygen consumption to define how much energy is spent on a given activity. Engineers combined MET with accelerometers to track the movement of the Nike+ FuelBand wearer. They refined the calculus for NikeFuel until it consistently outperformed the alternatives.

NikeFuel moved from radical concept to thoroughly road-tested reality. Unlike steps or distances, here was a metric for all-day activity. NikeFuel provided a way to compare activity levels on an even playing field. The new metric would enable users to directly compare their movement over any given hour, day or week, regardless of body size of fitness level.

Now they just needed to create the hardware that would bring it to life…

FORM AND FUNCTION

The challenge was to stay true to the original inspiration while creating something practical, feasible and desirable. The team designed different 3-D models of the Nike+ FuelBand, each channeling the original idea of a wristband with colored lights. Everyone gravitated towards a streamlined, low-key design where the display would be almost hidden, like a secret. And it was decided – if the band was to take up real estate on the wrist then it had better tell time.

More work was done around using color as motivation. Red to green is very emotional, but in the middle of the day, how can a user tell how long until they hit green? A linear dimension was needed to show progression from red to green. A grid of white LED (Light Emitting Diode) lights, 100 in all, with 24 in color, were developed. The white lights create a grid for the numbers, signs and animations on the band, while the colored lights, naturally display NikeFuel at-a-glance.

Finally, the Nike+ FuelBand found its form: sleek, subtle and with a hidden display that could supply data at the touch of a button.

Devising the metric of NikeFuel was about revealing the invisible ways we spend and store energy. Refining the design of the Nike+ FuelBand was about hiding technology underneath a seamless, tactile exterior. As Olander put it, “We had to make the invisible visible.”

COUNTDOWN TO LAUNCH

The final months were spent testing, checking and coding every aspect of the Nike+ FuelBand to maximize its performance. Each colored LED needed to be tweaked for brightness to ensure uniformity to the human eye. With the white lights, the question was, how bright was too bright? A new solution was developed to send messages to the LEDs. The team tirelessly worked on optimizing battery life as well. Two unique curved batteries were developed to provide enough juice for seamless Bluetooth syncing. The clasp was developed as both a USB port and a clip. Shortly before the deadline, the software engineers devised a new way to significantly increase battery life.

Finally, production began once all the smart innards of the Nike+ FuelBand were settled and optimized. For each Nike+ FuelBand, all the innovations were encased in a soft, hypoallergenic polymer that is heated to melting point – ultimately enveloping the electronics.

Engelberg recalled, “It needed to be seamless and work for everybody. It had to work with a mobile device or a computer. It had to sync effortlessly and connect wirelessly. It had to have enough charge to last a few days. And it had to do all this in a form as seamless and iconic as an Air Max 1 or a Nike LunarGlide+.”

All so the rest of us could treat life as a sport in a way never before imagined.

Check out more NIke+ FuelBand content.

Artists and Coaches show creative ways to rack up NIkeFuel

Thu, 14 Mar 2013 17:20:00 +0000

In the year since Nike brought the Nike+ FuelBand to market, wearers have come up with some pretty creative ways to earn NikeFuel and reach their daily goals. Drawing inspiration from athletes everywhere, Nike tapped artists, coaches and other original thinkers to celebrate the breadth of physical activity and serve up new ideas for earning your daily NikeFuel.

The NikeFuel Zine is an interactive experience designed to motivate early adopters and new users to find opportunities to be more active every day. Each installment is also available as a PDF download.

First up is “Object Lesson.” Ever wonder how much NikeFuel you could generate in a batting cage? Or with a ketchup bottle? From cleaning the car? Playing a round golf? Find out by exploring digital playing cards that reveal the NikeFuel potential of things you probably use every day. See how a little extra effort can go a long way toward reaching green and setting a new NikeFuel streak. Download PDF

Next is “The Secret Life of the Nike+ FuelBand,” an illustrated compendium of testimonials Inspired by feedback from Nike+ users. The guide outlines unexpected activities and secret ways of earning NikeFuel. Download PDF

"I'm with the Band" is a graphic novel telling the story of a day in the life of three Nike+ FuelBand wearers, competing with each other across different time zones. Download PDF

"Friends with Benefits" mines insights from Nike+ FuelBand wearers about how they share their achievements. The spectrum ranges from modest self-motivators to mega-broadcasters who shout their wins, losses and excuses in equal measure. You’ve got high-octane duelists and users who are constantly re-jiggering their goals, and then you have Team TM!, who let the world know how well they’re doing. Every. Single. Day. Download PDF

"Life Logged" charts a week in the life of New York illustrator Peter Arkle, whose work has appeared in The New Yorker, The New York Times and Chicago's Field Museum of Natural History. Arkle's pictorial diary shows how the Nike+ FuelBand inspired change in his daily routine in his quest to be more active — from walking in circles while his bread toasts to trekking to an out-of-the-way café for lunch. Download PDF

"Up Your Game" takes everyday athletes inside the minds and motivations of top competitors. Elite-level coach and SPARQ performance director Paul Winsper shares insights about choosing the right activity for the right time, beating inactivity inertia and how the Nike+ FuelBand can replicate the goal-setting and drive to perform inherent to professional athletes.Download PDF

"Words up" presents three inspirational posters created by U.K. graphic designer Andy Smith. The sport-themed, download-ready graphics are based on the original Make It Count campaign message that motivated users during the Nike+ FuelBand’s first year. Download ZIP

“Nike+ FuelBand in Black & White” celebrates that euphoric moment of hitting your daily goal. A gallery of some favorite goal moments achieved by Nike+ FuelBand wearers over the past year shows the variety of ways users earn NikeFuel, from doing pull-ups to finishing chores to eating lunch.

Ever wondered why some days you reach your goal and other days you don’t? It’s the small choices you make along the way that count. Play the “Game of NIkeFuel” to see how your choices stack up as you try to hit your goal.

Nike+ interactive video helps viewers make it count

Mon, 28 Jan 2013 19:47:00 +0000

Whether it’s boosting NikeFuel points or tackling a marathon for the first time, fitness goals for 2013 are more achievable than ever thanks to a new interactive video from Nike+. An extension of the brand's #makeitcount campaign, the video highlights both ordinary and extraordinary achievements of athletes around the world as they pledge to join together and achieve their goals in the new year. "Hotspot" technology allows viewers to click in to tags throughout the video, share their goals on Facebook or Twitter, join the community and even buy the soundtrack – all within the video experience.

Nike+ API developer portal opens

Thu, 17 Jan 2013 22:44:00 +0000

Following the announcement of the Nike+ Accelerator program, a new Nike+ API developer portal is now open. The portal provides tools and resources that enable developers to explore the Nike+ API using the developer’s own profile and activity data, including NikeFuel, running pace and distance, running routes, records, streaks and more.

The Nike+ Accelerator is currently accepting applications until February 3, 2013, from companies aiming to use the Nike+ API to create products and services that will inspire athletes across a broad range of activity and health interests, including training, coaching, gaming, data visualization and quantified self.

Nike is offering the opportunity to learn more about the program in person through scheduled "meet-ups" in San Francisco, New York, Boston and Portland beginning the week of Jan. 21. For meet-up details and to apply to the Nike+ Accelerator, visit www.nikeaccelerator.com. For questions, email nikeaccelerator@nike.com. Selected companies will be contacted before the end of February, and the program will begin in mid-March 2013.

Nike has also added new mentors to the program, including Katia Beauchamp, co-founder of Birchbox; and Stephanie Tilenius, an Executive-in-Residence at venture capital firm Kleiner Perkins Caufield & Byers. They join Stefan Olander, Nike’s Vice President of Digital Sport; David Cohen, founder and CEO of TechStars; Naveen Selvadurai, co-founder of Foursquare; and quantified-self guru Tim Ferriss among many others.

One example of an application powered by the Nike+ API is "Lose It!", a health and fitness application that encourages consumers to lead healthier lives through diet, nutrition and activity. Users can earn back calories into their daily diet via their NikeFuel score and their daily calorie budget. Learn more about "Lose It!" at the website.

Nike launches first game powered by Nike+ and everyday movement

Mon, 17 Dec 2012 19:51:00 +0000

NikeFuel Missions is the newest piece of content in the Nike+ FuelBand story and is the first game to use NikeFuel to unlock levels and content.

The game is powered by the user's everyday movement and uses NikeFuel to track and monitor progress. Based on the difficulty level that the user chooses, they're challenged to earn a specific amount of NikeFuel to move to the next level. Each mission and level is played against the clock and utilizes any device that collects NikeFuel, including the Nike+ FuelBand.

During each mission the user meets a Nike athlete -- Calvin Johnson, Allyson Felix, Alex Morgan or Neymar Jr. -- who provides advice and suggests innovative products to help the player battle the elements and get to the next mission.

After each mission, users can sync the Nike+ device to track their progress. If they haven't reached their goal, they can replay the mission.

NikeFuel Missions is available to play now at www.nike.com/missions.

NIKE, Inc. announces accelerator program to drive digital sport innovation

Mon, 10 Dec 2012 14:00:00 +0000

Today NIKE, Inc. announced its first Nike+ Accelerator program, which will host 10 companies for a three-month immersive, mentor-driven startup accelerator powered by TechStars. The program aims to leverage the success of the Nike+ platform to support digital innovation by connecting with companies that share Nike’s commitment to help people live more active lives. The Nike+ Accelerator will accept applications from companies aiming to use Nike+ technology to create products and services that will inspire athletes across a broad range of activity and health goals including training, coaching, gaming, data visualization and quantified self.

The Nike+ Accelerator begins in March 2013 and will run through June, culminating in technology investor demonstration days including a day at Nike World Headquarters in Beaverton, Oregon, and a day in California's Silicon Valley.

The Nike+ Accelerator will be based in Portland, Oregon, near Nike World Headquarters. Once the companies have been selected, Nike will provide development tools, office facilities, technical platforms and support to create solutions leveraging the Nike+ Application Program Interface (API) and Nike+ mobile Software Development Kit.

Nike will also support the companies by providing access to a select list of Nike executives and external mentors. Mentors include Stefan Olander, Nike’s Vice President of Digital Sport; David Cohen, founder and CEO of TechStars; Naveen Selvadurai, co-founder of Foursquare; and quantified-self guru Tim Ferriss. The mentors will engage directly with participating companies during the Nike+ Accelerator. TechStars will facilitate the program, having successfully completed over 15 accelerator programs using their mentor-driven, deep immersion, three-month model. TechStars’ mentoring model has attracted more than $275 million worth of venture capital for the companies that have participated in past programs over the last six years of operation.

Visit nikeaccelerator.com for details and applications. The application deadline is February 3, 2013. Selected companies will be contacted by the end of February, and the program will begin in mid-March.

Nike 2012 Holiday Snapshot

Tue, 20 Nov 2012 17:12:00 +0000

From the tech lover to the running warrior to the clothes horse, Nike's got products for every athlete on your list this holiday season. View the gallery above and read on for inspirational options across all types of activity.

	Special Edition Air Force 1 The perfect excuse to join the shopping fray this week: An annual tradition continues with the launch of a special-edition version of the venerable icon. Look for it Nov. 23.
	Nike Lunar Force 1 If you'd rather not battle the Black Friday crowds,wait until Dec. 12 for the launch of the Nike Lunar Force 1. It's a new generation of Force, keeping the unique heritage of the Air Force 1 intact while adding new innovations including Lunarlon cushioning and Hyperfuse construction.
	KD Hoops Elite Ball Backpack This December Nike Basketball introduces the KD Hoops Elite Ball Backpack -- a lightweight bag designed for practical functionality and infused with insights from Durant himself. The backpack is made of water-resistant ripstop nylon, offering lightweight durability. It's also got an internal organization panel and padded and adjustable shoulder straps. Available beginning mid-December on nike.com.
	KD V and LEBRON X With a refined design aesthetic matching Durant’s smooth and fluid style of play, the KD V integrates four leading technologies: 1) a Nike Zoom unit in the forefoot, 2) Nike Air unit in the heel 3) unibody Hyperfuse upper construction for superior fit 4) external heel counter to allow the foot to move while still providing support. For fans of King James, try the LEBRON X. It's Nike’s first signature basketball shoe featuring Nike+ Basketball technology and is available in select colorways and in three versions: the fully loaded LEBRON X+ Sport Pack – which includes the shoe and the Nike+ Sport Kit, a Nike+ Basketball enabled version with NIKE+ technology embedded in the midsole, and a non-enabled version.
	NIKE+ FuelBand The Nike+ FuelBand is an innovative wrist-based device that tracks and measures the user's activity during any given day and designates a score for the activity in the form of NikeFuel. NikeFuel is a normalized score that awards all users of the Nike+ FuelBand equal scoring for the same activity regardless of their physical make up. The Nike+ FuelBand also captures and displays time, calories and steps. An intuitive mobile application allows the user to review all the activity captured by the product. The product is the perfect motivator for that New Year fitness push, comes in three colors -- Black, Black Ice and White Ice -- and is available now from nike.com and apple.com.
	Nike Womens' Pro tights Just in time for the holiday season, Nike Women's introduces its Pro tight in a festive design inspired by traditional Norwegian knitting patterns. Made with Dri-FIT and spandex materials, it's meant to withstand the harshest of workouts but is stylish enough for wearing post boot-camp or out on the town. The tight features a wide, elastic embossed waistband that is slimming and comfortable. Available on nike.com beginning Dec. 10.
	NIKE+ Kinect Training Available on Xbox 360, Nike+ Kinect Training is a custom training program rooted in elite athlete fitness and specifically designed to help athletes of all levels reach their potential in the comfort of their own homes. Featuring Nike trainers who work with some of the world's greatest athletes, the program features real-time feedback to make sure positions and movements are correct. Nike+ Kinect Training evolves as you do, helping you get fitter, faster and stronger. It's available at nike.com and Xbox 360 retailers.
	Nike Element Shield Max Jacket Runners who refuse to let winter weather keep them indoors will crave the Nike Element Shield Max jacket. It’s slim-fitting, wind and water resistant where you need it most, and has a running-specific hood with reinforced brim and detachable gaiter for coverage and warmth. Reflective elements are designed to work even in low-light conditions, and special bonded pockets provide secure storage for keys or phones. Available at nike.com in men's and women's.
	CR7 Collection Style-conscious football fans will love pieces from the CR7 collection, which blends the uncompromising attitude of the world’s most iconic player with an irreverent, bold style that symbolizes Cristiano Ronaldo's approach to life. At left, CR wears the CR7 T-shirt that proclaims the "Love to win, hate to lose" attitude with a bold emblem. The core T-shirt takes a more literal approach, spelling out the mantra in ornate Portuguese calligraphy that speaks to CR's heritage. He's also wearing the Track Jacket and Saturday Jacket. Available at nike.com.
	Nike Mercurial Vapor VIII CR For the performance-minded, check out the Mercurial Vapor VIII CR boot. It combines innovation and style with a track spike-inspired fit for explosive speed on pitch. A striking new design takes color inspiration from the CR7 signature clothing collection (see above), blending a classic black boot with a modern twist of blue and pink to stand out on pitch.
	Nike Pro Combat Hyperwarm Apparel Built for the elements, Nike Pro Combat Hyperwarm apparel keeps the body regulated for inclement weather with breathability, water resistance and a streamlined fit. With a long-sleeve, mock-neck silhouette, Nike Pro Combat Hyperwarm Fitted Dri-FIT Max Shield Mock provides warmth with breathability so athletes can brave the weather with confidence. The Nike Pro Combat Hyperwarm Dri-FIT Max Shield Tights complement the top and provide warmth, breathability and support.
	Nike Snowboarding Zoom Ites boot Snowboarders will love the customizable Nike Zoom Ites, a versatile boot that riders can tailor to suit their snowboarding preference. The boot features customizable inserts that give riders the ability to choose from three levels of flex -- flexible, medium or stiff -- to suit all types of weather, terrain and mountain conditions. An ultra-strong Nike Flywire cuff holds riders' heels in place, allowing them to carve on their edges with confidence.

New Nike+ FuelBand colors launch at Nike and Apple retail

Wed, 31 Oct 2012 13:00:00 +0000

From October 31, the Nike+ FuelBand will be available in two new colors, with distribution expanded across the United States, Canada and the United Kingdom via Apple and Nike stores and online at apple.com and nike.com. The two new colors, "White Ice" and "Black Ice," become the third and fourth versions following the original "Black Steel" launch color and a limited edition run of the 'Ice' Nike+ FuelBand. The increased distribution takes the Nike+ FuelBand into all US, Canada and UK Apple stores and expands distribution within Nike's own retail environments in those countries.

The Nike+ FuelBand is an innovative wrist-based device that tracks and measures the user's activity during any given day and designates a score for the activity in the form of NikeFuel. NikeFuel is a normalized score that awards all users of the Nike+ FuelBand equal scoring for the same activity regardless of their physical make up. The Nike+ FuelBand also captures and displays time, calories and steps. An intuitive mobile application allows the user to review all the activity captured by the product.

The Nike+ FuelBand mobile app is designed for Apple's iPhone 5, iPhone 4S and 4 as well as the iPod touch (third generation onwards) and allows you to view your progress against your friends and track your overall NikeFuel activity allowing you to see when you were most active.

Get Athlete Fit with Nike+ Kinect Training

Mon, 29 Oct 2012 22:26:00 +0000

It's time to get athlete fit with Nike+ Kinect Training. Launched Oct. 30 at nike.com and available at Xbox retailers, Nike+ Kinect Training is a personalized training experience built from the ground up with athletic expertise and inspiration from Nike coupled with powerful and precise technology from Kinect for Xbox 360.

Nike+ Kinect Training brings world-class Nike training directly into the home to help individuals meet their fitness goals and reach their personal best. Through Kinect, Nike+ Kinect Training can see how the body moves, assess fitness and athleticism, identify areas for improvement, and create a personalized workout plan tailored to each person.

With real-time feedback to make sure positions and movements are correct and a customized program that evolves over time, Nike+ Kinect Training is for everybody -- whether you're a professional athlete, an everyday athlete or just getting started.

With fitness assessments every four weeks and the ability to work out with friends over Xbox Live and tap into the Nike+ community, Nike+ Kinect Training helps athletes stay motivated every step of the way. Take training even further by competing in challenges, sending encouragement to friends and keeping workouts on track with a mobile companion app.

See a behind the scenes look at the experience in action here:

And head to Xbox Live now to experience the assessment and product for the first time.

Shawn Johnson and DeSean Jackson talk through their experiences using Nike+ Kinect Training.

Nike+ FuelBand, Path and Ndamukong Suh

Mon, 22 Oct 2012 19:11:00 +0100

The Nike+ FuelBand integrates with Path so you can live journal your pursuit of green and share it with the people you care about for added encouragement.

Earlier this year, during his visit to the Nike Pro Camp at Nike World Headquarters in Beaverton, Oregon, Ndamukong Suh tracked his all-day activity via the Nike+ FuelBand and Path. This short film documents how he got on, on his way to 6,000 NikeFuel points.

Nike+ SportWatch GPS Collection Adds White/Silver Edition

Tue, 09 Oct 2012 14:00:00 +0100

This holiday season, Nike's collection of Nike+ SportWatch GPS adds a new colorway: a sleek white band with silver detailing. The expanded collection now includes white/silver, black/anthracite, black/blue, black/volt and volt/black.

The latest version of the running watch takes inspiration from one that was specially designed this summer for athletes such as Allyson Felix, world champion U.S. sprinter; and Mo Farah, world champion U.K. long distance runner. To celebrate the greatness that inspired these athletes' championship moments, Nike designed an ultra-premium version in white, crafted with gold details.

The Nike+ SportWatch GPS Powered by TomTom offers the most dynamic and motivational running experience in the world, thanks to its unique functionality, beautiful design, and direct connection to nikeplus.com.

It is designed for high performance, with a high-visibility backlit LCD display providing the runner with critical in-run metrics of time, average and instantaneous pace and distance. The Nike+ SportWatch GPS also has motivational features to enhance the running experience, including run reminders and messages that inspire you before and after runs.

Nike+ Running allows runners to track, measure, share and compare their runs with the entire NIKE+ community, which has grown to include approximately 10 million members and has recorded more than 672 million miles run. Runners globally can access NIKE+ through the Nike+ Running App for iPhone and Android and nikeplus.com.

Initially launched for Running in 2006, NIKE+ has expanded into a multi-sport ecosystem that includes Nike+ Basketball, Nike+ Training and Nike+ Kinect Training. Multi-sport users can visit the single-destination nikeplus.com to access all their data – including lifetime NikeFuel points accumulated from all NIKE+ devices – creating a globally connected community of sport.

Dirk Nowitzki joins Nike+ Basketball Berlin 5 on 5

Fri, 05 Oct 2012 19:00:00 +0100

As part of the global Game On World campaign, Nike made a splash in the Berlin basketball community recently with a week-long "Berlin 5 on 5" basketball event. Sixteen teams from the German capital -- 14 men's and two women's -- gathered in a refurbished gym in Berlin's Neukölln district to compete for some spectacular prizes. The highlight of the event was a surprise visit from Germany’s No. 1 basketball athlete Dirk Nowitzki. The teams were delighted to see Nowitzki as he joined them for some friendly competition.

"The teams have put on some exciting games and have proven their skills with the ball," Nowitzki said. "The Berlin basketball community is alive and kicking. What I find especially cool is that ballers can use the Nike+ technology to check their performance at the end of the day."

Throughout the week participants experienced innovative Nike+ Basketball technology. At the heart of this latest innovation is the Nike+ Sport Sensor, a piece of technology built into each shoe that collects information about users’ movement and then wirelessly transmits the data to a Nike+ Basketball app on their phone. The data is then translated into different metrics that deliver real-time feedback and information about their basketball game.

The Nike+ Basketball app breaks down users’ game to deliver information on how high, how hard and how quick they play each game. It also features 'Showcase' mode that allows players to record a dunk and superimpose their live data onto the video, which can then be shared with their friends via social media.

Nike Holiday 2012: Defy the Elements

Tue, 02 Oct 2012 18:17:00 +0100

Launch Women's 2012 Holiday Lookbook

To stay prepared for every challenge the weather presents, the Nike Holiday 2012 range showcases advanced fabric technologies – including Hyperwarm, Dri-FIT and Denier Differential – that have been specially developed with the winter athlete in mind, keeping them warm and dry in all environments, from traversing a snow capped mountain to walking to a downtown gym.

Hooded jackets and strategically placed areas of durablewater resistant (DWR) protection shelter from showers while hi-vis features help stand out from the winter gloom. For that extra motivational push often needed this time of year, gadgets such as the Nike+FuelBand monitor performance, allowing athletes to pit themselves against their own personal best or their friends.

Every detail of every piece of Nike apparel has been designed to optimise performance – right down to the last zip, seam and perforation. There’s no sport, no terrain, no weather scenario that winter can throw at the athlete, without Nike throwing something back. Elements defied.

'Defy The Elements' Media Tool

This interactive digital tool allows the user to guide two athletes though a journey and see how Nike’s Holiday 2012 range equips them with everything they need to win against the elements in the coldest, wettest months of the year.

Roll over any item of apparel from the Nike Holiday 2012 range to discover how its key features can boost performance and take the sting out of winter training. Visit the asset library to download images and information on every scene and product featured. Click the button above to begin.

Heng Wang wins basketball dunk showcase at Nike+ Festival of Sport 2012

Fri, 24 Aug 2012 18:11:00 +0100

With a vertical height of 43.7 inches, Heng Wang from Beijing bested four other finalists at the Greater China Nike+ Basketball dunk showcase at Shanghai's Nike+ Festival of Sport 2012 on Friday. The contest, open to participants internationally this summer, featured judges including LeBron James, Amar'e Stoudemire, Rudy Gay, Paul George and Chinese men's national team assistant coach Li Nan. Football player LaDainian Tomlinson as well as skateboarders Eric Koston, Omar Salazar, Stefan Janoski and Theotis Beasley also joined in the judging.

Nike+ Basketball measures how high, how hard and how quickly players complete. Players competing in the showcase wore the Nike Hyperdunk+, which is connected to the Nike+ Basketball mobile app.

Aside from the slam dunk showcase, Nike+ trial zones were set up for festival attendees to experience how "information is motivation." Rudy Gay and Paul George also stopped by the trial zones to check out the action.

Next up: A Live Dunk Showcase in Berlin on Aug. 27. LeBron will serve as the official judge for the Nike+ Global Dunk Showcase Finals.

Nike releases a special edition of performance footwear

Mon, 30 Jul 2012 17:00:00 +0100

Using Nike’s most progressive sport innovation, Nike+ Basketball and Nike+ Running, Nike releases a special edition of its digitally enabled footwear in limited quantities globally. The Nike Hyperdunk+ and the new Nike LunarGlide+ are veneered in metallic silver and grey with pops of bright pinks and blue colors that are as bold as the groundbreaking innovations that make each model unique. Developed to be flexible with the daily activities of the wearer, this fresh interpretation of two key performance styles can easily transition from the court and the track to the street.

Nike+ Basketball is a new experience connecting digitally enabled footwear with an interactive mobile application that together delivers revolutionary sport experience. The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game. The technology in the experience utilizes a new Nike+ Pressure Sensor built into each Nike Hyperdunk+ that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game.

Nike+ Running empowers runners to track, measure, compare, and share their runs across the globe. It motivates runners with insightful and inspirational features and allows access to the vast NIKE+ community. Since its launch in 2006, the Nike+ community has grown to 8.5 million members.

The new Nike LunarGlide+ features Lunarlon foam in its Dynamic Support platform. Introduced four years ago, Nike Lunarlon foam technology spreads force out more evenly across the foot, providing ultra-lightweight and springy cushioning that helps protect the foot while improving stability and comfort for an enhanced running and workout experience. Reinvented Nike Flywire technology offers cutting-edge performance with a glove-like fit. Designers also obsessed over style, and the sleek look of the new Nike LunarGlide+ helps ensure a long run looks good, too.

This special edition of the Nike Hyperdunk+ and the new Nike LunarGlide+ will be available in Paris, Berlin, London, and New York at select retail locations.

Please visit www.nikestadiums.com for information on specific release dates and locations.

Nike Launches "Find Your Greatness" Campaign

Wed, 25 Jul 2012 12:00:00 +0100

It is not just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives to excel on their own terms, to set and realize personal goals and achieve their own defining moment of greatness.

That’s the insight behind Nike’s "Find Your Greatness" campaign, a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport, launched just as the world focuses on the best of the best.

The centerpiece of the campaign is a "Find Your Greatness" film that breaks through social media and digital channels on July 25, supported by a global YouTube homepage promotion on July 26. The campaign is elevated by a global Twitter #findgreatness promoted hashtag to ignite conversation around how athletes everywhere find their own greatness. The film will then appear on TV in 25 countries on July 27.

As "Find Your Greatness" seeks to inspire everyone in their own personal achievements, Nike+ Running, Nike+ Basketball, Nike+ Training and the Nike+ Fuelband are the tools that enable everyday athletes everywhere to measure their performance and motivate themselves to do more.

The Nike+ digital ecosystem has over 8.5 million members globally, and Nike is creating a series of digital missions through Nike+ to motivate people, including a "Greatness is Ours" mission that aims to make August 12 the most active recorded day ever through Nike+.

People who engage in the missions will be encouraged to share their activity and achievements through social media and this will then be displayed on the Nike+ Fuelstream -- a dynamic online stream of imagery and consumer comments. They will also be elevated through Nike’s own social channels @nike, @niketraining, @nikerunning, @nikebasketball, which will encourage users with @ replies and motivation, and ultimately help stimulate and drive users to achieve their greatness.

The hub for this is nike.com/gameonworld – a motivational online destination to share progress and success through a series of tools and digital services designed to make every athlete better.

Find Your Greatness Film
The film shows everyday athletes from around the world training, playing and competing, with the common thread that the locations featured are all called London. We first join a scene at "London Gym" where a man pumps out crunches during a workout, then go to a rugby match in East London, South Africa, where a boy breaks the line handing off a larger opponent.

In Little London, Jamaica, a female boxer works the pads with consummate skill and precision. In London, Ohio, we see a close up of a focused young baseball player catch the ball and throw it to first base in one seamless action. While each athlete defines their own goals and success, they are all connected by a unifying sense of what greatness could be to them.

"The idea behind 'Find Your Greatness' is simply to inspire and energize everyday athletes everywhere to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level," said Greg Hoffman, Nike VP of Brand Design & Communications. "Nike’s co-founder Bill Bowerman said, 'If you have a body you're an athlete,' and that's a really compelling insight for all athletes as we celebrate great sporting moments this summer."

As the athlete stories unfold, the film voiceover emphasizes that greatness is not simply reserved for the superstar athlete, but is inherently a part of what we can all aspire to and achieve. Whether that means finishing a first marathon in London, Canada, or a female Muslim team sharing a celebratory huddle on a soccer pitch at London School, Qatar, or passing under London Bridge over Lake Havasu, Arizona, in the heat of a first triathlon.

In effect, greatness has no fixed address but is a place where every athlete can achieve their own personal success and shape their own definition.

As the film reaches its climax we are reminded of the power in seemingly everyday moments from a young girl performing flips in her front garden to the crescendo of a young boy deliberating a first jump from a high diving board into a pool – a defining moment for him that ends in a final leap into his own moment of greatness.

Introducing the NIKE House of Innovation at Selfridges

Tue, 24 Jul 2012 17:00:00 +0100

Selfridges and Nike have launched a stunning experiential retail space designed for today’s style savvy, digitally connected athlete. From July 6 to August 12, the famous Oxford Street store in London is host to the NIKE House of Innovation at Selfridges – a futuristic space combining the best physical and digital experiences to enable and inspire everyday athletes to be the best that they can be. The cutting-edge space allows people to trial and buy the latest digitally enabled Nike products and also stocks limited edition sports inspired lifestyle collections. Inspired by the Nike+ FuelBand, the NIKE House of Innovation at Selfridges is split into several distinctive zones, featuring interactive experiences designed to encourage and reward movement:

Nike+ FuelBand
On stepping inside the space, consumers can trial and buy the Nike+ FuelBand, an innovative wristband that tracks movement throughout the day, designed to motivate and inspire users to be more active. The ergonomic Nike+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a new metric that will be the ultimate measure of your athletic activity.

Nike Lunarlon+ Experience
The NIKE House of Innovation at Selfridges is one of a select number of UK stockists of the hotly anticipated NIKE+ range of digitally enabled basketball, training and running shoes for men and women – revolutionary shoes that allow athletes to measure their performance via interactive mobile applications.

Visitors to the Nike Lunarlon+ Experience can trial the shoes via an immersive, video game-style experience on giant LCD screens.

Nike Flyknit
The Nike Flyknit range of running shoes are showcased in a dedicated space, designed to appear as though it has been knitted.

Nike Flyknit running footwear features a revolutionary knitted upper using yarns that are precisely engineered to create a lightweight, form-fitting and virtually seamless upper designed to deliver great performance whilst reducing material waste.

NSW Pinnacle Collection
Reclaimed wood clashes with industrial concrete to frame the NSW Pinnacle Collection. Inspired by Nike’s running roots, this collection elevates off-field apparel with refined silhouettes, expert patterning and exclusive Nike technology evolving classic pieces into sophisticated, sport-infused attire.

Federation Uniforms
Visitors are also able to see a selection of the Nike Track & Field range that will be worn by the world’s top athletes including the Nike Pro Turbospeed suit, which will be worn by some of the fastest sprinters on the planet. Created using fabric made from an average of 13 recycled bottles, it’s the lightest, fastest track uniform Nike has ever built.

The NIKE House of Innovation at Selfridges is also about celebrating the culture and style of sporting innovation with a regular programme of free events, including Friday Night Fuel Sessions powered by Beats By Dre featuring live DJ performances alongside Fuel battles from cocktail making to dancing. The NIKE House of Innovation at Selfridges is open daily from 6 July to 12 August at the Selfridges Ultralounge, lower ground floor, Oxford Street, London.

Justin Darlington Wins Regional NIKE+ Basketball Dunk Showcase at Nike WBF 2012

Mon, 16 Jul 2012 05:00:00 +0100

The Nike+ Basketball Dunk Showcase, open to participants internationally this summer, began with a powerful opening as Justin “Jus Fly” Darlington won the regional championship with judges including USA Basketball players LeBron James, Anthony Davis and Diana Taurasi. Darlington, a native of Ontario, Canada, won on a prolific final dunk with vertical jump of 43 inches.

Over the course of the summer, 16 finalists will advance, but only one will be crowned the inaugural champion. In addition to on-the-ground challenges taking place at Nike World Basketball Festival 2012 sites in London, Paris, Washington, D.C. and Barcelona, consumers who purchase the Nike Hyperdunk+ will have the chance to enter seven weekly on-line challenges. Each week, a professional Nike Basketball player will call on players worldwide to enter, players include:

July 14:           DeMar DeRozan (Creative Dunk Challenge)
July 23:           Scottie Pippen (Teammate Dunk Challenge)
July 30:           Rudy Gay (Re-Enactment Dunk Challenge)
August 6:        Paul George (Self Alley-Oop Dunk Challenge)
August 13:      Nick Young (Prop Dunk Challenge)
August 20:      Klay Thompson (Vertical Dunk Challenge)
August 27:      Tyson Chandler (Destination Dunk Challenge)

Nike+ Basketball measures how high, how hard and how quick players compete. Players competing in the Nike+ Basketball Dunk Showcase must wear the Nike Hyperdunk+ shoe, which is connected to the Nike+ Basketball mobile application. After recording a Showcase Mode video within the Nike+ Basketball app, consumers will then upload their dunks to YouTube and submit them via the Game On, World site.

United States

United Kingdom

Each week, the pro athlete that issued the challenge will announce the winner, who will win a spot in the final 16. The five remaining finalists will be chosen during Live Dunk Showcases at the Festival of Sport in China (August 23) and in Berlin (August 27), as well as wild cards from the United States, Europe and China. Lebron James will be the official judge for the Nike+ Global Dunk Showcase Finals.

The Nike Hyperdunk+ is now available at NikeStore.com and Nike retailers in the U.S., UK, France, Germany, and mainland China.

Legendary Athletes Attend Nike’s Summer Of Innovation Event in London

Mon, 09 Jul 2012 08:06:00 +0100

Nike’s summer of innovation event, held in the heart of London, saw legendary athletes Charles Barkley and Carl Lewis join Perri Shakes-Drayton, 400 metres hurdler specialist, to showcase a series of cutting-edge, lightweight performance innovations designed for the track, the basketball court, the pitch and beyond this summer.

Multiple products were on show, including Federation kits, Nike FlyKnit technology, Nike + Basketball, Nike + Training app, Medal Stand, Lunar technology and Nike ‘GS’ football boots.

Track & Field Federation kits:

The Nike Pro TurboSpeed collection is Nike’s swiftest and most sustainable kit to date - AeroSwift technology has improved aerodynamics and minimised distraction. It is up to 0.023 seconds faster over 100m than Nike’s previous track uniform.

KEY FEATURE: The design reduces aerodynamic drag and is inspired by a golf-ball’s dimples, which make the ball go father, faster.

Nike Flyknit technology:

Nike Flyknit revolutionizes running by rethinking shoe construction from the ground up informed by athlete insights and employing a new proprietary technology. Yarns and fabric variations are precisely engineered only where they are needed for a featherweight, formfitting and virtually seamless upper. With all the structure and support knitted in, the Nike Flyknit Racer’s upper and tongue weigh just 34 grams (1.2 ounces). The whole shoe weighs a mere 160g (5.6 ounces) for a size 9, 19% lighter than the Nike Zoom Streak 3, a shoe worn by first, second and third place athletes in the men’s marathon at the 2011 World Championships.

Nike Flyknit upper is also engineered for precision fit, creating a feeling of a second skin. Nike has created an everyday running shoe, the Nike Flyknit Trainer+, which at 220 grams or 7.7 ounces, will bring the weight and benefits of Nike Flyknit to runners of all levels.

Nike+ Basketball:

At the heart of this latest innovation for Basketball is the Nike+ Sport Sensor, a technology built into each basketball shoe that collects information about the users’ movement and then wirelessly transmits the data to a Nike+ Basketball app on their smart phone.

KEY FEATURE: The Nike+ Basketball app breaks down the users’ game to deliver information on how high, how hard and how quick they play each game.

It also features 'Showcase' mode that allows players to record a dunk and superimpose their live data onto the video, which can then be shared with their friends via social media.

Nike+ Training app:

The Nike+ Sport Sensor, a technology built into the shoe, collects information about the user's movement and then wirelessly transmits the data to a Nike+ Training app on their phone.

The Nike+ Training app features insights and training packs from some of the world’s top athletes including LeBron James, Rafa Nadal, Manny Pacquiao, Allyson Felix and Hope Solo, making elite level training available to everyone.

KEY FEATURE: During each drill or challenge data and feedback on the workout is delivered to the user’s phone via the Nike+ Training app.

Medal Stand:

Nike 21st Century Windrunner- modelled after a sportswear staple, the Windrunner is detailed with 50 perforations across the lower back.

KEY FEATURE: a hyper reflective shell that burns bright under the most subtle lights

Lunar Technology:

KEY FEATURE: Lunarlite foam combines the essentials for a perfect running shoe: cushioning, stability and lightweight performance.

Nike GS football boots:

Nike has unveiled a new football boot to be worn this summer that is the lightest, fastest production boot Nike has ever made, and the most environmentally friendly boot available.

Every component of the Nike GS has been optimized to reduce weight and waste, creating Nike’s lightest football boot ever at 160 grams for a size 9.

KEY FEATURE: A bio-based traction plate made primarily from castor beans ensures strength and flexibility on pitch alongside a sock liner made from 100% castor beans. The bootlaces, lining and tongue are made from a minimum of 70% recycled materials.

Welcome to the Club - Nike & O2 create a Priority digital sports club

Thu, 05 Jul 2012 10:59:00 +0100

Nike and O2 have teamed up to create a digital sports club: Priority Sports. Delivered via mobile app, Priority Sports provides exclusive products, services and experiences driven by Nike and its strong connection to athletes, especially for O2’s 23m UK customers.

The goal behind Priority Sports is to inspire people to be more active and bring them closer to their sporting passion, via their mobile, wherever and whenever they are. The launch marks the evolution of O2 Priority, which has already brought Priority access to music, via Priority tickets and shopping, via Priority Moments. This is the first time Nike and O2 have worked together.

Priority Sports will be available for iOS and Android based phones at launch, and the app will include services and experiences like:

Digital experiences:
- Free and exclusive access to the new Nike+ Running app for Android which allows athletes to stay motivated and track, measure, compare and share their runs
- Physical experiences:
  - Access to Nike events
  - Exclusive weekly Nike+ Run Clubs & Nike Training Clubs for Priority Sports members
  - Virtual training programs
  - 1,000 tickets to the Nike+ Fuelfest at Battersea Power Station – a unique experience combining sport, innovation, music and culture
  - Products & offers:
    - Exclusive and advance Nike product releases
    - Free shipping on all orders over £50

Priority Sports represents yet another way O2 reward the loyalty of their customers, with exclusive access to the things which really matter in customers’ lives, all centered around the phone. Smartphones are increasingly core to people’s lives, and new research released today shows this is inspiring people to be more active. The research, by YouGov, surveying 2,000 UK adults, revealed:

Over half of us (53.15 %) say they use apps as part of their fitness drive
A huge 79% of people say apps increase their motivation.
We’re sports-mad:, with 11.9% checking their phones more than 5 times daily for their sports fix, and over half of us (56.39%) daily
One in 5 (22.10%) say sport is their biggest passion, beating food & drink, celebrities and music in the nation’s obsessions

Speaking at the launch, marathon champion and world record holder Paula Radcliffe said “Technology plays a huge part in enabling my training, and helps drive me forward. It can inspire and motivate, and the phone is increasingly at the centre of my life as I train and stay in touch.”

Bert Hoyt, VP and GM of Nike Western Europe said “Nike understands today’s digitally connected athlete better than anyone else and the insights we gain from athletes inspire us to constantly innovate. Our latest digital innovations, in combination with Priority Sports, will allow Nike to inspire and enable 23m O2 customers to be more active by delivering them the best sports products, services and experiences.”

Ronan Dunne, CEO of O2 in the UK commented “Your mobile is the centre of your life – now Priority access to your sporting passions has been added to Priority experiences in music tickets and high street shopping – all exclusively by O2, for O2 customers. We want to bring customers closer to their passions, and deliver amazing digital experiences, all via their mobiles.”

To be first to know when the app goes live in late August, register by texting “Sports” to 2020, and check #o2prioritysports on Twitter.

NIKE+ Basketball and NIKE+ Training Changes The Game #GameOnWorld

Fri, 29 Jun 2012 15:00:00 +0100

Today, June 29th, Nike+ Basketball and Nike+ Training launch in the US, China, UK, France and Germany, creating two new NIKE+ experiences for athletes. They will combine with Nike+ Running and the Nike+ FuelBand to create an entire digital ecosystem for athletes at every level, where NikeFuel is the universal currency providing inspiration, motivation and competition

At the heart of this latest innovation for Basketball and Training is the Nike+ Sport Sensor, a technology built into each shoe that collects information about the users’ movement and then wirelessly transmits the data to a Nike+ Basketball or Nike+ Training app on their phone. The data is then translated into different metrics that deliver real-time feedback and information about either their training session or basketball game.

The Nike+ Basketball app breaks down the users’ game to deliver information on how high, how hard and how quick they play each game. It also features 'Showcase' mode that allows players to record a dunk and superimpose their live data onto the video, which can then be shared with their friends via social media.

Nike+ Training is a separate app that features insights and training packs from some of the world’s top athletes including LeBron James, Rafa Nadal, Manny Pacquiao, Allyson Felix and Hope Solo, making elite level training available to everyone.

The Nike+ Training packs consist of a series of short, sharp workouts, designed to help users get fitter, faster and stronger. Each workout is demonstrated on-screen to provide detailed guidance and motivation. During each drill or challenge data and feedback on the workout is delivered to the user’s phone via the Nike+ Training app. Daily programs can be created based on how hard the user wants to train, and the app provides a digital community to share each day's workouts and challenges with.

These two new experiences, coupled with the Nike+ Running and Nike+ FuelBand products, create the platform from which "Game On, World" will launch.

The "Game On, World" campaign will challenge all NIKE+ users to create and beat their personal bests. www.nike.com/gameonworld will host leader boards for the competition, and is the place where athletes come for motivation and inspiration. Throughout the summer NIKE+ will announce challenges inspired by some of the world's greatest athletes to inspire people around the world to achieve their personal best.

Each NIKE+ experience will be 'measured' by a specific metric that will challenge users to create personal bests. If you’re a runner, "Game On, World" will challenge you to log more miles than ever before. If you’re a Nike+ FuelBand user the goal will be to beat your NikeFuel goal every single day. If you're a Basketball athlete you'll want to ‘fly’ like never before and upload your ‘Showcase’ dunk films to show the world your skills. If the obsession to reach your potential drives you to the Nike+ Training experience, the challenge will to beat the NikeFuel score in as many athlete packs as possible.

NIKE+ FuelBand Updates With Path Integration

Fri, 29 Jun 2012 14:00:00 +0100

Following its successful launch earlier this year, Nike will release an update to its Nike+ FuelBand app for iPhone and iPod touch today (6.29) with new features designed to improve the overall experience.  

One of the major additions to the update includes integration with Path - the mobile platform that lets you share your activity with your close friends and family. The partnership allows you to sync your Nike+ FuelBand activity with your Path profile allowing the user to keep track of the places and moments where they collected their NikeFuel. At the end of your day, you will see a graph of progress against your goal and the Path moments that align with that progress. Now, with Path, you can share the moments that matter, and now your daily NikeFuel goal, with the people who matter to you.

The partnership follows on from the recent integration with Nike+ Running that allows users to share their running data on their Path profile.

In addition, the new app update also allows background syncing making the process much easier and seamless. To initiate the sync, hold down the button on the Nike+ FuelBand for approximately three seconds and the app will finish your sync and notify when it's done. No need to open the app as with the previous version.

Setting the time can now be done through the app as opposed to just via your computer. And data is now held offline so you can view your activity without the need to be connected. Finally, you are now able to check the battery level through the app rather than wait for the warning that you are approaching time to charge.

Nike+ FuelBand 'ICE'

Thu, 28 Jun 2012 19:08:00 +0100

Following it's successful launch earlier this year the first new colorway of the Nike+ FuelBand will become available next month in select locations in US and UK.

On 7.27, NikeTown locations in London, San Francisco and New York will carry the Nike+ FuelBand ICE. The product will also be available from London's Boxpark, the House of Innovation at Selfridges and New York's 21 Mercer Street. From 8.12 www.nikestore.com will also have availability.

The ICE edition of the Nike+ FuelBand is a limited edition run and the special nature of this product is clearly visible. The frozen looking cover of this version of the Nike+ FuelBand allows the user to partially see inside the product and view the technology that makes the magic work. The name comes from the trophy recieved when the user doubles their daily goal on the Nike+ FuelBand application and inspires it's visual aesthetic.

The Nike+ FuelBand is an innovative wristband that tracks movement throughout the day, designed to motivate and inspire users to be more active.

The ergonomic Nike+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a metric that will be the ultimate measure of your athletic activity. NikeFuel is a proprietary technology that measures your activity and motivates athletes to do more. The NikeFuel score makes movement fun, meaningful and comparable, letting you compete with athletes of all levels in most activities. The more you move, the more NikeFuel you earn, whether you’re playing basketball, throwing a Frisbee or going for a run.

Nike worked with some of the world’s top experts in science and sports to engineer NikeFuel algorithms based on oxygen kinetics. Unlike calorie counts — which vary based on someone’s gender and body type — NikeFuel is a normalized score that awards all participants equal scoring for the same activity regardless of their physical makeup. A user can also choose to also receive a calorie count to understand how many calories are burned versus how much NikeFuel is earned.

As you wear the Nike+ FuelBand throughout the day, the built-in three-axis accelerometer measures your motion and translates it into NikeFuel. Each day you can set your goal for activity and the level of NikeFuel you want to achieve. As you move closer to your goal, the band’s series of 20 LED lights go from red to green. The user-friendly interface provides encouragement and motivation as you hit and exceed your goals.

The Nike+ FuelBand experience doesn’t end on your wrist. All of the data you capture on your wristband connects to a rich web and mobile experience. It syncs with the NIKE+ website, through a built-in USB, or wirelessly through Bluetooth to a free iPhone app to record activity each day and track progress.