Converse launches the 1970s Chuck Taylor All Star

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Converse launches the 1970s Chuck Taylor All Star

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February 13, 2013

Converse launches the 1970s Chuck Taylor All Star

The Converse First String Standards collection offers first original colors by Converse.
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On Friday, February 15, Converse debuts its First String Standards 1970s Chuck Taylor All Star collection. Borrowing subtle details of sneakers from the era when Converse was celebrated by iconic rock & rollers, basketball legends who have won championships and skateboarders that have ripped pools, the “70s Chuck” is re-crafted to the specifications of the Chuck Taylor All Star of the ‘70s.

The 1970s Chuck Taylor All Star collection features slight differences that, at first, may only be recognizable to collectors and astute fans; however, upon careful inspection the sneaker features slightly higher rubber foxing along the sole, added cushioning and a slightly more substantial toe box.  Additional vintage details include stitching on the sidewall, a vintage license plate on the heel and a super heavy-grade canvas upper.

The original classic black and white sneakers will be available globally on Friday, February 15. Other original colors by Converse in sunflower and crimson, will be available globally in April and additional colors will follow in July. The 1970s Chuck Taylor All Star will be available at Concepts Cambridge in Massachusetts, JUICE in Shanghai, Foot Patrol in London, and HAVEN in Canada for a suggested retail price of $70-$85. 

About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 77 company-owned retail locations in the U.S. 

Press Contacts:

Lacy Pica                                                                  

Converse                                                                  

646.563.7830  / Lacy.pica@converse.com

Kelly Ricci

HL Group

212.529.5533 / kricci@hlgrp.com