Nike and Champs launch first-ever football retail destination

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September 09, 2012

Nike and Champs launch first-ever football retail destination

Nike Yardline at Champs Sports opens first-ever retail experience designed to serve football athletes from pee-wee to pro.
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Today Nike (NYSE:NKE) and Champs Sports celebrated the opening of its first-ever Nike football retail experience designed to serve football athletes from pee-wee to pro.

As a pinnacle football retail destination, Nike Yardline at Champs Sports is the first ever mall-based partnership offering a complete football experience that will serve athletes who not only play the game, but also live the football life. The store, located in Willowbrook Mall in Wayne, NJ, will provide consumers with special access to signature Nike football products, athletes, teams and experiences while connecting the local and national football community both in store and online. 

The Nike Yardline at Champs Sports store is the premiere football destination for football athletes who live and love the game. As the epicenter of football across all levels, this location will bring communities together, serving football athletes 365 days a year by providing access to unique products, training and game expertise, and professional athletes.

This retail experience is the first of its kind to be opened by Champs Sports stores in the United States with plans to expand and evolve these locations in the future. The partnership features a store-within-a-store concept housing the latest Nike Football product. The grand opening event happening on Saturday, September 8th, will showcase new NFL Nike “Limited” Jerseys, 32 team “Knows” tees, and limited player edition product such as the latest Nike TR1 colorways including Jerry Rice, Tim Tebow and Calvin Johnson among other unique assortments.

As a digital extension of the store, consumers may access www.champssports.com/yardline for the latest news on product launches and events.

GRAND OPENING EVENT DETAILS:

The grand opening event at Willowbrook Mall begins at 11:00am this Saturday, September 8th featuring several NY Giants athletes including Hakeem Nicks and others.