Jacksonville Jaguars and Nike Unveil New Uniform Design for 2013

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Jacksonville Jaguars and Nike Unveil New Uniform Design for 2013

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April 23, 2013

Jacksonville Jaguars and Nike Unveil New Uniform Design for 2013

Highly innovative uniform design salutes military fan base.
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Today Nike and the Jacksonville Jaguars unveiled the team’s new NFL Nike Elite 51 Uniform design for the 2013 NFL season. The uniform is a head-to-toe integrated system of dress with an aggressive, modern design that honors the team’s military fan base and positions the team for the future.

The design renaissance, developed by the Jacksonville Jaguars, the NFL and Nike, centers around the concept of the American dream and realizing success through hard work, ingenuity and leadership – ideals that Jaguars Owner Shahid Khan is working to instill throughout the entire organization. Like Nike co-founder Bill Bowerman, Khan embodies a pioneering innovative spirit while staying true to his humble beginnings. Nike always starts by listening to the voice of the athlete, as did Khan and the Jaguars organization through their design approach in partnership with the NFL. 

The new black uniform features teal and gold accents, making a bold statement from top to bottom. Black represents the true characteristics of a jaguar – a feared predator who hunts with stealth precision. Jaguar claw marks across the shoulders, around the neckline and within the stripe pattern on the pant are placed in an aggressive forward-facing position.

The Jaguars proudly salute their hard-working military fan base with a patch placed on the front of the jersey directly over the heart. The patch features a forward-facing Jaguar head as well as the new JAGS wordmark.

"These uniforms balance our tradition with the future,” said Jaguars Owner Shahid Khan. “The military-style badge on the front of the jersey speaks directly to the strong relationship we have with our hometown of Jacksonville. These new uniforms leave no doubt about our brand essence of being proud, bold and committed. I believe our new look will energize and inspire both our players and fans. It’s clearly a new era for the Jacksonville Jaguars."

The new helmet features a unique fade from gold to a matte black finish in the front – another symbolic forward-facing characteristic of the uniform. The team’s logo, a bold Jaguar head, provides a strong anchor for the jersey, pant, helmet and glove.

“Our new all-black uniforms are sharp, fast and aggressive,” said Jaguars linebacker Paul Posluszny. “When you put on your uniform, your entire mentality changes. You’re representing your family, your team and your fans. Putting on the uniform makes you want to give it everything you have on Sunday.”

THE NIKE ELITE 51 UNIFORM – AN INTEGRATED SYSTEM OF DRESS

Designed and engineered from the inside out, the NFL Nike Elite 51 uniform focuses on creating a system where the baselayer, padding, jersey and pant work in concert. Lightweight padding is also integrated directly into the crucial “hit zones” in the baselayer. New innovations include integrated Flywire technology in the neckline to reduce weight and provide lockdown fit over pads, increased sleeve articulation for better range of motion, and all-over four-way stretch fabrication to provide a streamlined shrink-wrap fit. 

“Our goal is to help build better athletes by providing them with state-of-the-art innovation combined with a deep knowledge and understanding of the team,” said Todd Van Horne, Nike’s VP and Creative Director for Football. “The Jaguars NFL Nike Elite 51 uniform delivers everything an athlete needs and nothing he doesn’t while pushing the limits on creativity and design. This new design truly embodies what it means to be a Jacksonville Jaguar.”

Nike NFL players Posluszny and Tyson Alualu were on hand with Jaguars Owner Shahid Khan and Nike Football VP and Creative Director Todd Van Horne to unveil the redesign. Also modeling the new uniforms were Eugene Monroe, Uche Nwaneri, Cecil Shorts and Josh Scobee. Top members of the military attended the event to accept a special version of the new black jersey with “STAND UNITED” printed on the back.

As the official uniform supplier of the NFL, Nike provides all on-field, baselayer, sideline and practice wear for the league’s 32 teams. The Jaguars new fan jerseys are scheduled to go on sale April 25 at nike.com, NFLShop.com and Jaguars.com, and at broader retail locations including Nike stores beginning April 26. 

NIKE ELITE 51 UNIFORM FEATURES

  • LIGHTER –The Nike jersey and pant, wet or dry are lighter than previous versions.
  • FLYWIRE TECHNOLOGY — Eliminates layers, reduces weight and provides lockdown fit to keep the jersey in place.
  • ZONED MESH VENTILATION – Provides cooling zones for optimal thermoregulation.
  • ZONED STRENGTH — High tenacity stretch material for lightweight lockdown strength.
  • CUT FOR MOBILITY – Four-way stretch, hydrophobic materials enable range of motion wet or dry.
  • STRETCH TWILL NUMBERS – Four-way stretch even on numbering system.
  • BASELAYER DEFLEX PADDING – Nike Pro Combat Hyperstrong baselayer with integrated, lightweight Deflex padding offering customizable flexible protection.
  • DEFLEX PADDING Lightweight, flexible impact protection integrated into top “hit zone” areas.
  • ALUMINUM D-RING BELT — Aircraft-grade aluminum D-ring belt reduces weight.
  • NIKE VAPOR GAME SOCK – A highly innovative sock designed specifically for football. The knee-high design combines compression, Nike Pro DeFlex-inspired cushioning, mesh venting and structure precisely where needed.

The uniform also features the Nike Vapor Jet 2.0 Glove, a lightweight, breathable and articulated fit combined with innovative Magnigrip material on the palms and between the fingers for a tacky grip suitable for all weather conditions. The new team logo is featured prominently on the palm when athletes interlock both hands.

The Nike Alpha Pro Cleat is designed for explosive speed with an adaptive Nike Flywire support structure that creates an anatomical fit resulting in more stability while locking the foot in place. 

Download full broadcast-quality b-roll and athlete interviews videos.