November 18, 2010

15 Percent Increase in Quarterly Dividend

BEAVERTON, Ore., Nov. 18, 2010 – NIKE, Inc. (NYSE: NKE) announced today that its Board of Directors has declared a quarterly cash dividend of $0.31 per share on the company’s outstanding Class A and Class B Common Stock. The $0.31 quarterly dividend, which is payable on December 30, 2010 to shareholders of record at the close of business on December 6, 2010, represents a 15 percent increase over the previous quarterly rate of $0.27 per share.

“We are pleased to increase our dividend for the ninth year in a row,” said Mark Parker, President and CEO of NIKE, Inc. “Over the last five years we have returned more than $2 billion to shareholders through dividend payments. Today’s increase illustrates the strength of our balance sheet and the acceleration of our business. We are confident our strategies will continue to drive long-term profitable growth and strong cash flows that will fuel investments for the future and enable us to return cash to shareholders.”*

About NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, Nike’s earnings releases and other financial information are available on the Internet at www.nikebiz.com/investors.  

* The marked paragraph contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially.  These risks and uncertainties are detailed from time to time in reports filed by NIKE with the S.E.C., including Forms 8-K, 10-Q, and 10-K.