Converse Unveils Next Three Artists. One Song Collaboration

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Converse Unveils Next Three Artists. One Song Collaboration

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March 27, 2012

Converse Unveils Next Three Artists. One Song Collaboration

Mark Foster, Kimbra and A-Track release original track & video for “Warrior” available for free download starting April 5, 2012
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NORTH ANDOVER, Mass (March 27, 2012) - Today CONVERSE Inc. announces that it has brought together three distinct and unique artists for the next Three Artists. One Song collaboration featuring Mark Foster of the break-out band Foster The People; rising star, Kimbra; and trendsetting DJ, A-Trak. “Warrior track and video will coincide with the launch of Converse’s footwear collection of seasonal colors available exclusively at Journeys locations nationwide this spring.  The music video and track will be made available to music fans via free download on Thursday, April 5, 2012 at www.journeys.com/pluginto.

“I had such a good time diving into the creative process working with two incredible artists to create a sound that is uniquely our own,” said Mark Foster of Foster The People. “This project has given me a new found appreciation for the power of collaboration which is something that Converse really understands.”

“Warrior” is a new genre-bending collaboration that weaves together Mark Foster, Kimbra and A-Trak’s individual musical styles to create 4 minutes of pop perfection.  Recorded at Converse Rubber Tracks studios in Brooklyn, NY and remotely while on tour, “Warrior” blends the best parts of each artist’s contributions and personalities for the latest Converse Three Artists. One Song collaboration.

“Converse is in its seventh Three Artists. One Song series, and with each new collaboration we’re continually blown away by how talented these artists are when they come together to express themselves,” said Joy Howard, Vice President of North America Brand Marketing of Converse. “Mark Foster, Kimbra, and A-Trak are making some of the most exciting music out there today and we’re thrilled that our partnership with Journeys could be the catalyst for bringing them together.”

Converse has a long and rich history of championing artistic creativity and supporting the worlds of music, sport, art and fashion. Hot off the heels of the Three Artists. One Song collaboration with Gorillaz, James Murphy and Andre 3000, other collaborations in this series have included pop duo MATT & KIM, rapper and producer Soulja Boy and singer-songwriter and multi-instrumentalist ANDREW W.K. among others. All of these artists have come together to create an original song made available to music fans globally for free.

This spring, a new Chuck Taylor All Star collection in seasonal fluorescent colors and prints will be available exclusively at Journeys locations nationwide and online at www.journeys.com.

About Mark Foster (Foster The People)
An upbeat band of friends from Los Angeles, Mark Foster and Foster the People released their debut album Torches in 2011, and their eponymous single, “Pumped Up Kicks” became the effortlessly cool soundtrack for an eternal summer. Their newest single “Helena Beat” followed showcasing the band’s edgier, synth-indulgent side. Additional fan-favorite songs include “Call It What You Want,” “Houdini,” “Don’t Stop (Color On The Walls) and “I Would Do Anything For You.” Foster The People received two GRAMMY nominations in 2012 for Best Alternative Album and Best Pop Duo/Group Performance.

About Kimbra
A platinum-selling artist in Australia, New Zealand native Kimbra is making waves around the globe with her debut album, VOWS. At twenty-one years of age, Kimbra already possesses the maturity and musical sophistication of the mavericks she is so often compared to. Voted “Artist To Watch in 2011” by Rolling Stone Australia, the US version of VOWS will debut in the states on May 22, 2012. Kimbra's collaboration with Gotye on his song “Somebody That I Used To Know” is an international #1 hit with over 118 million views on YouTube and is fast becoming an acclaimed single in the US.

About A-TRAK
A Montreal native, A-Trak, aka Alain Macklovitch, rides the line between hip-hop and electronic beats. Very few DJs can jump from club sets to high-profile festival performances. With his trendsetting new label, Fool’s Gold and his remixes for the likes of the Yeah Yeah Yeahs and Boys Noize, and the release of two critically acclaimed DJ mixes, Infinity +1 and Fabriclive 45, as well as the birth of Duck Sauce have become undeniable mainstays in DJ sets all over the world.

About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor All Star shoe, the Jack Purcell shoe and the One Star shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and kid’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 61 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

About Journeys
Journeys is a leader in the teen specialty retail scene, with more than 800 stores in all 50 states, Puerto Rico and Canada. Journeys uses fashion savvy and merchandising science to keep in step with the fast-paced footwear and accessories market for 13- to 22-year-old guys and girls. Journeys offers a wide variety of trendy, relevant brands that cater to teens that seek the hottest, new styles. The Journeys store is more than a retail environment; it's an extension of the teen lifestyle. From the plasma TVs playing exclusive content and the latest music videos, to our visual merchandising strategy and promotions, to our employees whose image and style reflect our customers’ lifestyle and attitude. In addition, Journeys reaches its customers through http://www.journeys.com, a mobile website, catalog, national advertising, strategic cross-promotions, social media and an annual music and action sports tour - the Journeys Backyard BBQ (www.journeysbbq.com). Journeys - An Attitude You Can Wear!

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Press Contact:

Keith Gulla
Converse
646-563-7318 / keith.gulla@converse.com

Melissa Garbayo
Converse
646-563-7455 / melissa.garbayo@converse.com

Sonia Aneja
Cornerstone
212-652-9323 / sonia@cornerstonepromotion.com

Allison Elbl
ID-PR
323-822-4851 / aelbl@id-pr.com