Elite diver Paola Espinosa was the first to test the flexibility of her footprint at the Nike Free Store, an original concept presented at the International Contemporary Art Fair in Mexico (MACO), designed to demonstrate the flexibility and natural motion of Nike Free footwear. Nike and architect Fernando Ortiz Monasterio, director of the Vertical Green architecture studio, created the Nike Free Store — an interactive, sculptural space — to celebrate the launch of three new Nike Free shoes in Mexico this week: Nike Free 5.0+, Nike Free 4.0 and Nike Free 3.0.
Espinosa participated in a special demonstration of Nike’s new product presentation concept last week. The interactive architectural sculpture weighs 13.2 tons and is 26 feet tall. Close to 180 Kinect controlling Servo motors challenge consumers to move the sculpture and to move along with it.
Nike Free footwear allows the foot to move and flex in a more natural way. When feet can bend, stretch and move with natural motion, the “technology” we were born with works as it was intended. This idea led to the creation of Nike Free footwear almost 10 years ago, and continues to inform enhancements in the design.
The Nike Free concept has undergone years of study, testing and design, resulting in footwear that delivers the benefits of natural motion while protecting the foot. The new Nike Free shoes retain the flexibility of the Nike Free articulated outsole, and introduce three original upper designs for enhanced natural motion:
- Nike Free 5.0+: Dynamic Nike Flywire technology provides secure support
without added weight.
- Nike Free 4.0: Utilizes no-sew overlays and a tongue-wrap fit for stitch-free comfort.
- Nike Free 3.0: Nike engineered mesh improves fit and breathability with looser patterns where ventilation and stretching are required, and tighter patterns where support is key.