Converse releases limited-edition Spring 2013 Chinese New Year collection

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Converse releases limited-edition Spring 2013 Chinese New Year collection

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January 24, 2013

Converse releases limited-edition Spring 2013 Chinese New Year collection

Paying homage to the Chinese zodiac Snake, these limited-edition sneakers offer blended premium leathers, crafted snakeskin patterns and unconventional details.
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Converse announces the Converse Spring 2013 Chinese New Year Collection featuring the Converse Cons Pro Leather Year of the Snake and Converse Chuck Taylor All Star Chinese New Year Collection. Paying homage to the Chinese zodiac Snake, these limited-edition sneakers offer blended premium leathers, crafted snakeskin patterns and unconventional details.  The Converse Spring 2013 Chinese New Year Collection will be available on January 24, 2013 at Converse retail stores and www.converse.com.  

Converse Cons Pro Leather Year of the Snake
The Converse Cons Pro Leather Year of the Snake sneaker is a carefully crafted take on the legendary silhouette utilizing a highly premium faux-python in a deep burgundy tone. This is balanced by lining the sneaker in ultra-soft sheepskin leather in tandem with Converse's iconic canvas. Suggested Retail Price: $120.00 

Converse Chuck Taylor All Star Chinese New Year Collection
Standing out of the traditional Chinese elements, this collection features abstract and modern patterns, in response to the oriental and traditional sense for the Chinese New Year season. Crafted snakeskin patterns are revealed under the blurring print on the uppers, with options of rock and roll black, seasonal Chinese red, and unique metallic colorings. Along with these features, each sneaker has additional details such as rivets, zippers, flocking and mixture of premium materials. Suggested Retail Price: $75.00 - $100.00

ABOUT CONVERSE
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 74 company-owned retail locations in the U.S.


Press Contacts:

Keith Gulla

Converse

646.563.7381 / keith.gulla@converse.com


Sara Horowitz

HL Group

212.529.5533 / shorowitz@hlgrp.com