Nike celebrates national pride of Kuba, Lewandowski and Szczesny

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Nike celebrates national pride of Kuba, Lewandowski and Szczesny

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June 05, 2012

Nike celebrates national pride of Kuba, Lewandowski and Szczesny

Giant outdoor portraits feature three of Poland’s best footballers as part of "My Time Is Now" campaign.
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Jakub Błaszczykowski and Wojciech Szczesny were photographed on the rooftop of the Zlote Tarasy mall in Warsaw where the Nike Football Stadium - an interactive brand experience space -  is located. Each of the player's giant portraits are featured on one of Warsaw’s tallest buildings, the Orco Tower. Images of Jakub Błaszczykowski, the Polish captain, Robert Lewandowski and Wojciech Szczesny stand more than 100 meters tall and can be seen from many vantage points all over the city.

The My Time Is Now portraits are intended to bring the Polish players and their fans closer together than ever before in an inspirational and eye-catching format. The players are shown wearing their national team kits, illustrating the pride they have in representing their country.   

About My Time is Now

My Time is Now” is a broad Nike Football brand campaign that features extensive digital and integrated experiences to immerse consumers in athlete insights about their hunger to succeed and inspire young athletes to be better footballers. To date, the “My Time is Now” film has more than 17 million You Tube views and is Nike’s fastest growing film of all time on the video sharing site. Igniting engagement through a series of “hidden tunnels” viewers can experience content in a unique interactive way from Pep Guardiola’s tour of FC Barcelona’s famed academy, to a sharp hairdo of their football icons at Nike Barbershop.