Favorite photos from Instagram now can inform Nike Air Max designs through a new dynamic platform with Nike PHOTOiD.
Nike PHOTOiD enables you to take the captured moments of life and commemorate them on your feet. Using a smart phone, tablet or desktop, an image can go from the digital to physical form in four easy steps.
Once a photo is selected, Nike PHOTOiD applies colors from the image to your favorite Air Max shoe — the Nike Air Max 1 iD, Nike Air Max 90 iD or Nike Air Max 95 iD — based on the available NIKEiD color palette for each shoe. The Nike PHOTOiD design can be shared through Facebook, Twitter, Tumblr, Pinterest, Google+ and back to Instagram, or purchased to arrive within four weeks.
As one of Nike’s most celebrated and frequently reinterpreted designs, the Nike Air Max has long been a symbol of self-expression. Adapted from sport by a community of enthusiasts whose love for the shoe brought it to the street, the Nike Air Max is appreciated for its classic design and bold colored panels. Nike PHOTOiD launches with the Nike Air Max to offer the community a new way to make a sport icon personal and expressive. Nike PHOTOiD provides a new, powerful tool to inspire creativity with the Nike Air Max and further connect the digital and physical worlds.
Nike PHOTOiD is available in the U.K., U.S., France, Germany, Spain, Italy, Japan and China starting April 17.