In light of this summer’s global celebration of soccer, Hurley is encouraging national pride in and out of the water with the debut of the Phantom National Team boardshorts, supported by the “Fly The Flag” campaign.
The boardshort colors are aligned with the Brasil, France and U.S. national team kit jerseys, with a “home” and “away” variant for U.S. and Brasil. The kits are supplemented with coordinating tees and hats, allowing for soccer and surf fans alike to express national pride.
Hurley team riders from each region, such as Nat Young and Filipe Toledo, will “Fly The Flag,” and show support for their respective countries in the months leading up to the ASP WCT event in Rio de Janeiro.
“We try to bring innovation and inspiration to every athlete in the world,” said Hurley Creative Director Ryan Hurley. “Connecting the competitive passion for sport and country, through Phantom Innovation, is what this project is all about. I feel very fortunate to be a small part of such an inspirational moment for the world’s best.”
The Phantom Boardshort has set the industry standard with an unprecedented six consecutive SIMA Boardshort of the Year awards. The innovative, ultra lightweight Phantom short comes in Hurley’s signature Block Party silhouette with a 19” length, scalloped hem and 60-percent stretch Phantom material.
“Both sports require impeccable balance, quick bursts of energy and gifted footwork,” said Hurley VP of Innovation Bruce Moore. “With so many of our surfers playing soccer on the beach, and with both sports having such passionate fans behind them, we had a lot of fun showcasing our most technically advanced boardshorts in National Team colors.”
In line with Hurley’s commitment to innovation and sustainability platforms, all Phantom boardshorts are made from an average 12 recycled plastic water bottles; to-date, more than 50 million plastic water bottles have been repurposed into Hurley boardshorts.
The Phantom National Team boardshorts will be available globally at www.hurley.com and at select retailers on May 1.
Founded in 1999 with roots in Huntington Beach, Hurley is a surf lifestyle brand which designs, markets and distributes industry-leading apparel, footwear and accessories. Fueled by innovation, inclusion and empowerment of youth, Hurley is a wholly owned subsidiary of Nike Inc. with headquarters in Costa Mesa, CA and offices in Tokyo, Sydney, Barcelona and Bali.
Maria Boschetti , Hurley Director of Communications