The Nike Air Max is reputed for leveraging vibrant colors to draw eyes to the iconic Max Air Bag. As often happens at Nike, a recent innovation has further opened up the possibilities of Air Max aesthetics. Introduced in running shoes, Engineered Mesh enables both tight and loose perforations to create more flexible, breathable uppers. Engineered Mesh also eliminates the need for stitched panels to hold the foot over the footbed. So instead of using color-blocked panels, the Air Max franchise can act as a blank canvas for Nike design to work its magic.
When looking for color inspiration, Nike turned to the bright clothing of the cariocas, the sand, water, exotic birds, mate carts and everything else visible at the world-renowned beaches of Brasil. The “Beaches of Rio” pack celebrates the vivid scenes along the beautiful Brasilian coast, where the very way of life is colorful.
The Nike Air Max “Beaches of Rio” pack will be available globally at select Nike Sportswear retailers this April.