Nike+ interactive video helps viewers make it count

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Nike+ interactive video helps viewers make it count

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January 28, 2013

Nike+ interactive video helps viewers make it count

Video delivers motivation and inspiration for achieving fitness goals in 2013.
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Whether it’s boosting NikeFuel points or tackling a marathon for the first time, fitness goals for 2013 are more achievable than ever thanks to a new interactive video from Nike+. An extension of the brand's #makeitcount campaign, the video highlights both ordinary and extraordinary achievements of athletes around the world as they pledge to join together and achieve their goals in the new year. "Hotspot" technology allows viewers to click in to tags throughout the video, share their goals on Facebook or Twitter, join the community and even buy the soundtrack – all within the video experience.