International sport and culture blend over four days in August across Manhattan.
NIKE, Inc. and USA Basketball are planning to bring the world’s best basketball teams and top musical performers to New York City for the inaugural World Basketball Festival.
Jordan Brand donates $75, 000 to local Dallas high schools at its all-star community event featuring Team Jordan athletes.
Jordan Brand unveiled its latest chapter of the “Become Legendary” national brand campaign, starring Team Jordan and All-Star athlete Dwyane Wade.
The JORDAN CP3.III introduces new technology to complement Paul’s lightning-quick playing style.
Jordan Fundamentals grant program gives annual grants to teachers nationwide.
The athlete hosted a pep rally to award a donation to the school as an extension of the Jordan Fundamentals Grant Program.
Integrated marketing campaign featuring an all-star cast of Team Jordan athletes launches for the start of the basketball season.
The popular Team Jordan member will meet with fans in China, teach talented Chinese youth techniques to improve their basketball skills and demonstrate the importance of giving back to the community.
The contest, in its second year, hopes to help bridge the industry's demographic gap by encouraging students to consider career opportunities in the field of footwear design.
Jordan Brand and Chris Paul take over New Orleans to celebrate the launch of Paul’s next signature shoe.