Converse Kids Apparel and Accessories Collection Launches for Fall 2012

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Converse Kids Apparel and Accessories Collection Launches for Fall 2012

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June 19, 2012

Converse Kids Apparel and Accessories Collection Launches for Fall 2012

The New Kids Footwear Collection Will Include A Collaboration with Legendary Crayon Company Crayola.
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NORTH ANDOVER, Mass. (June 20, 2012) – Today, CONVERSE Inc. announces the launch of its first kids apparel and accessories collection, introducing a full line of apparel and accessories for boys and girls, infants, and pre-teens for the Fall 2012 back-to-school season. Also new this season, Converse has partnered with Crayola to create two Chuck Taylor All Star styles in exclusive Crayola colors. The Fall 2012 kids collections celebrate the pioneering spirit in the imaginative minds of children, encouraging kids of all ages to express themselves creatively from the beginning.

CONVERSE KIDS APPAREL AND ACCESSORIES COLLECTION
The Converse Kids Apparel Collection provides kid-friendly, yet fashion forward detailing by interpreting classic adult silhouettes into wearable no-fuss styles. The boy’s apparel collection features a bold color palette range while the girl’s collection focuses on pastel hues. Both collections include enhanced logo patches and shoelace zipper pull treatments providing functional ways to carry the Converse aesthetic seamlessly to the playground. The Converse Kids Accessories Collection ranges from three piece layette sets to insulated lunchboxes, tube duffels and varying sizes of rolling book bags. The back-to-school Fall 2012 collection will be available nationwide at select department stores beginning in June 2012. Suggested retail prices range from $17 to $125.

CONVERSE CRAYOLA CHUCK TAYLOR ALL STAR COLLECTION
Converse introduces its first collaboration with Crayola featuring the Chuck Taylor All Star Two Fold hi-top and Chuck Taylor All Star Double Tongue lo-top in fun Crayola colors such as “Outer Space”, “Scarlet” and “Robin’s Egg Blue”. Available for both boys and girls, each shoe in the collection features a two-toned double tongue, Crayon print serpentine on the heelstay and interchangeable laces. The Converse Crayola Chuck Taylor All Star collection will be available exclusively at Kids Foot Locker in July 2012. Suggested retail prices range from $32 to $47.

 

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Press Contact:

Lacy Pica                               
Converse      
646.563.7830 / lacy.pica@converse.com

Julia Ruttner   
HL Group
646.460.8907 / jruttner@hlgrp.com