Nike Debuts “Winning in a Winter Wonderland” TV Spot

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Nike Debuts “Winning in a Winter Wonderland” TV Spot

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December 06, 2013

Nike Debuts “Winning in a Winter Wonderland” TV Spot

No matter the weather, no matter the season, Nike Hyperwarm Performance Baselayer options arm athletes to battle the elements.
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Nike shows how some of the world’s best athletes brave the elements to perform at the highest level in its new short film, "Winning in a Winter Wonderland." Set to a whimsical rendition of the classic holiday tune Walking in a Winter Wonderland, the film features professional baseball player Robinson Cano, professional football player Justin Tuck, skier Julia Mancuso, snowboarder Scotty Lago, soccer stars Alex Morgan and Sydney Leroux, along with a cameo appearance from Ohio State football coach Urban Meyer, in a series of training and game-action play. 

Nike Hyperwarm Performance Baselayer options help each athlete turn winter weather into a performance and training wonderland. Collectively, these athletes celebrate the glory of victory over adverse conditions as they all happily sing along while the elements of winter are removed from the core challenges of their respective sports. 

From the diamond to the gridiron, the slopes to the pitch, Nike Hyperwarm Performance Baselayer options are designed to keep the body warm without restricting movement. Key benefits include Dri-FIT Max fabric to wick sweat and keep the body dry, a streamlined fit for full range of motion and mesh panels for enhanced ventilation. 

Nike’s “Winning in a Winter Wonderland” Lyrics:

I take a swing, when it’s freezing.

Through snow or rain and we’re not quitting.

I launch into flight at the speed of light

Smashing in a winter wonderland.

In this weather we build a winning program.

It’s the only way to make it in this town.

When asked if he is cold, he says, “No ma’am.

That’s why it’s so hard to slow me down.”

Burning bright is my fire. We just keep pushing higher.

So get out and play. I got you. No way.

Winning, winning in a Winter Wonderland. 

Nike’s "Winning in a Winter Wonderland," spot will launch Saturday, Dec. 7th during college football’s conference championship game. 

Nike Hyperwarm men’s and women’s baselayer options can be found online at Nike.com/Hyperwarm.