The Converse Rubber Tracks Experience Heads To Canada For POP Montreal 2012

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The Converse Rubber Tracks Experience Heads To Canada For POP Montreal 2012

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September 11, 2012

The Converse Rubber Tracks Experience Heads To Canada For POP Montreal 2012

Converse presents a pop-up Converse Rubber Tracks Studio and special music showcases in Montreal, Canada from September 17 - 22.
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NORTH ANDOVER, Mass. (September 11, 2012) – Today, CONVERSE Inc. announced it will bring the Converse Rubber Tracks experience, from Brooklyn, NY to Montreal from September 17-22 during the POP Montreal International Music Festival. For four days, Converse will provide local Canadian artists the opportunity to record at its “Converse Rubber Tracks in Montreal” pop-up studio at no cost and also host several music and skate events as part of “City Carnage: Montreal”, a four-day free event celebrating music and skateboarding.

“We’re extremely excited to bring Converse Rubber Tracks to POP Montreal,” said Jed Lewis, Converse Music Marketing Director. “Converse Rubber Tracks is a way for us to say thank you to Canadian musicians who have helped us become the brand we are today and to rally behind Montreal’s incredible music scene.”

Since the studio opened in Brooklyn in July 2011, Converse Rubber Tracks has provided emerging artists the opportunity to record in a state-of-the art studio at no cost.  Converse created the studio as a means to support and facilitate an artist’s self-expression. Musicians are offered the opportunity to register online, and if selected, record at Converse Rubber Tracks and in the end retain all the rights to their music.

Converse Rubber Tracks in MONTREAL
For this year’s POP Montreal, Converse invited Montreal-based artists to apply for an opportunity to record at “Converse Rubber Tracks in Montreal” located at Montreal’s own Treatment Room Studios. The winning artists selected to record at Converse Rubber Tracks in Montreal are Krystale, Silk Screaming, Couples and UBT. The musicians will reserve one of four days to record original music alongside experienced engineers at no cost. At the end of the recording process, the artists will retain all rights to their work. The studio will also be a destination for exclusive performances and band interviews that will be posted on the Converse Facebook page. 

City Carnage: MONTREAL
On September 19-21, Converse “City Carnage: Montreal” takes over Mission Santa Cruz as part of POP Montreal for three nights of free music showcases, highlighting emerging artists, as well as artists who have already recorded at Converse Rubber Tracks in Brooklyn, NY. The official POP Montreal showcases will feature artists such as Dam-Funk, Mr. MFN Exquire, Hot Snakes, Metz, Austra, Doldrums as well as Converse Rubber Tracks recording artists Dinosaur Bones. On September 22, Converse will partner with skateboarding retailer EMPIRE to host a free, all ages skate day party at Fresh Paint. Set to appear and skate are Converse Skateboarding Ambassadors Mike Anderson, Julian Davidson and Nick Trapasso.

About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 67 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

About Converse Rubber Tracks
Converse Rubber Tracks is a state-of-the-art recording studio that is located in the Williamsburg neighborhood in Brooklyn, NY. The 5,200 square-foot, full-service recording space aims to support emerging artists by providing them access to a top-level recording studio at no cost. Artists and bands of all genres and ages from around the world are encouraged to apply and, upon acceptance, may reserve time in the studio to work alongside a team of experienced engineers. Fully equipped with the best instruments and equipment supplied by Converse Rubber Tracks partner Guitar Center, artists will spend time creating their work and in the end retain all the rights to their music. Through Converse Rubber Tracks, Converse is giving back to the creative community that has embraced the brand throughout its over 100 year history. Converse Rubber Tracks provides a platform for artists to unleash their creative spirit that will change the world.

About POP Montreal
The 2012 POP Montreal International Music Festival takes place September 19 – 23, 2012. POP Montreal International Music Festival is an annual not-for-profit curated cultural event that champions independence in the arts by presenting emerging and celebrated artistic talents from around the world. Launched by friends and colleagues in 2002 from the collective impulse to create a meaningful and vibrant cultural festival, POP Montreal is now entering its tenth year as a permanent fixture on the Montreal festival map and the international music circuit. Each year, the five-day festival presents more than 600 artists to audiences of over 50 000. Delivering a bold cross-section of art forms and events, the festival includes symposium discussions, artisan and visual art exhibitions, fashion shows, film screenings, and, of course, a few all-night parties. For musicians and artists, fans, curators, critics, record labels and industry, POP Montreal is the North American festival that provides a dynamic introduction to the next generation of musical talent and independent art forms. For more information on POP Montreal International Music Festival visit popmontreal.com

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** To download this press release in French or English click links to the left **


Press Contact:
Keith Gulla
Converse
646-563-7318 / keith.gulla@converse.com

Allison Elbl
IDPR
323-822-4851 / aelbl@id-pr.com

Micki Benedetti
Converse Canada
905 466-2575 / micki@benedetti.ca