May 21, 2013
Inside Access: Hyperdunk 2013
The 2008 debut of the Nike Hyperdunk transformed basketball shoes forever — its legacy continues.
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inside access
May 07, 2013
Inside Access: Elite Shorts
Essential to basketball's DNA on and off the court, shorts have transformed with the sport — from short to long, tight to loose.
April 16, 2013
Inside Access: Kyrie Irving
A natural born leader, Kyrie Irving exemplifies the next generation of playmakers.
April 02, 2013
Inside Access: T-Shirt Storytellers
Building on four decades of experience, Nike Basketball charts new territory in T-shirt design.
March 05, 2013
Inside Access: Evolving the Upper
Transforming uppers is a key example of Nike Basketball's focus on redefining shoe design since 1972.
February 19, 2013
Inside Access: The Impact of Nike Hoop Summit
Today’s top prospects become tomorrow’s pro stars in annual exhibition game celebrating basketball's global evolution.
February 05, 2013
Inside Access: Basketball’s deep roots in the Philippines
Nike Basketball reveals the nation's history, passion and culture tied to the sport.
January 15, 2013
Inside Access: Behind the rise of the Nike Elite Basketball Crew Sock
What began as a never-before-seen performance sock has become a phenomenon.
January 01, 2013
Inside Access: LEBRON X Cork 2013 Release
Releasing February 23, the LEBRON X NSW cork edition celebrates the first cork-popping championship for LeBron James.
December 18, 2012
Inside Access: Nike Zoom, then and now
What started as a mid-1990’s experiment to evolve cushioning has literally and figuratively changed the shape of basketball footwear.
December 04, 2012
Inside Access: Basketball's rise in Western Europe
Nike Basketball looks at how the sport's popularity has grown in Europe -- transforming its style of play, footwear and culture along the way.
November 20, 2012
Inside Access: Kevin Durant’s backpack revealed
A deeper look at the design and inspiration behind Nike’s KD backpack.
November 06, 2012
Nike Basketball explores design innovation with 'Inside Access' series
Nike celebrates 40 years of performance innovation with an exclusive content series on Nike Basketball design.