Lima joined the great global running movement last Sunday, when more than 10,000 runners participated in Nike’s We Run Lima 10K.
The race enjoyed the very special participation of Peru´s President, Ollanta Humala, who run the race with his family. His wife and First Lady, Nadine Heredia, -along with their daughters-, delivered the prizes to the winners.
During the six weeks before the race, Nike offered training to runners through the Nike Run Clubs. Runners met four times a week to get fit for the great competition.
Nike also offered an Expo leading up to the race, located in the “Museo de Oro” in Larcomar, the iconic shopping mall in the Miraflores area. There, runners could test products (Nike+, Lunarglide+ 4), customize their T-shirts, choose their favorite powersongs and find their names on a giant wall.
The circuit focused primarily in the Miraflores area, departing from Larco Avenue, by the Kennedy Park, the most relevant meeting point for the youth in Lima. This year the organization chose a flat circuit, as opposed to the course for previous races, to help runners improve their times.
Before the race runners could test products and get advice from Nike experts.
After the runners took off, three digital screens using Fuelstream provided live updates of runners and fans using Instagram and Twitter, through #WERUNLIMA10K. Seven shows along the course helped keep runners motivated.
Once runners crossed the finish line, a live music show celebrated their achievements. Runners could instantly check their times online and they also received a medal and a finisher T-shirt.
To mark We Run transitioning across cities, a “torch bearer” is appointed in every city to pass the digital We Run “torch” across the world through photos taken while running the race. In Lima, Jesus Alzamora was selected to “pass the torch.” This 27-year-old actor is also a TV anchor, magician, writer and passionate football fan.
Julius Kipyego won the Men´s general category, completing the race in 28 minutes and 53 seconds. Risper Biyaki won the Women’s general category, hitting the finish line in 33 minutes and 58 seconds.
Nike We Run Lima was part of Nike’s We Run race series that takes place in 32 cities worldwide involving a total of 395,500 runners. The Nike We Run race series seeks to inspire, support and connect runners all around the world through the innovative Nike+ technology.
The We Run 10K series began three years ago as an evolution of Nike’s Human Race, a global 10K held in dozens of cities around the world on a single day in 2008. That blockbuster race evolved into the We Run 10K series in 2009, and has since expanded its reach and impact. It is now Nike’s single largest race series.
The 2012 We Run series kicked off in Riga, Latvia on Aug. 26, and will conclude in Santiago, Chile on Dec. 15.