The Converse Rubber Tracks Experience Heads To Toronto For NXNE 2012

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The Converse Rubber Tracks Experience Heads To Toronto For NXNE 2012

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May 23, 2012

The Converse Rubber Tracks Experience Heads To Toronto For NXNE 2012

Converse will host a pop-up Converse Rubber Tracks studio and special music showcases during the North by Northeast (NXNE) music festival in Toronto, Canada from June 12-16.
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NORTH ANDOVER, Mass. (May 24, 2012) – Today, CONVERSE Inc. announced it will bring the Converse Rubber Tracks experience, based in Brooklyn, NY to Toronto, Canada from June 12-16 during North by Northeast (NXNE), Canada’s most anticipated summer music event. For the first time outside of the U.S., Converse will provide local Canadian artists the opportunity to record at its “Converse Rubber Tracks in Toronto” pop-up studio at no cost and also present several music and skate events as part of “City Carnage: Toronto”, a three-day free event celebrating music and skateboarding.

“We’re extremely excited to bring Converse Rubber Tracks’ unique studio experience to Canada for the first time,” said Geoff Cottrill, Converse Chief Marketing Officer. “One of our goals as a brand is to give back and help inspire a new generation of musicians. Converse Rubber Tracks in Toronto is a way for us to say thank you to Canadian musicians who have helped us become the brand we are today and to rally behind NXNE’s incredible music scene.”

Since the studio opened in Brooklyn in July 2011, Converse Rubber Tracks has provided emerging musicians the opportunity to record in a state-of-the art studio at no cost.  Converse created the studio as a means to support and facilitate an artist’s self-expression. Musicians are offered the opportunity to register online, and if selected, record at Converse Rubber Tracks and in the end retain all the rights to their music. Musicians are invited to visit www.converse.com/rubbertracks for more information about Converse Rubber Tracks studio and instructions on the registration process to apply for either Toronto, Canada or Brooklyn, NY.

Converse Rubber Tracks in Toronto

For this year’s NXNE, Converse invites Toronto-based musicians to apply for an opportunity to record at “Converse Rubber Tracks in Toronto” located at Toronto’s own Mushroom Studios. If accepted, musicians of all ages and genres will be able to reserve one of five days (June 12-16) with Converse Rubber Tracks at Mushroom Studios to record original music alongside experienced engineers at no cost. At the end of the recording process, the artists will retain all rights to their work. The studio will also be a destination for exclusive performances and band interviews that will be posted on the Converse Facebook page. For further information on the registration process to apply for studio time, visit www.converse.com/rubbertracks

City Carnage: Toronto

On June 14-16, Converse “City Carnage: Toronto” takes over The Wrongbar as part of NXNE for three nights of music showcases, highlighting emerging artists, as well as artists who have already recorded at Converse Rubber Tracks in Brooklyn, NY. The official NXNE festival showcases will feature artists such as Purity Ring, Killer Mike, Rival Schools, The Men, as well as Converse Rubber Tracks recording artists First You Get The Sugar. On June 16, Converse will co-partner to host a free, all ages skate day party at The Bait Shop. Set to appear and skate are Converse Skateboarding Ambassadors Nick Trapasso, Kenny Anderson and Tom Remillard.

About Converse Rubber Tracks
Converse Rubber Tracks is a state-of-the-art recording studio that is located in the Williamsburg neighborhood in Brooklyn, NY. The 5,200 square-foot, full-service recording space aims to support emerging artists by providing them access to a top-level recording studio at no cost. Artists and bands of all genres and ages from around the world are encouraged to apply and, upon acceptance, may reserve time in the studio to work alongside a team of experienced engineers. Fully equipped with the best instruments and equipment supplied by Converse Rubber Tracks partner Guitar Center, artists will spend time creating their work and in the end retain all the rights to their music. Through Converse Rubber Tracks, Converse is giving back to the creative community that has embraced the brand throughout its over 100 year history. Converse Rubber Tracks provides a platform for artists to unleash their creative spirit that will change the world.

About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 63 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

About NXNE
Now in its 18th year, North by Northeast Festivals and Conference (NXNE) has become the Canadian festival destination for emerging artists and major-label headliners, for music filmmakers, and for digital interactive innovators bridging the gap between technology and the arts. Seen as the most anticipated summer music event in Canada, NXNE Music, NXNE Film, and NXNE Interactive are an essential gathering for artists, industry, and fans.

 

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Press Contact:

Keith Gulla
Converse
646-563-7318 / keith.gulla@converse.com

Allison Elbl
IDPR
323-822-4851 / aelbl@id-pr.com


Micki Benedetti
Converse Canada
905 466-2575 / micki@benedetti.ca