May 15, 2013
KOBE 8 MAMBACURIAL Fuses Basketball Performance, Football Inspiration
Nike nods to Kobe Bryant’s love of soccer with Mercurial-inspired basketball shoe.
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kobe bryant
April 02, 2013
Inside Access: T-Shirt Storytellers
Building on four decades of experience, Nike Basketball charts new territory in T-shirt design.
March 20, 2013
Nike Basketball's ELITE Series 2.0 Rises Above the Rest
Signature shoes for LeBron James, Kobe Bryant and Kevin Durant re-engineered with state-of-the-art materials for pinnacle performance.
March 03, 2013
Nike Greater China’s “Give Me the Ball” campaign inspires kids to make their mark
耐克启动“把球给我”主题营销活动，激励年轻一代赢取未来
February 05, 2013
Inside Access: Basketball’s deep roots in the Philippines
Nike Basketball reveals the nation's history, passion and culture tied to the sport.
January 22, 2013
Nike Basketball's extraterrestrial mission for Houston
LeBron James, Kobe Bryant and Kevin Durant receive special shoes commemorating Houston’s deep tie to space exploration.
January 21, 2013
Nike Basketball honors MLK Day
The brand's Black History Month shoes will debut on the courts for pro basketball's January 21 tribute to Dr. Martin Luther King, Jr.
January 17, 2013
Nike Basketball "Count on Kobe" campaign debuts
New film highlights the superstar’s unparalleled consistency and commitment to the game.
January 15, 2013
Nike pays tribute to Black History Month
Nike BHM Collection features a distinct motif honoring Didier Drogba, Serena Williams and Kevin Durant -- athletes who are making a civic impact beyond athletics.
December 19, 2012
‘Tis the season for festive Nike Basketball signature footwear
The brand unwraps Christmas Day colorways of Kobe Bryant’s, Kevin Durant’s and LeBron James’s signature shoes.
December 13, 2012
Kobe Debuts the KOBE 8 SYSTEM "Away" Shoe On-Court in NYC
Design and innovation engineered to the exact specifications of the Black Mamba.
December 05, 2012
STRIKE AT THE SPEED OF LIGHT
Nike Basketball celebrates Kobe Bryant on becoming the youngest to reach 30,000 career points.
December 03, 2012
Designed for Kobe, made for your game
The Nike KOBE 8 SYSTEM gets personal on NIKEiD.com.
November 29, 2012
Nike unveils the KOBE 8 SYSTEM
New basketball shoe designed to fit like an extension of Kobe’s foot for a quick first step. Nike Engineered Mesh upper provides dynamic, ultra-lightweight fit and superior breathability.
October 01, 2012
Nike Basketball comes alive in NBA 2K13
Nike+ Basketball, athlete signature footwear, NIKEiD integration and the Innovation Kitchen all feature in NBA 2K13 video game integration.
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hyperdunk, nike basketball, lebron james, Jordan Brand , kobe bryant, kevin durant, nikeid, nike+
August 19, 2012
Nike hosts Kobe Bryant’s seventh China tour
Kobe inspires fans in China to find their greatness.
August 09, 2012
Nike Zoom Kobe IV
Nike Basketball’s releases over the past 20 years represent the definition and redefinition of the hoops shoe. A 20-year work-in-progress. In 2008, the Nike Zoom Kobe IV was born.
August 06, 2012
Videos: Insider Access to USA Men's and Women's Basketball
As the road to glory continues, USA Men's and Women's Basketball players give an insider's perspective.
August 02, 2012
Videos: Insider Access to USA Basketball
As the road to glory continues, USA Men's and Women's Basketball players give an insider's perspective.
July 23, 2012
USA Men’s Basketball Team Members Debut NIKEiD Shoes
USA-Inspired NIKEiD Designs Showcased On Court as Part of the Nike World Basketball Festival 2012 in Barcelona, Spain
April 26, 2012
Nike Ushers in Basketball's Post Season
Nike Basketball celebrates the road to finals gold with premium series of playoff footwear
March 15, 2012
Nike Unveils a Series of Pinnacle Basketball Shoes
New Premium Editions of the LeBron 9, Nike Kobe VII and the Nike Zoom Hyperdunk Designed for Playoff Performance.
February 08, 2012
Nike Basketball introduces special editions for Orlando
Taking inspiration from space exploration, the collection features a galactic theme on the LeBron 9, Nike Zoom KD IV and Nike Zoom Kobe VII System.
February 02, 2012
Nike Introduces 2012 Black History Month Collection
Limited-edition collection celebrates 36th anniversary of Black History Month.