Converse and Undefeated launch collection to be sold at Foot Locker

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Converse and Undefeated launch collection to be sold at Foot Locker

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April 05, 2012

Converse and Undefeated launch collection to be sold at Foot Locker

Converse and Undefeated Expand Its Highly Coveted Footwear Collection to Include Apparel and Caps for the First Time to a Larger Audience.
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NORTH ANDOVER, Mass. (April 9, 2012) - Today, CONVERSE Inc., announces the launch of the Converse x Undefeated footwear, apparel and accessory collection sold exclusively at select Foot Locker locations in the U.S., Canada and Australia. Building on their well established relationship and highly coveted collaborations, this partnership brings together Converse iconic footwear and Undefeated’s high-level street wear design aesthetic to Foot Locker’s global audience.  

“This collection brings Undefeated’s unique design point-of-view to some of the greatest and original designs in sneaker history, along with apparel staples”, says Co-founders of Undefeated, James Bond and Eddie Cruz.  “We are excited to work with Converse again and are happy to have Foot Locker as a partner to bring the Converse x Undefeated collaboration to a wider audience.”

The Converse x Undefeated collection features the iconic Converse Pro Leather and Star Player, two shoes that began in basketball and birthed the modern sneaker era. In addition to footwear, the collection includes street wear staple hats and t-shirts featuring Undefeated’s sharp graphic design against a neutral palette, with pops of red, blue, and orange.

“For decades, Converse has created some of the most enduring designs in sport and style and Undefeated has always been known for elevating sport with their sharp sense of style,” says Magnus Wedhammar, General Manager, Footwear, Converse.  “We are excited to continue our partnership and expand the collection first the first time to include hats and t-shirts, bringing the collection to Converse and Undefeated fans with our friends at Foot Locker.”

Converse x Undefeated Pro Leather
The Converse Pro Leather was the first modern basketball shoe, made known to the world in 1976 by some of the greatest basketball players, including Julius “Dr. J” Erving. The Pro Leather Mid and Pro Leather Ox are available in black and grey nylon with bright orange lining.   Accompanying the Star Chevron is a “UND” logo, giving a nod to the Converse First String Undefeated collaborations in past seasons.  The Pro Leather Hi is available for a suggested retail price of $85; the Pro Leather Ox at $75.   

Converse x Undefeated Star Player
Originally launched in the mid-1970s, the Converse Star Player shoe brought new dimension to the game of basketball beginning on the court and soon after on the streets. The Converse Star Player EV Hi in fir green offers a nylon upper, zipper detailing and a black leather toe cap. The Star Player Ox, available in majolica blue, is offered in ballistic nylon with the signature Undefeated rubber license plate logo gracing the outer sole. The Star Player Hi is available for a suggested retail price of $80; the Star Player Ox at $70.

Converse x Undefeated Apparel and Caps
The Converse x Undefeated collection also includes a selection of apparel and caps featuring Undefeated’s signature Born Not Made graphic design. The t-shirts are available in 100% cotton and the adjustable hats are available in 100% wool.   T-shirts are available for a suggested retail price of $28; hats at $32.

The Converse x Undefeated footwear, apparel, and accessories collection is available now at Foot Locker locations globally. For more info and store locations visit www.FootLocker.com.

About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's, and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 61 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

About Foot Locker
Foot Locker, Inc. is a specialty athletic retailer that operates almost 3,400 stores in 23 countries in North America, Europe and Australia.  Through its Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction and Champs Sports stores, as well as it direct-to-customers channel Footlocker.com/Eastbay/CCS, the Company is the leading provider of athletic footwear and apparel.


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Press Contact:

Lacy Pica
Converse
646.563.7830 / Lacy.Pica@converse.com                                                 

Sarah Bronilla
exposure
212.710.6387 / sarah.bronilla@exposure.net