Converse Presents Its Fall 2012 Premium Collection

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Converse Presents Its Fall 2012 Premium Collection

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May 24, 2012

Converse Presents Its Fall 2012 Premium Collection

The Converse Premium Collection Introduces Innovative Detailing and the Converse by John Varvatos Weapon.
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NORTH ANDOVER, Mass. (June 20, 2012) – Today, Converse Inc. announces the debut of its Fall 2012 Premium Collection, featuring new textiles and treatments designed to provide warmth and style during the autumn months.

The Fall 2012 Jack Purcell Duck Canvas styles feature colors that represent modern updates to the classic Converse color palette, whereas the Washed Canvas assortment has a look and feel inspired by the outdoors, with references to hunting and fishing. This season also presents a journey into softened materials and detailing with the new Converse by John Varvatos Weapon. Additionally, Marimekko’s vibrant prints return this season taking the meaning of eye catching to a new level with a collection that showcases bold design for everyday life.

The Fall 2012 Converse Premium Collection is available nationwide and globally at specialty retailers, department stores and online at www.converse.com  beginning in June 2012.


JACK PURCELL

Jack Purcell Duck Canvas
The Jack Purcell Duck Canvas collection comes in four robust colors including blue, red, olive and ginger, all paying homage to the Jack Purcell’s original color palette. The collection is also a nod to vintage styles and consists of the same material that was used in the original Jack Purcell shoe. Suggested Retail Price: $60

Jack Purcell Washed Canvas
The Jack Purcell Washed Canvas collection features a beautifully weathered camouflage that references the traditional hunting and fishing print. The canvas is treated to create a soft upper while the visible stitching lends itself to the shoe’s overall easygoing appearance and texture. Suggested Retail Price: $70

CONVERSE BY JOHN VARVATOS

Converse by John Varvatos Weapon
Debuting in 1986, the Converse Weapon immediately became the “weapon of choice” on basketball courts and was worn by some of the most iconic basketball players throughout the 80’s and 90’s.The iconic silhouette will debut as part of the Fall 2012 Converse by John Varvatos collection with a slightly slimmer silhouette and super-soft leather uppers. Available in five color variations, the Converse by John Varvatos Weapon is the perfect mix of vintage sensibility and modern style. Suggested Retail Price: $170

Converse by John Varvatos Chuck Taylor All Star
A top zipper allows the Converse by John Varvatos Chuck Taylor All Star Zip shoe to be transformed from a high top to a low top instantly, while the Double Zip shoe returns in supple grey, black and tan suede. Additionally, a Studded Chuck Taylor All Star features subtle spikes up the back spine of the shoe and an updated, copper stud hardware that embodies an understated punk sensibility. Suggested Retail Price: $170

Converse by John Varvatos Star Player
The Converse by John Varvatos Star Player collection introduces brand new treatments that give the shoes an unprecedented worn finish. The polished leather is buttery soft and has a cream finish that allows the shoes to be pliable while still maintaining their durability. Suggested Retail Price: $140 - $170

Converse ♥ Marimekko

The Converse ♥ Marimekko collection has become known for capturing the Finnish design company’s most vivid and graphic prints and this season doesn’t disappoint - every print has a unique story told through a classic Converse silhouette. The Papajo print was created by designer Annika Rimala and was inspired by carvings found in Maya temples while the Kippis print designed by Maija Louekari was inspired by the idea of decorating a porcelain mug with drawings of crystal glasses to make it perfect for serving celebratory drinks. One of Marimekko’s most popular prints, Unikko, was originally designed in 1964 by Maija Isola as a protest to Marimekko founder Armi Ratia forbidding Marimekko designers from creating floral prints as she felt that flowers would always look more beautiful in nature. The Pirput Parput print was designed by Vuokko Eskolin-Nurmesniemi and gives a pop of color to the classic Chuck Taylor All Star silhouette. Suggested Retail Price: $90

PREMIUM COLLECTION

Premium Boot Collection
For Fall 2012, Converse adds more notable elements to the already classic Chuck Taylor All Star Bosey Boot styles. Inspired by a boot from the Converse archives, the shoe was born of utility, yet elevated to luxury with a wool lining, antique finished hardware and rawhide leather laces. Natural, understated colors give these styles a traditional outdoor look and the signature Converse leather patch keeps them original. Suggested Retail Price: $175

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 63 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

About Marimekko

Marimekko is a Finnish textile and clothing design company renowned for its original prints and colours. The company designs and manufactures high-quality interior decoration items ranging from furnishing fabrics to tableware as well as clothing, bags and other accessories. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in approximately 40 countries. In 2011, brand sales of Marimekko products worldwide amounted to approximately EUR 170 million and the company's net sales were EUR 77 million. The number of Marimekko stores totalled 90 at the year end. The key markets are North America, Northern Europe and the Asia-Pacific region. The Group employs around 430 people. The company’s share is quoted on NASDAQ OMX Helsinki Ltd. www.marimekko.com.

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For Samples or Images Contact: 

Keith Gulla
Converse
646.563.7318 / keith.gulla@converse.com

Lacy Pica
Converse
646.563.7830 / lacy.pica@converse.com

Julia Ruttner
HL Group
646.460.8907 / jruttner@hlgrp.com