April 23, 2013
Updated Nike+ FuelBand App Enables Customized Photo Sharing
Latest app update makes it easier to compete and share with friends using NikeFuel.
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March 18, 2013
Nike+ Accelerator Companies Announced
10 companies selected to participate in Nike’s first Accelerator program to drive digital sport innovation.
March 18, 2013
Band on the Run takes you inside the creation of the Nike+ FuelBand
The story behind a modern design classic — and the metric that makes it tick.
March 14, 2013
Artists and Coaches show creative ways to rack up NIkeFuel
Interactive Game of NikeFuel, digital playing cards and illustrated Life Logged diary show how small daily choices can add up to major NikeFuel points.
February 25, 2013
Rafa Nadal and Rafa Marquez Foundations inspire Mexican runners to go extra mile
#NOSOTRASCORREMOS challenged runners to use Nike+ and raise funds supporting iconic athletes´ foundations.
February 05, 2013
Korean athletes enjoy epic run to celebrate Nike Air Max+ 2013
Nike takes more than 200 runners on a 7K route along the stunning coastline of Jeju Island.
January 28, 2013
Nike+ interactive video helps viewers make it count
Video delivers motivation and inspiration for achieving fitness goals in 2013.
January 17, 2013
Nike+ API developer portal opens
As part of Nike's first accelerator program, the developer portal provides tools and resources that enable developers to explore the Nike+ API.
December 31, 2012
Runners take to the streets of the eternal city for Nike We Run Rome 2012
More than 6,000 people celebrated the new year with a 10K run through the city.
December 19, 2012
In the final race of Nike’s biggest series, We Run Santiago celebrates running with 9,000 participants
The 2012 We Run 10K series come to an end after 32 successful events all over the world.
December 17, 2012
Nike launches first game powered by Nike+ and everyday movement
NikeFuel Missions uses movement and activity via Nike+ to unlock content featuring Calvin Johnson, Allyson Felix, Alex Morgan and Neymar Jr.
December 10, 2012
Interactivity sets the tone in Nike We Run 10K Rio de Janeiro
Street race in Rio was shared in real time
December 10, 2012
NIKE, Inc. announces accelerator program to drive digital sport innovation
The program leverages the success of the Nike+ platform by connecting with companies that share a commitment to helping people live more active lives.
December 04, 2012
5,000 runners participate in We Run Guadalajara
Nike invited adults to “Join the Game,” and youth from 8 to 12 years old to start running with their own 2K race.
December 03, 2012
More than 13,000 runners energize the streets of Manila in Nike We Run MNL 10K
Youth participation tripled in the second year of Nike We Run MNL 10K
December 03, 2012
15,000 runners join the running global movement at We Run 10K Buenos Aires
With the 2012 series nearing its end, Buenos Aires showed the amazing energy of Argentine runners
November 27, 2012
Nike We Run México DF brings 20,000 runners to the streets of the Federal District
The eighth annual 10K race offered an opportunity to “Join the Game,” a special challenge inviting the field to run as if they were kids.
November 23, 2012
We Run Dubai lights up the city
Nike’s We Run series arrives in Dubai, hosted by gold medalist Felix Sanchez.
November 20, 2012
Nike We Run 10K arrives in México; 5,000 runners race in Monterrey
For the first time in México, Nike invites kids to join, to encourage the practice of sports for children
November 13, 2012
Nike We Run Caracas 10K brings together 12,000 runners
The Venezuelan capital is one of 32 cities where Nike is organizing similar competitions, generating connections with almost 400,000 runners around the globe.
November 12, 2012
10,000 Peruvians join the global running movement in We Run Lima 10K
Lima is one of the 32 cities to host the race, generating an unprecedented connection between runners and bringing together almost 400,000 fans around the world.
November 12, 2012
8,000 runners join Nike We Run 10K race in Quito
The race is part of a series taking place in 32 cities, uniting almost 400,000 runners around the world.
November 11, 2012
Montevideo attracts almost 10,000 runners in Nike's first-ever night race in Uruguay
The race is part of a 32-race series reaching almost 400,000 runners around the world.
October 31, 2012
New Nike+ FuelBand colors launch at Nike and Apple retail
Nike+ FuelBand “Black Ice” and “White Ice” launch with expanded availability in Nike and Apple stores across the United States, Canada, the United Kingdom and online.
October 29, 2012
Get Athlete Fit with Nike+ Kinect Training
The personalized training experience is built from the ground up with athletic expertise and inspiration from Nike coupled with powerful and precise technology from Kinect for Xbox 360.