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Hurley Pro Video Trials Opens Doors to Hopefuls Across U.S.

Wed, 15 May 2013 11:19:00 -0700

Today Hurley announced the start of the Hurley Pro Video Trials: the first-ever virtual contest for the wildcard slot in the annual ASP World Tour event at Lower Trestles in Southern California.

The event historically has chosen wildcard slots through traditional trials and hand-picked selections, but this year Hurley has opened its doors to all American hopefuls age 13 and over with an unprecedented qualify-by-video format.

“There’s a whole new generation of American surfers with limitless talent,” says Hurley VP of Sports Marketing Pat O’Connell. “So, instead of limiting our trials to just 16 competitors, we wanted to open it up to any American surfer who can put together a string of amazing waves on video — and then leave it up to a public vote. To us, that is a true wildcard and we’re confident the public will pick a someone who will fit right in with the world’s best.”

The winner will receive an all-expenses-paid trip to the Hurley Pro at Lower Trestles in mid-September to officially compete as one of the ASP Top 36 surfers.

Applicants are invited to submit video entries showcasing eight of their best waves (two waves per heat in a four-round contest) on thehurleypro.com from May 15 - July 15. This model mirrors the format of actual ASP competitions, in which surfers are scored on their two best waves.

Sixteen top contenders will be chosen by the judge’s panel, which comprises CEO and Founder Bob Hurley, VP Surf Marketing and former professional surfer Pat O’Connell, Hurley Pro Contest Director Mike Parsons and iconic surfer Rob Machado. Beginning July 29, the top 16 will be placed into brackets, and fans will vote for their favorite in each round in a man-on-man format. Popular vote will determine the winner, to be announced Aug. 2.

For detailed contest rules, visit thehurleypro.com.

Media Contact: Dominique Astorino | dominique_astorino@hurley.com

Huntington Beach Prepares To Go From "Zero To 100"

Fri, 19 Apr 2013 15:29:00 -0700

Saturday, April 20, marks the international release of ASP World Tour surfer Lakey Peterson’s groundbreaking film Zero to 100 at HSS Bella Terra in Huntington Beach, Calif. Hurley will host the premiere, with proceeds benefiting the Hyundai Cancer Institute at CHOC. Music and a marketplace will commence onsite at Bella Terra at 5 p.m., featuring local Orange County band Hindu Pirates and R&B artist Antoine Allain. The official screening of Zero to 100 will begin at 6:45 p.m. at Century Theatres. A VIP area at Cheesecake Factory will host special guests including top surfers from the Association of Surfing Professionals (ASP), sponsors and media.

In Zero to 100, filmmaker Aaron Lieber chronicles the rapid rise of one the sport's most talented and progressive female surfers in an intimate, raw and ultimately inspiring window into her life and the future of women’s surfing.

"There are so many messages in the film and hopefully everyone can relate to it and be inspired on some level," said Peterson. "At the end of the day it is simply a journey about being the best you can be, not letting other people define who you are, and not being afraid to take risks to reach your dreams.”

Tickets can be purchased at TicketBud.com, and the film begins screening publicly in May. A list of dates can be found on the film’s official website. Zero to 100 will be available on iTunes and DVD on April 20.

Hurley’s 2013 Rip My Shred Stick Tour Prepares For Take-Off

Tue, 16 Apr 2013 16:08:00 -0700

Hurley’s world-famous Rip My Shred Stick Tour is back and ready to hit a beach near you. Starting in San Diego on May 4, and wrapping up in Costa Rica on July 20, Rip My Shred Stick will reach hundreds of young surfers and span more than 10,000 miles. The tour will stop in diverse surf locales such as Rhode Island, New Hampshire, Texas and the Great Lakes, and feature a new 48-foot self-contained Shred Stick tour bus.

Rip My Shred Stick allows kids 16 and under to hang out with the Hurley team, test-drive their boards and compete in a no-pressure, all-fun surf event. “It’s not your typical contest,” says Hurley’s Core Accounts Marketing Manager Zach “Hula” Hartley.

“it’s based on a fun scale rather than an experience scale. And that’s the most important part for me — that everyone wins and has a good time.”

Thanks to our sponsors, contestants will get to ride new surfboards, receive goodie bags and have the chance to win prizes from: Spy, FlexFit, Mophie, Hi-Chew, Watermans Sunscreen, Futures Fins, GoPro, Whole Foods, INT Surf Technology, Chipotle, Freestyle, Riviera Paddlesurf, Roberts Surfboards, Stance Socks, Toys, T. Patterson Surfboards, Surf Prescriptions Surfboards and Captain Fin Co.

Along with a surf contest, participants will be treated to a post-event party with photo slideshow, athlete meet-and-greets and more. This year, participants will receive a customized FlexFit hat with every $25 Hurley purchase. For an inside look at Rip My Shred Stick, check out the 2011 stop in Virginia Beach: Virginia Beach.

All entries to the Rip My Shred Stick events will be taken on a first-come, first-served basis. Events are free of charge. Sign up at your local participating retailer or on Hurley.com.

Hurley Launches Athlete Stores

Fri, 05 Apr 2013 15:00:00 -0700

Hurley recently introduced Athlete Stores to connect consumers to Hurley athletes via e-commerce.

The store showcases allow athletes to share their favorite Hurley products with fans. The storefronts includes profiles of Hurley's ASP World Tour athletes, their "One & Only" headshost and links to their personal social media channels. The program was announced on Twitter during the webcast of the Quiksilver Pro, the first ASP event of the year. As each athlete went into their first heat, followers were directed to visit their store on Hurley.com.

Athletes have joined in the conversation, highlighting their favorite gear and bringing fans to their Hurley page via social media.

"We are fortunate enough to have some of the best athletes in the world. We wanted to give them a home on our website; something that was alive and always current," VP Digital Jeff Hurley said. "We incorporated all their most recent social activity, their favorite products and their custom Phantom Create boardshorts. Oh, and if this helps drive sales, that’s cool too!"

To see all of the athlete stores, visit Hurley.com/athletes.

Hurley's John John Florence Sustains Injury, Creates Short Film

Thu, 04 Apr 2013 15:05:00 -0700

Making light of a bad situation, injured Hurley athlete John John Florence capitalized on his time out of the water and channeled his creative energy into a new project. Free to Roam, Florence's latest short film, documents the surfing prodigy's last month in Australia leading up to the moment he sprained his ankle. Said sprain prevented him from competing in the last ASP World Championship Tour contest. Maximizing time that would have been spent surfing and training, Florence proves himself a talented filmmaker in addition to one of the most promising surfers in the world.

Look for more self-produced edits from Florence in the upcoming months.

Free To Roam from John John Florence on Vimeo.

See more on Florence's Vimeo channel.

Hurley H2O Celebrates World Water Day

Fri, 22 Mar 2013 05:00:00 -0700

In celebration of World Water Day, Hurley's H2O program will capitalize on an opportunity to educate the public about global water scarcity. Three key programs aim to promote H2O's mission: combat the consumption of single-use plastics, raise awareness around water conservation and clean water initiatives, and provide access to clean water for those in need.

To kick off the day, Rob Machado, alongside the Rob Machado Foundation, will visit Corona Del Mar High School in Newport Beach, CA, for the 4th installation of Hydration Nation. This program empowers students to participate in an extension of the H2O program. Students raise awareness on their campus, eliminate plastics and raise money to bring filters to countries in need of clean water.

After the Hydration Nation ceremony concludes, Rob will visit Hurley HQ with Evan Marks of The Ecology Center to conduct a digital Q&A with Hurley fans on the brand's Facebook page. "So many people don't realize that 1 in 6 people don't have access to clean water," said Machado. "What that really means is, 5 in 6 can help."

Throughout the day, Hurley will bolster the efforts by giving away free reusable water bottles with every purchase on Hurley.com. By switching from single-use plastics to one reusable bottle, each person can save 2,000 gallons of water per year.

For more information on how you can be part of a solution, and to learn more about H2O, visit hurley.com/h2o.

Hurley takes home fifth consecutive SIMA Boardshort of the Year award

Fri, 08 Feb 2013 14:38:00 -0800

Hurley has taken home its unprecedented fifth consecutive SIMA Boardshort of the Year Award as announced at the SIMA Image Awards on February 7, 2013 at The Grove in Anaheim, Calif. More than 800 key influencers from the surf industry were on hand as Hurley accepted the award for the Phantom Fuse boardshort, which debuted in the marketplace in July 2012.

"I am very honored and grateful for this milestone," says Ryan Hurley, Creative Director for Hurley. "I am incredibly proud of our team – for their hard work, relentless passion and undying curiosity. It is humbling to be a part of such a talented group of humans."

The win celebrates Phantom Fuse, the lightest and most innovative boardshort in the industry. Featuring a laser-cut, two-layer “second-skin” waistband and Hurley’s patented Phantom fabrication, Phantom Fuse is the latest ground-breaking boardshort to come out of Hurley’s Phantom Innovation platform.

ABOUT HURLEY

“Hurley is a company based on inclusion,” says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley’s early years as a Huntington Beach shaper, working with friends alongside the world’s best athletes to make a better surfboard. It applied to the company’s launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike — the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali.

Hurley signs surf phenom John John Florence

Tue, 08 Jan 2013 09:04:00 -0800

COSTA MESA, CA –JANUARY 8, 2013 – Hurley announced today that it has signed Hawaiian surf prodigy John John Florence to a five-year agreement. Growing up at Hawaii’s famous surf spot known as “Pipeline,” Florence, 20, has become famous for thriving in surfing’s most high-risk situations and is looking forward to his new beginning with Hurley. “I am very grateful and happy to be riding for Hurley, especially at this time of my life,” says Florence. "To be able to start 2013 with a new team and good people will ultimately help to accomplish my goals I have set for the future. I am excited to be a part of such an innovative company and can’t wait to see what happens in the years to come."

In just one full year on the Association of Surfing Professionals (ASP) World Tour, Florence has already captured the hearts and minds of the surfing world. While still a teenager, he finished fourth in the world, achieved a Triple Crown title, three wins at Pipeline, an ASP world tour win, a runner-up at the Surfer Poll and invites to two of the world’s most prestigious big-wave events. Florence wrapped up the year by being named 2012 ASP Rookie of the Year.

“John is the most innovative and talented surfer to come along in the last 20 years,” says Hurley’s VP of Sports Marketing Pat O’Connell. “Dream what might be possible in surfing and I’m sure he’s going to exceed it in the next five years. We just want to support him in every way as he continues to inspire us in all conditions.”

Florence joins what has already become the surf community’s most decorated surf team, which includes athletes such as Julian Wilson, Carissa Moore and Rob Machado. Beyond surfing for the brand, Florence will collaborate with Hurley’s Innovation team to continue to evolve and drive forward Hurley’s award-winning Phantom product platform.

Florence will help inform the next generation of Phantom boardshorts immediately as he prepares for his sophomore debut on the 2013 ASP World Tour in late February. “I’ve always liked to surround myself around magic,” said Hurley CEO and Founder Bob Hurley. “John John has that special talent that only comes around every few decades or so. It’s a magic that will transcend well beyond our world and will make us all strive to be better. Needless to say, I’m humbled, honored and so looking forward to supporting John John as he revolutionizes surfing over and over again.”

ABOUT HURLEY

The essence of Hurley is based on our love of the ocean and its constant state of change. With deep roots in beach culture, we value inclusion, innovation, positivity and empowering the youth. Music and art are the common threads that bring us together. We are passionate about freedom of expression and place a premium on smiles. Welcome to our world.

http://www.hurley.com

http://facebook.com/hurley

Hurley launches first-ever Phantom sandal

Thu, 15 Nov 2012 13:05:00 -0800

Continuing to expand upon its Phantom innovation platform, Hurley is announcing the launch of the first-ever Phantom sandal.

Hurley’s Phantom Sandal channels the various technological advances first seen within Hurley’s award-winning Phantom boardshorts and applies it to footwear. Launching with an initial series of 5 colorways, the Phantom sandal sole features Nike Free technology, with flex grooves designed to mimic how the foot moves. The upper is constructed using spacer mesh technology, which allows for a sandal that is both breathable and washable. The soft, eva footbed molds to the foot, creating conformed comfort for the wearer. The result? The most comfortable, functional sandal to date.

"Phantom innovation is all about second skin, Nike free is all about the bare foot or natural motion," says Ryan Hurley, Creative Director. "Bringing these two schools of thought together seemed very natural."

The Phantom sandal will be available beginning November 15 on Hurley.com as well as select Hurley retailers nationwide. Additional colorways of the sandal will become available Spring 2013.

ABOUT HURLEY

Hurley was founded on a love of the ocean and its constant state of change. We are deeply rooted in beach culture; fueled by inclusion, innovation and empowerment of youth; bonded by music and art and passionate about freedom of expression. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali.

Nike, Inc. Announces Leadership Change At Hurley

Mon, 04 Jun 2012 13:16:00 -0700

Beaverton, Ore., (June 4, 2012) – NIKE, Inc. announced today that company founder and Chairman Bob Hurley will assume the interim CEO role at Hurley International, LLC, replacing Michael Egeck who has decided to leave the company. Hurley will work closely with Roger Wyett, President of NIKE, Inc. Affiliates, and a former CEO of Hurley, during the transition.

"I'd like to thank Michael for his work during his time with the brand. Hurley continues to be an important part of the NIKE, Inc. portfolio as a deeply authentic and innovative surf brand, and serves as a key component of our integrated action sports strategy alongside the NIKE Brand and Converse," said Wyett.

About NIKE, Inc

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro International Limited, which designs, distributes and licenses athletic and casual footwear, apparel and equipment, primarily for global football (soccer). For more information, visit www.nikeinc.com and follow @Nike.

Michael Egeck joins NIKE, Inc. as new CEO of Hurley

Fri, 30 Sep 2011 14:18:00 -0700

BEAVERTON, Ore. (September 29, 2011) – NIKE, Inc. (NYSE:NKE) announced today that Michael Egeck has been named as CEO of Hurley International, LLC. Egeck will begin his new role on October 3 and will report directly to Roger Wyett, President of NIKE, Inc. Affiliates.

“We look forward to welcoming Michael into the NIKE, Inc. family,” said Wyett. “With his wide-ranging experience, his knowledge and his passion for the industry we are confident he will lead Hurley into its next phase of growth. He joins a seasoned management team and will work closely with company founder Bob Hurley to continue to drive this iconic brand forward with consumers and athletes worldwide.”

Bob Hurley, Chairman and Founder of Hurley, added: "We are excited to have Mike join Hurley. He’s an inspirational leader with extensive experience, and that makes him a perfect complement to our team."

Egeck, 52, brings nearly 30 years of experience to Hurley. His most recent assignment prior to coming to Hurley was as President of True Religion Brand Jeans. Prior to that, Egeck was at VF Corporation where he served as President of VF Contemporary Coalition and CEO for Seven for All Mankind. Egeck also served as President of the VF Outdoor and Action Sports Coalition, leading an extensive brand portfolio including Vans, Reef, Jansport, The North Face, Eastpak and Napapijri. In addition, Egeck also served as President of The North Face, Inc. and GM of Columbia Sportswear.

About Nike: NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com.

About Hurley: Headquartered in Costa Mesa, California, Hurley International LLC designs and distributes a line of action sports apparel for surfing, skateboarding and youth lifestyle apparel and footwear under the Hurley brand name.

Hurley introduces Phantom 4D board short

Tue, 20 Sep 2011 14:23:00 -0700

Hurley introduces the next incarnation if its iconic board short. Check out the videos to learn more.

U.S. Open of Surfing goes big at Huntington Beach

Fri, 15 Jul 2011 15:21:00 -0700

Huntington Beach, CA - The US Open of Surfing has a storied reputation for going big. This year will only add to that legacy as title sponsor Nike - along with presenting sponsors Hurley, Converse and Nike 6.0 - continue to elevate the event as the world's largest youth culture and action sport festival. With more than 500,000 people in attendance along a 14-acre stretch of sand on the south side of Huntington Beach Pier, the Nike US Open of Surfing showcases the best in surf, skate, BMX, music, fashion and art.

"It's hard to match the experience of the world's best in sports, music and art coming together on the beach in one of action sports' most iconic locations," said Sandy Bodecker, VP Nike Action Sports. "Our commitment this year is to bring the energy from Huntington Beach to even more fans across the world.

The 2011 Nike US Open of Surfing will run from July 30 to August 7. All events are FREE and OPEN TO THE PUBLIC or can be viewed live daily at www.usopenofsurfing.com. The event is owned and produced by IMG, the global leader in sports and entertainment.

Anchored by the world's largest professional surfing competition, the $460,000 US Open is a pivotal point on the ASP World Tour for both the men and women. The Men's side will feature a North America ASP Men's Prime event with valuable points on the line right before the coveted ASP Top 32 cut-off. For the women, the US Open of Surfing will witness the final event of the 2011 ASP World Title Tour and crown a women's world champion in Surf City this summer. "I'm really excited to be returning to Huntington Beach to try to defend my US Open title," says Hawaii's Carissa Moore. "It's so fun to be competing in front of so many people!" In addition to the high-stakes Mens and Womens divisions, the US Open will feature a grade four men's and women's Pro Junior as well as the Pacifico Nose Riding Invitational - always a crowd favorite.

The action doesn't stop at the shoreline. On the beach, the event will once again host eye-opening tricks from the most talented and diverse crew of riders from across the globe as they skate in a state-of-the-art skate bowl at Converse Coastal Carnage. And, a stellar crew of BMX riders will push the realm of possibility at the Nike 6.0 HB BMX Pro. The runway will be busy on Thursday, August 4 as five of the nation's top high schools will compete for $25,000 in the Hurley Walk the Walk National Championship - the ultimate youth fashion competition. And the US Open Music Stage will host a soon-to-be-announced lineup of bands that will surely rival last year's Weezer performance in front of 50,000-plus screaming fans.

Couple this with one-of-a-kind retail and brand experiences, more than 100 interactive exhibits, autograph signings, DJs and giveaways, and you have another summer to remember at the Nike US Open of Surfing. Be ready to dive into the madness starting July 30.

The Nike US Open of Surfing is proudly sponsored by G-Shock, Skullcandy, Red Bull, Pacifico, Paul Mitchell Salon Haircare, Invisalign Teen and Transworld Media.

Prohibited Items List for the US Open Concerts
Umbrellas, Glass bottles, cans and thermoses, Broken factory sealed beverage containers, Alcoholic beverages, Hard-sided coolers, Brooms, poles and sticks, Noisemakers, musical instruments, whistles, air horns and boom boxes, Fireworks/firecrackers, Pets (Exception: Service animals for the disabled that are in service), Wrapped packages, Weapons, Beach Chairs, Skateboards, Drugs of any kind

About Nike

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com.

About Hurley

"Hurley is a company based on inclusion," says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley's early years as a Huntington Beach shaper, working with friends alongside the world's best athletes to make a better surfboard. It applied to the company's launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. www.hurley.com

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 58 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

About IMG Action Sports

IMG Action Sports is the action and lifestyle marketing division of IMG Worldwide. Specializing in the creation and development of active lifestyle targeted campaigns, proprietary action sports events and client management, IMG Action Sports also provides production and management services for clients such as Nike, Hurley, Vans, DC Shoes, Anheuser-Busch, Boost Mobile, Target Corp., Camp Woodward, Formula D, Rob Dyrdek Enterprises and more.

Operating in 30 countries, IMG's diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year.

Leadership Changes at Umbro, Converse and Hurley

Wed, 18 May 2011 22:23:00 -0700

BEAVERTON, Ore. (May 19, 2011) – NIKE, Inc. announced today that Michael Spillane, currently CEO of Converse, will become CEO and President of Umbro and Jim Calhoun, currently CEO of Hurley, will become CEO and President of Converse. Both Michael and Jim will continue to report to NIKE, Inc. President of Affiliates, Roger Wyett. Jim Allaker, CEO and President of Umbro, will retire.

“We are very excited that Michael, a seasoned industry veteran, will now take the helm at Umbro. Michael has demonstrated strong success at Converse and we are confident he will bring the same passion, commitment and clarity of vision to Umbro.” said Roger Wyett. “In addition, Jim Calhoun’s brand expertise and global experience will be instrumental in driving continued growth at Converse.”

“We would like to thank Jim Allaker for his significant contribution to both the Nike brand and Umbro as he retires from NIKE, Inc. after 23 years,” continued Roger Wyett.

Spillane brings more than 25 years of management experience in the apparel and textile industries to Umbro. Spillane joined Converse in 2007 as President of North America Footwear. In less than a year, he was asked to lead growth around the apparel business, as President, North America and Global Product. Previously Spillane held CEO positions at Polartec and Malden Mills as well as senior positions at Tommy Hilfiger and Jockey.

Calhoun joined Nike from Levi Strauss & Company, where he had worked since 2008 as Executive Vice President & President of the Dockers Brand. Before joining Levi Strauss, Calhoun was with The Walt Disney Company for more than nine years in a variety of senior roles, most recently as Executive Vice President & General Manager for Disney Consumer Products for North and Latin America. Prior to The Walt Disney Company, Calhoun worked with Nike where he served in a leadership role driving growth for Nike’s basketball business.

Wyett will serve as interim CEO of Hurley as NIKE, Inc. moves to name a successor.

About Nike
NIKE, Inc. based near Beaverton, Oregon is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc. which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd, a leading United Kingdom-based global football (soccer) brand. For more information on Nike, visit www.nikebiz.com

Nike Names Jim Calhoun New CEO of Hurley

Tue, 12 Apr 2011 22:33:00 -0700

BEAVERTON, Ore. (April 13, 2011) - NIKE, Inc. (NYSE:NKE) today announced that Jim Calhoun is joining the company as the VP & CEO of Hurley reporting to NIKE, Inc. President of Affiliates Roger Wyett.

Calhoun, 43, joins Nike from Levi Strauss & Company, where he had worked since 2008 as Executive Vice President & President of the Dockers Brand. Before joining Levis Strauss, Calhoun was with The Walt Disney company for more than nine years in a variety of senior roles, most recently as Executive Vice President & General Manager for Disney Consumer Products for North and Latin America. Prior to The Walt Disney Company, Calhoun worked with Nike where he served in a leadership role driving growth for Nike’s basketball business.

“Jim’s strong experience in consumer products and global brand management and his talent as a merchant will be a great asset to Hurley as we continue to connect with consumers and grow the brand globally,” said Roger Wyett, President of the NIKE, Inc. Affiliates. “We are delighted to welcome Jim back to the company. He joins a seasoned management team working closely with company founder Bob Hurley and we look forward to his leadership during this important next chapter of growth for Hurley.”

Calhoun has an MBA from the University of Southern California and a B.A. from the University of Connecticut.

Headquartered in Costa Mesa, California, Hurley International LLC designs and distributes a line of action sports apparel for surfing, skateboarding and youth lifestyle apparel and footwear under the Hurley brand name.

About NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information on Nike, visit www.nikeinc.com. For more information on Hurley and the company's latest collections, please visit www.hurley.com.

Jill Stanton Named VP, Global Apparel, and Roger Wyett CEO, Hurley

Tue, 09 Oct 2007 13:12:00 -0700

BEAVERTON, Ore. (9 October, 2007) – NIKE, Inc. (NYSE:NKE) today announced that Jill Stanton, Vice President, Apparel, for Nike’s U.S. region, has been named Vice President of Global Apparel for the Nike brand. Nike’s apparel business worldwide is almost $4.6 billion, representing about a third of total brand revenues. Stanton will report to Nike brand President Charlie Denson. She succeeds Roger Wyett, 51, who has been named CEO of Hurley International, a Nike, Inc. wholly-owned action sports and youth lifestyle brand based in Southern California. Wyett will report to Lee Bird, president of the company’s affiliate brands.

“We’re thrilled to have someone of Jill’s caliber head our global Nike apparel team. She brings a passion for Nike coupled with rich experience leading both our European and Asia Pacific regions, which will be invaluable as we continue driving growth and brand leadership in apparel worldwide,” Denson said. “I would like to thank Roger for his outstanding efforts. We are grateful for his fantastic work, and while we will miss him at World Head Quarters, we’re very pleased he’s staying with the Nike family by leading Hurley as CEO.”

Stanton, 44, joined Nike in 1997 in the United Kingdom as the Apparel Business Director. She has held a variety of apparel leadership positions, including General Manager of Asia Pacific Apparel. Prior to her recent appointment as head of U.S. apparel, Stanton led apparel in Nike’s Europe, Middle East and Africa (EMEA) region, re-energizing the business and driving 32 percent revenue growth.

Joe Serino, who brings over 25 years of experience in the apparel industry, will become the new Vice President of Apparel for the U.S. region. He joined Nike in 2004 as the General Manager, Global Sport Performance Apparel, successfully growing the business and leading new Nike apparel efforts around the World Cup 2006 Kits, Sphere technology and Nike+. Serino most recently was the Vice President, General Manager, of Asia Pacific Apparel and led this team to exceptional growth within the region. Prior to joining Nike, he was President of Menswear Design for Calvin Klein and served as General Manager of Menswear for J. Crew.

Wyett brings to Hurley more than 25 years of experience in the apparel industry, including seven years at Nike. Wyett first joined Nike in 1994 and held a number of key senior apparel roles in soccer and Nike Team Sports before leading Global Product Creation. Before joining Nike, he worked in the apparel industry in Los Angeles for 14 years, including five years at Puma USA. In 2000, Wyett joined the Walt Disney Company, where he was Senior Vice President for Global Apparel, Accessories and Footwear, and was later promoted to Executive Vice President for Product and Brand Marketing. Wyett returned to Nike in April 2005 as President and Chief Operating Officer of Hurley. He was named Nike’s Vice President of Global Apparel in 2006, but recently expressed a desire to return to Southern California to be closer to his family and resume building the Hurley brand. Wyett will work closely with Bob Hurley, who becomes Chairman of Hurley International and continues to be actively involved in the company day to day.

Nike has also named Jayme Martin as Vice President of the Americas region. He will report to President of Global Operations Gary DeStefano, replacing Mary Kate Buckley, who recently was named Vice President of Apparel for Nike’s EMEA region. Martin has more than 10 years of experience at Nike in strategic planning and footwear leadership roles. He most recently was Vice President of Footwear in EMEA, where he led an increase in Nike’s footwear business and presence in the region.

About NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; NIKE Bauer Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, a leading designer and marketer of luxury shoes, handbags, accessories and coats; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.