BEAVERTON, Ore. (December 10, 2009) – NIKE, Inc. (NYSE: NKE) today unveiled the next generation of its Total90 Laser boot - the Total90 Laser III - featuring a newly configured ‘Shot Shield’ strike zone (patent pending) designed for more power and accuracy. Purchasing the boots opens access to Nike Soccer+, a digital coaching program (available via web, mobile internet or iPhone application) to help players improve their skills with access, insights and instruction from top players and coaches.
Every pair of Total90 Laser III boots comes with a unique user-code that allows online access to Nike Soccer+ featuring accuracy training drills and expert tutorial provided by the coaching team at Italian giants Juventus FC. The Nike Soccer+ digital experience also features a detailed ‘signature move’ coaching session from Fernando Torres of Liverpool FC.
“I worked closely with the Nike design team on the Total90 Laser III, and it definitely provides another dimension to my game and a greater feel for more accuracy, power and swerve,” says Fernando Torres. “What I like about the Nike Soccer+ system is that now every player can improve their skills with tips from myself and insights from top coaches on the pitch or on the go.”
“We are creating the best performance boots available today,” comments Nike Soccer GM Bert Hoyt. “But more than that, combining this technology with the Nike Soccer+ digital coaching program means you are not just buying a boot, you are buying a total game improvement package.”
During development of the aggressively styled electric green, red and black Total90 Laser III, Nike designers broke down the biomechanics of striking the ball into specific elements to help them gain even deeper understanding of the boot to ball relationship. Particular attention has been paid to the instep area and how players connect and put swerve on the ball.
The result is a newly created Shot Shield designed for a cleaner strike on the ball for increased power, ball swerve and accuracy.
Greater Precision at High Velocity:
Modular Instep –five pods on the boot create a uniform contact point that creates a smoother surface for even pressure distribution. The pods are configured as five separate units that operate as one to remain flexible and fluid when interacting with the foot.
Advanced shape-correcting memory foam – provides a smooth and more consistent surface to enhance accuracy when shooting. This unique foam adapts to the demands of the individual player.
Increased Friction, More Swerve:
Engineered Fins – raised TPU fins on the medial side of the boot deliver increased friction on ball contact to ensure more swerve when you need it most. Each fin is strategically angled and sized to enhance control over ball trajectory, but fold on contact with the ball to accommodate great touch and feel.
The Total90 Laser III is available in premium-grade Teijin synthetic leather, or premium leather for overall fit, comfort and performance.
The Total90 Laser III design team also repositioned the eyestay to a more asymmetrical position to allow a cleaner strike surface and easier fit and adjustment of the boot. Stability and comfort is enhanced with reinforcements to the external heel counter and outsole.
Nike Soccer+ digital coaching program can be accessed at www.nikesoccer.com. The Nike Soccer+ accuracy training package follows on from a control package launched in October 2009, and will be followed in 2010 by a speed coaching program related to the Nike Mercurial boot.
The Total90 Laser III boot is available at nikestore.com December 12th, globally at retailers from January 7th 2010 and retails for $200.00.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com.