Nike China Football Super League Team Kits feature heritage-rich designs

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Nike China Football Super League Team Kits feature heritage-rich designs

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February 20, 2013

Nike China Football Super League Team Kits feature heritage-rich designs

Kits combine Nike’s latest apparel innovations and club traditions.
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Nike’s new uniforms for all 16 teams of the China Football Super League (CSL) feature designs that speak to each club’s heritage and traditions, and utilize Nike’s latest apparel innovations. In addition the kits for the 2013 season are made with recycled polyester spun from recycled plastic bottles, a sustainable innovation that Nike first introduced in 2010.

The recycled fabric features Nike Dri-FIT technology and incorporates laser-cut ventilation holes, both of which promote cooling to help regulate the players’ temperature. In addition to the performance-driven technical design, each kit carries subtle cues tied to the team’s heritage, values, pride and the tradition of their respective home cities.

Zhu Qilin, General Manager of CSL Co.,Ltd., stated: “The CSL has never ceased its drive to better players’ performance. To this end, performance-driven and environmentally-friendly team kits with the latest innovations are essential to ensuring our players perform their best. Nike, as the world's No.1 sportswear company, has made a substantial contribution to the CSL with its design, solution and service for the athlete.”

The new uniforms for Guangzhou Evergrande, Beijing Guo’an and Shanghai Shenhua teams are of particular significance from a design and innovation point of view.  

Guangzhou Evergrande F.C.: Guangzhou Evergrande’s new home kit is designed in the traditional red of previous years, but for 2013 introduces a gradient color scheme in which the red gradually become darker as it nears the shirt’s hem. The kit’s classic round collar and sleeves in gold celebrate the club’s defending champion status. Additionally, the “Guangzhou Team” characters on the back of the collar are a tribute to the passionate fans who are so closely connected to the club.


Beijing Guo’an F.C.: Beijing Guo’an’s home kit continues its association with the team’s classic green uniforms of previous seasons. The design features a mosaic of Canyon Green and Lucky Green for a unique visual impact. The “YU” character on the back of the collar is inspired by the palace guards and Chinese seal, an important reflection of the city. The palace guards served during the most illustrious period in the history of ancient China’s imperial forces, and this Beijing-inspired design instills pride in the players and the fans.


Shanghai Shenhua F.C.: The design for Shanghai Shenhua’s home kit comprises dark blue and sky blue horizontal stripes for a striking contrast, enhanced by vivid red detail at the collar, sleeves and hem of the jersey. “Shenhua Team”,printed at the back of the collar reflects the never-give-up, fearless attitude of this Chinese football powerhouse.


Nike Pro Combat base-layers complement the performance uniforms as part of the club collections. 

Each club will also offer an off-pitch collection that fans and players alike can enjoy to show their club pride.

N98 Jacket: The Nike N98 jacket was created in 1998, first appearing on the Brazilian football team. It was inspired by football culture and helps unify the appearance of each team. A bearer of rich football tradition and stylish design, this classic apparel has always been indispensable attire for footballers. Each CSL team has its respective crest emblazoned on the front of their N98, underscoring the pride and honor of the athletes.


GS Polo: The Nike GS Polo’s design is strikingly simple and focuses solely on quality. It is made of the highest-quality pique fabric for a buttery hand feel, with all the details aimed to enhance athletes’ experience wearing the polo. Each CSL team has its own unique GS Polo, which accords with their team’s theme color, underscoring the pride and honor that is carried by the athletes of each club.


耐克发布16支中超球队2013赛季主场新球衣

面料采用回收聚酯纤维, 由13个塑料瓶降解原料制成

系统化着装: 短袖球衣搭配Nike Pro Combat紧身运动内衣,更保暖、轻便

 

中超2013新赛季蓄势待发,耐克公司于2月21日正式发布中超联赛全部16支球队2013赛季主场新款球衣。新球衣沿袭耐克科技创新一贯理念,应用环保材质仍然是创新亮点。新球衣采用回收聚酯纤维面料,由塑料瓶降解原料制成;以往的单面针织改进为更先进的双面针织技术,令球衣更加强韧;短袖球衣剪裁更加贴身,让球员在比赛激烈的身体对抗中更加灵活;传统的长袖球衣被Nike Pro Combat紧身运动内衣搭配短袖球衣取代,既轻便又保暖,避免寒冷天气对球员动作的影响。新球衣设计灵感汲取了代表城市底蕴和球队文化的经典元素,激发球员和球迷城市荣耀感。耐克还特别为本赛季“升班马”上海上港队和武汉卓尔队推出全新球衣,让这两支上赛季驰骋中甲的球队以崭新形象迎接中超挑战。

耐克大中华区足球品类总经理慶旭浩说:“这个新赛季,大家将在中超赛场上看到装备焕然一新的16支球队,不但面料和款型更加环保、美观,运动功能性也明显提升。我希望耐克的创新科技能够帮助中超球员取得更好成绩。”

中超联赛有限公司总经理朱琪林表示:“中超一直朝着世界顶级足球联赛努力,在联赛运行、球员水平逐步提升的同时,球员装备的科技含量也在不断提升。耐克作为全球最大的体育公司,其世界领先的创新科技和先进比赛装备对中超发展贡献巨大。”

 

面料采用回收聚酯纤维, 13个塑料瓶降解原料制成

新球衣采用回收聚酯纤维面料,每套球衣最多由13个塑料瓶降解原料制成,这种面料不但环保,而且轻质,减轻了球衣重量,也不会影响球衣性能。新球衣改之前的单面针织为更先进的双面针织技术,令面料更加强韧,能够在激烈拼抢中为球员提供足够保护和支撑。过去球衣上的队徽使用刺绣工艺,今年新球衣队徽首次采用透气更好的热转印科技,消除了刺绣队徽内侧与皮肤不必要的摩擦。此外,应用于球衣的耐克Dri-FIT技术将汗水通过高科技面料迅速排出体外,辅之以激光切割透气孔提升局部透气性,帮助球员在比赛中随时保持干燥并调节体温。

 

系统化着装: 短袖球衣搭配Nike Pro Combat紧身运动内衣,更保暖轻便

国际赛场上系统化着装成为趋势,很多顶级球队如曼联、巴萨都已经逐步摒弃长袖球衣。 紧跟这一潮流,耐克本赛季特别为中超球员提供了与主客场球衣相同配色的Nike Pro Combat紧身运动内衣,与贴身剪裁的短袖球衣搭配穿着,不但更加轻便灵活,还兼顾保暖、排汗,为球员提供多功能的支撑与保护,让中超赛场更添了几分“国际范儿”。广州恒大队郜林表示:“短袖球衣搭配长袖Nike Pro Combat紧身运动内衣的系统化着装,充分发挥了两者功能,让球员更加灵活,把防守干扰减到最低,希望在新赛季用更多胜利印证这一点。”

 

城市底蕴与球队文化交相辉映,激发球员自豪感

王者气质的广州恒大:主场球衣仍沿用红色的主色调,球衣采用颜色渐变设计,红色由上至下逐渐变深,新颖时尚。经典的圆形衣领和袖口均为金色,彰显中超卫冕冠军的王者气质。位于后领内侧中心的“广州队”字样,增强了多年来支持广州足球球迷的归属感。

京韵十足的北京国安:主场球衣延续了经典的绿色,采用由峡谷绿和幸运绿拼接而成撞色设计,提升了整款球衣的视觉冲击力,显得活力十足。位于后领内侧中心的“御”字,设计灵感来自御林军和中国印,这一京韵十足的设计细节激励着国安将士为第一拼搏到底。北京国安队邵佳一说:“这个‘御’字设计有北京特色,我很喜欢,非常期待在即将开始的新赛季中为北京国安捍卫这份荣誉。”

个性狂放的上海申花:主场球衣采用由藏蓝色和天蓝色相间的横向条衫设计,个性十足。衣领、袖口和球衣下摆处均使用了醒目的红色。蓝红两色的巧妙搭配,与申花队徽的颜色一致,具有强烈的视觉冲击力。位于后领内侧中心的“申花队”字样,彰显着这支老牌劲旅坚持狂放风格的个性。

 2013赛季中超新款球衣已在nikestore.com.cn 和耐克指定零售店铺发售。与球衣同时推出的还有新款中超各队GS Polo衫, 加上今年初推出的中超N98运动夹克,可以让中超球员和球迷们在场内和场外全方位尽情享受充满激情的足球运动魅力。

N98运动夹克:设计灵感来自耐克1998年为巴西国家队设计的队服,一经推出马上风靡全球,并被奉为经典,成为球员以及球迷不可或缺的场外装备。中超2013赛季各俱乐部都将有本队的N98运动夹克,采用与球衣相同的配色设计。

GS Polo衫: 是一款供赛场外穿着的运动休闲短袖带领上衣,同样采用与球衣相同的配色设计,胸前的队徽可令穿着它的球迷倍感球队荣耀。它选用高品质的pique面料,手感更加柔滑,很多球员喜欢在比赛之余穿着它享受休闲时光。