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Nike Koston 2 IT: Tee Time Will Never be the Same

Mon, 22 Apr 2013 11:09:00 -0700

Legendary Nike SB pro Eric Koston is a golf fanatic. While this may come as a surprise to some, Koston sees little difference between these two seemingly distant worlds: both passions pair physical precision and mental stamina within an adapted setting. Golf great Tiger Woods even made a cameo in Koston's recent Nike Koston 2 commercial.

Koston’s fascination for the fairway continues with a new limited footwear release: the Nike Koston 2 IT. The streamlined shoe features an adapted Koston 2 upper in sleek black leather and incorporates Nike Golf’s groundbreaking “Integrated Traction” technology with Nike SB’s world-class Swingtip outsole. Lightweight and comfortable, the Nike Koston 2 IT maps out foot pressure via Lunarlon inserts and adjusts the flexible spikes accordingly to provide traction, relieving the wearer from having to walk around on hard spikes at all times.

Screaming onto the course in Tiger-inspired Sunday Red, is the Nike Koston 2 Spike/ The modified Koston 2 upper from the athlete's latest Nike SB signature shoe is placed atop a tour-level Lunar Control golf spike outsole. Created specially for Koston, the shoe boasts waterproof construction and features an embossed snakeskin outer and liner.

The Koston 2 IT is available now in very limited quantities at select Nike SB retailers and specialty Nike Golf dealers. The Koston 2 Spike is not available commercially.

Street League Skateboarding Announces 2013 Nike SB World Tour

Thu, 11 Apr 2013 08:02:00 -0700

Street League Skateboarding (SLS) is proud to announce a multi-year partnership with Nike SB that supports the mission of elevating professional skateboarding worldwide with the SLS Nike SB World Tour. Nike SB will focus on evolving the fan and athlete experience at each North American arena stop of the tour including Sprint Center in Kansas City, Mo., on June 9, Rose Garden Arena in Portland, Ore., on July 14, and Prudential Center in Newark, N.J., on August 25 for the SLS Super Crown World Championship.

“Nike SB is committed to inspiring and supporting skateboarders around the world,” says Melanie Strong, Senior Director of Global Brand for Nike SB. “This is a true partnership and testament to Street League Skateboarding in that we are celebrating skateboarding on the grand stage and making this journey accessible to all fans and skaters.”

“Nike SB’s dedication to skateboarding and their trademark innovation make them an ideal partner for SLS and will become a driving force in the evolution of Street League in the years to come,” says Brian Atlas, General Manager of SLS. “To have their support in establishing the most premium Street League experience is a perfect storm for the riders, the SLS platform and our fans.”

The SLS Nike SB World Tour features a standard format and championship qualification point system across a seven-stop series including international events in Brazil, Spain and Germany. The series features twenty elite pros competing for the largest cash prize purse in professional skateboarding history, with the winner of each stop of the world tour receiving a first place prize of $100,000. Winners at each stop also earn a golden ticket to the SLS Super Crown World Championship, where the first place prize check doubles to $200,000. Each stop of the 2013 SLS Nike SB World tour will be televised live on ESPN/ESPN2.

Nike Koston 2: The Legend Grows

Fri, 22 Mar 2013 08:00:00 -0700

Did you hear about Koston? Skateboarding has come a long way in the last two decades, but in his twentieth year as a pro, Eric Koston is still the cause of conversation. As a skater's skater, competition champion, street pioneer and relentless innovator, the legend keeps growing.

Playing on the hushed tones that tricks like his 360 flip frontside noseblunt slide were spoken in, for the Nike Koston 2 campaign Eric performs a ledge trick that becomes fodder for word-of-mouth gossip, and soon grows to legendary status thanks to an all-star cast.

Eric's no stranger to storytelling,

"I thought it was funny because it’s what happens but we took it to another level. We made it a little more slapstick. These rumors do start and spread and then you find out it’s not true."

It's a trick so revered that the gossip goes global, starting with Nike Skateboarding team riders Sean Malto to Ishod Wair at ground zero. From there, it endures a language change to reach Brazilian footballer Neymar as his famous mane is styled. Making it back to the Nike SB team, Paul Rodriguez learns of Eric’s feat through a talkative dentist. Kyrie Irving explains his version in the middle of practice, and even Allyson Felix joins the gossip during training — Ending with another sport legend, Tiger Woods, as he exits a grocery store — it’s clear the legend that is Eric Koston has no end in sight.

The Nike Koston 2 provides superior breathability, support and durability. Extra flexibility, midfoot protection, a locked-in fit and an anatomically designed sock liner for a smooth ride ready for whatever is thrown it’s way. It’s everything Eric needs to take on rails, security guards, crazed dogs and anything else that makes a legend.

The commercial was directed by Jon Humphries and music is by Otis Redding. For more information on the Nike SB Koston 2 visit nikeskateboarding.com.

Built Koston Tough: The Nike Koston 2

Thu, 21 Mar 2013 15:49:00 -0700

Celebrating twenty years as a pro, constant innovator and street skate legend, the Nike Koston 2 maintains Eric Koston 's legacy of performance breakthroughs in skateboard footwear and once again redefines the design status quo. Koston and Nike Skateboarding worked closely during the creative process.

"We go back and forth the entire time until it’s done — until we can’t tweak it any more basically. I’ll print out a design and start sketching on it or shoot a photo and send it back. We’re pretty extensive until we get the finished product." — Eric Koston

Few shoes take punishment like those made for skate, and Koston puts his signature models through the ringer. Extreme force, abrasion and 360 degree contact are all part of the daily routine but when you need board feel, flexibility and precision movement on top of that, things get a bit more difficult. A union of durability and style, the Koston 2 merges skate shoe needs with running shoe insights. Thanks to Eric himself, increased ventilation and comfort were where not to be compromised.

"The breathability was something I wanted to add, because the Koston 1 didn’t focus on that. Fit was another concern with me and I wanted it to fit better with an inner booty that’s all connected to the tongue as one piece so it fits snugly." - Eric Koston

Inspired by Eric's interest in the Nike LunarGlide+ running shoes, the support was also drastically augmented, decreasing the likelihood of heel rub and the blisters that come with it. As Koston notes, "The heel counter was another part of the fit. There’s a heel counter hidden under the suede. That’s another technical feature and there’s a mesh window to give it some flex so when the heel crashes, the heel counter is designed to stay at the point of your foot where it should be at all times."

The heel counter also helps to lock in the foot, "You see guys bail and their shoes go flying off. With my shoe you can tie loose but yet designed to stay on your foot."

What did manage to remain on the 2^nd generation Koston was the Nike Lunarlon sockliner, delivering dynamic cushioning to help absorb any impact. This go around the sockliner has been anatomically redesigned allowing 360º support and protection keeping your ankles safer during primo landings. Lastly, zonal flex grooves have been added to an updated tread pattern to increase longevity and flexibility during tricks. A clean toecap constructed with TPU reinforced suede enhances durability.

"We kept it pretty simple so it wouldn’t tear apart. There is a seam in the forefoot, but when it wears it breaks down — it doesn’t tear away." - Eric Koston

The product of a complete overhaul ready for the rigors of the ground, gaps and stair sets, Koston's insight and enthusiasm for innovation is present in every element of the Nike Koston 2.

The Nike SB Koston 2 retails for $90 USD and is offered in multiple colorways. Available at select retailers and skate shops beginning April 1, 2013.

Nike’s largest action sports store in Greater China opens in Beijing

Mon, 28 Jan 2013 22:00:00 -0800

[中文版新闻稿，请下拉网页]

Jan. 29 marked a big milestone for Nike Action Sports in China, as the brand opened its first action sports-specific store in Beijing. The store is located on the fifth floor of Joy City shopping center in the Xidan district, the heart of the city’s skateboarding community. At 110 square meters, it’s Nike’s largest action sports store in Greater China. Shoppers will find a full range of the latest Nike action sports footwear and apparel.

"Skateboarding is growing quickly in China, and there are many fans of the sport in the Xidan area,” said Jason Zhu, GM, Nike Action Sports in Greater China. “We chose this location to be closer to the skate communities. Many top athletes are already fans of Nike Skateboarding, and the new store will continue to bring Chinese skaters the most advanced products and best services available."

Nike Skateboarding athletes Eric Koston and Sean Malto attended the opening ceremony and were joined by members of the Nike Skateboarding China team, including top Chinese skateboarder Che Lin as well as Boss Xie, Jeremy Hu, Daniel Jason Leung, Didi Liu and Hu Jinchen. The athletes answered questions from fans, and Koston showed off the second generation of his signature shoe – the Koston 2. Featuring Lunarlon cushioning and enhanced breathability, durability and fit, the Koston 2 will be available in early April.

The store mixes unique, artistic elements as well as cultural influences from the city itself to create an authentic, inviting space for the skate community. A table with tools is available for customers to fix their boards, and videos and photos help bring the sport to life throughout the store. Famed Beijing graffiti artist Li Qiuqiu created a unique painting in the store inspired by Nike SB athletes Koston, Paul Rodriguez, Omar Salazar and Che Lin. Brick walls and graffiti manhole covers add strong local flavor to the modern space. Members of the Nike SB team plan to visit the store regularly interact with skate fans.

This store is open daily from 10 a.m.-10 p.m.

1月29日，北京耐克首家极限运动专卖店开幕。该门店座落于西单大悦城五层，毗邻北京城滑板爱好者活动社区。其营业面积为110平房米，是耐克大中华区最大的极限运动专卖店，出售涵盖耐克极限运动从服装到鞋类最新和最全面的产品。

“滑板运动在中国发展迅猛，北京西单地区就活跃着众多热爱滑板的青年人。”耐克公司大中华地区极限运动品类总经理朱广贤说。“我们选址于此, 就是为了更贴近这些滑板爱好者。耐克受到许多顶尖滑手青睐；而在这家店里，我们将不断为中国滑板爱好者们提供最新的产品和最贴心的服务。”

埃里克·科斯顿（Eric Koston）和肖恩·莫特（Sean Malto）携手耐克中国滑板队成员，中国顶尖的滑板好手车霖、谢汶凯、胡天佑、DANIEL JASON LEUNG、刘晓欲、胡近辰共同出席了活动。滑手们回答了来自滑板爱好者的问题，同时埃里克·科斯顿更为中国市场带来了其备受瞩目的第二代耐克签名滑板鞋 ——Nike Eric Koston 2，拥有Lunarlon缓震技术，加强了透气性和耐磨性的这款全新产品即将在4月初正式上市。

店铺布置将个性、艺术与文化感巧妙融合, 创造出一个真实而吸引滑板人的空间。店铺内设有滑板桌，备有滑板工具供爱好者们使用; 大幅的滑手Demo照片、滑板视频展现出浓烈的滑板风格。街头感十足的涂鸦墙由北京著名涂鸦艺术家李球球创作，作品以保罗·罗德里格斯、埃里克·科斯顿、奥马尔·萨拉扎、车霖等众多耐克签约滑手肖像为灵感。而胡同砖墙、老式井盖等不少京味元素的巧妙融入为这家耐克极限运动店铺增添了浓郁的北京韵味。此外，店内还将定期邀请国内外知名滑手与消费者互动，传授滑板绝招。

店铺营业时间为上午十点到晚上十点，周一至周日。

Nike 2012 Holiday Snapshot

Tue, 20 Nov 2012 09:12:00 -0800

From the tech lover to the running warrior to the clothes horse, Nike's got products for every athlete on your list this holiday season. View the gallery above and read on for inspirational options across all types of activity.

	Special Edition Air Force 1 The perfect excuse to join the shopping fray this week: An annual tradition continues with the launch of a special-edition version of the venerable icon. Look for it Nov. 23.
	Nike Lunar Force 1 If you'd rather not battle the Black Friday crowds,wait until Dec. 12 for the launch of the Nike Lunar Force 1. It's a new generation of Force, keeping the unique heritage of the Air Force 1 intact while adding new innovations including Lunarlon cushioning and Hyperfuse construction.
	KD Hoops Elite Ball Backpack This December Nike Basketball introduces the KD Hoops Elite Ball Backpack -- a lightweight bag designed for practical functionality and infused with insights from Durant himself. The backpack is made of water-resistant ripstop nylon, offering lightweight durability. It's also got an internal organization panel and padded and adjustable shoulder straps. Available beginning mid-December on nike.com.
	KD V and LEBRON X With a refined design aesthetic matching Durant’s smooth and fluid style of play, the KD V integrates four leading technologies: 1) a Nike Zoom unit in the forefoot, 2) Nike Air unit in the heel 3) unibody Hyperfuse upper construction for superior fit 4) external heel counter to allow the foot to move while still providing support. For fans of King James, try the LEBRON X. It's Nike’s first signature basketball shoe featuring Nike+ Basketball technology and is available in select colorways and in three versions: the fully loaded LEBRON X+ Sport Pack – which includes the shoe and the Nike+ Sport Kit, a Nike+ Basketball enabled version with NIKE+ technology embedded in the midsole, and a non-enabled version.
	NIKE+ FuelBand The Nike+ FuelBand is an innovative wrist-based device that tracks and measures the user's activity during any given day and designates a score for the activity in the form of NikeFuel. NikeFuel is a normalized score that awards all users of the Nike+ FuelBand equal scoring for the same activity regardless of their physical make up. The Nike+ FuelBand also captures and displays time, calories and steps. An intuitive mobile application allows the user to review all the activity captured by the product. The product is the perfect motivator for that New Year fitness push, comes in three colors -- Black, Black Ice and White Ice -- and is available now from nike.com and apple.com.
	Nike Womens' Pro tights Just in time for the holiday season, Nike Women's introduces its Pro tight in a festive design inspired by traditional Norwegian knitting patterns. Made with Dri-FIT and spandex materials, it's meant to withstand the harshest of workouts but is stylish enough for wearing post boot-camp or out on the town. The tight features a wide, elastic embossed waistband that is slimming and comfortable. Available on nike.com beginning Dec. 10.
	NIKE+ Kinect Training Available on Xbox 360, Nike+ Kinect Training is a custom training program rooted in elite athlete fitness and specifically designed to help athletes of all levels reach their potential in the comfort of their own homes. Featuring Nike trainers who work with some of the world's greatest athletes, the program features real-time feedback to make sure positions and movements are correct. Nike+ Kinect Training evolves as you do, helping you get fitter, faster and stronger. It's available at nike.com and Xbox 360 retailers.
	Nike Element Shield Max Jacket Runners who refuse to let winter weather keep them indoors will crave the Nike Element Shield Max jacket. It’s slim-fitting, wind and water resistant where you need it most, and has a running-specific hood with reinforced brim and detachable gaiter for coverage and warmth. Reflective elements are designed to work even in low-light conditions, and special bonded pockets provide secure storage for keys or phones. Available at nike.com in men's and women's.
	CR7 Collection Style-conscious football fans will love pieces from the CR7 collection, which blends the uncompromising attitude of the world’s most iconic player with an irreverent, bold style that symbolizes Cristiano Ronaldo's approach to life. At left, CR wears the CR7 T-shirt that proclaims the "Love to win, hate to lose" attitude with a bold emblem. The core T-shirt takes a more literal approach, spelling out the mantra in ornate Portuguese calligraphy that speaks to CR's heritage. He's also wearing the Track Jacket and Saturday Jacket. Available at nike.com.
	Nike Mercurial Vapor VIII CR For the performance-minded, check out the Mercurial Vapor VIII CR boot. It combines innovation and style with a track spike-inspired fit for explosive speed on pitch. A striking new design takes color inspiration from the CR7 signature clothing collection (see above), blending a classic black boot with a modern twist of blue and pink to stand out on pitch.
	Nike Pro Combat Hyperwarm Apparel Built for the elements, Nike Pro Combat Hyperwarm apparel keeps the body regulated for inclement weather with breathability, water resistance and a streamlined fit. With a long-sleeve, mock-neck silhouette, Nike Pro Combat Hyperwarm Fitted Dri-FIT Max Shield Mock provides warmth with breathability so athletes can brave the weather with confidence. The Nike Pro Combat Hyperwarm Dri-FIT Max Shield Tights complement the top and provide warmth, breathability and support.
	Nike Snowboarding Zoom Ites boot Snowboarders will love the customizable Nike Zoom Ites, a versatile boot that riders can tailor to suit their snowboarding preference. The boot features customizable inserts that give riders the ability to choose from three levels of flex -- flexible, medium or stiff -- to suit all types of weather, terrain and mountain conditions. An ultra-strong Nike Flywire cuff holds riders' heels in place, allowing them to carve on their edges with confidence.

Nike Snowboarding brings back a special edition Zoom DK QS double tongue boot

Thu, 25 Oct 2012 08:56:00 -0700

Danny Kass: Operation Double Tongue

After a two-year hiatus, Nike Snowboarding is bringing back a special edition Nike Zoom DK QS Double Tongue Boot. Developed in close connection with Danny, the boot features a unique double tongue system, setting it apart from the original Nike Zoom Force 1 Boot.

The boot's artwork takes its inspiration from classic American aviation and is designed to keep up with riders all day, all season and in all conditions.

Nike Snowboarding will also release a special edition Nike DK Van Patten Men's Jacket that complements the Nike Zoom DK QS Double Tongue Boot. With eye-catching durable Storm-FIT fabric, the Nike DK Van Patten Men's Jacket keeps out wind, rain and snow in classic style. The jacket also features plenty of pockets and adjustable features which lend superb function to this insulated cold-weather jacket.

The Nike Zoom DK QS Double Tongue Boot will be available in early November for a suggested retail price of $350. The Nike DK Van Patten Jacket will also be available for a suggested retail price of $320.

For more information, please visit nike.com/snowboarding.

Introducing the Nike Snowboarding Zoom Ites Boot

Thu, 18 Oct 2012 12:20:00 -0700

Nike Snowboarding worked closely with the Nike Innovation Kitchen and Nike Snowboarding athlete Gigi Ruf to create the Nike Zoom Ites – the next generation in boot innovation.

The Nike Zoom Ites is a versatile boot that riders can tailor to suit their snowboarding preference. The boot features customizable inserts that give riders the ability to choose from three levels of flex -- flexible, medium or stiff -- to suit all types of weather, terrain and mountain conditions.

For riders looking for the softest flex the boot is capable of, no insert is necessary. The infrared insert is for riders who like medium boot flex, while the ultramarine insert is for riders who like the stiffest boot possible or for days riding in deep powder. As the boot softens up over time, riders can interchange the inserts to maintain the same level of flex that they love.

Additional technology in the Nike Zoom Ites boot includes an ultra-strong Nike Flywire cuff, which holds riders' heels in place allowing themto carve on their edges with confidence. Nike Free-inspired grooves on the outsole enhance boardfeel. Nike Flywire is incorporated into an inner lacing harness delivering strong heel hold with added flexibility as compared to a traditional inner lacing harness. The boot also features a siped forefoot giving added flexibility to the area and delivering maximum boardfeel.

The Nike Zoom Ites pays homage to Nike’s running heritage with two unique colorways: black/volt and white/ultramarine-infrared, inspired by the original Nike Air 180 running shoe. The yellow element on the outsole is a nod toward the wrap-around airbags found on the original Nike Air 180.

The Nike Zoom Ites retails for $400 USD and is now available on Nikestore.com.

Nike and Stüssy Introduce the S&S Off Mountain Series

Mon, 08 Oct 2012 12:00:00 -0700

Download the full PDF lookbook

S&S is about duality. It’s about snow and street. It’s about sand and street. It’s about two different brands that changed the game.

It’s also about movements. Stüssy and Nike represent different movements, both sub-cultural and physical — one founded on surf and skate, the other rooted in athletics and innovation.

Since 2000, Stüssy and Nike have been working together to create dual-brand masterpieces using breakthrough cult favorites like the Huarache, Dunk, Blazer, Court Force and new innovations like the Free Trail as a canvas.

Sometimes its been about amplifying the simplicity of a shoe with a luxury twist and sometimes its been about merging the old with the new for some hybrid theory. It’s a loose approach where hard work creates effortless results. A mutual respect helped create a vast collaborative game plan that became a norm.

S&S is about sand, street and snow style merged for day to day performance. It's an existence that echoes the foundations of Stüssy. This collaboration flips classic cues and future favorites effortlessly with premium materials that emphasize lightweight, rugged style. It's about how you stand — from the swagger to the traction. Nike Free®, Lunarlon® and the legendary Waffle tread's assistance on cues from new innovations and cult classics. We can help you from the ankles down — the rest is up to you.

Just do it and stand firm.

The S&S Collection launches globally in limited quantities on Saturday, October 13.

Nike Holiday 2012: Defy the Elements

Tue, 02 Oct 2012 10:17:00 -0700

Launch Women's 2012 Holiday Lookbook

To stay prepared for every challenge the weather presents, the Nike Holiday 2012 range showcases advanced fabric technologies – including Hyperwarm, Dri-FIT and Denier Differential – that have been specially developed with the winter athlete in mind, keeping them warm and dry in all environments, from traversing a snow capped mountain to walking to a downtown gym.

Hooded jackets and strategically placed areas of durablewater resistant (DWR) protection shelter from showers while hi-vis features help stand out from the winter gloom. For that extra motivational push often needed this time of year, gadgets such as the Nike+FuelBand monitor performance, allowing athletes to pit themselves against their own personal best or their friends.

Every detail of every piece of Nike apparel has been designed to optimise performance – right down to the last zip, seam and perforation. There’s no sport, no terrain, no weather scenario that winter can throw at the athlete, without Nike throwing something back. Elements defied.

'Defy The Elements' Media Tool

This interactive digital tool allows the user to guide two athletes though a journey and see how Nike’s Holiday 2012 range equips them with everything they need to win against the elements in the coldest, wettest months of the year.

Roll over any item of apparel from the Nike Holiday 2012 range to discover how its key features can boost performance and take the sting out of winter training. Visit the asset library to download images and information on every scene and product featured. Click the button above to begin.

Gino Iannucci and John McEnroe debut the Nike SB Challenge Court

Tue, 21 Aug 2012 12:00:00 -0700

Eschewing the conventional bounds of skateboarding with signature ease and nonchalance, Nike Skateboarding team rider Gino Iannucci retools the Nike Challenge Court sneaker, adapting the ’84 tennis original for riding the streets—or pretty much anything.

Aside from some technical tweaks and switching up the color—from the Challenge Court’s original red, white and blue to either white and tennis green or black on black—Gino kept the revamp minimal. He was originally drawn to the sneaker’s simplicity and, in his own words, “didn't want to change anything except it slimming down and softening the outsole…little things like the tongue, the thickness of the interior and the colors… In my eyes the shoe was ready to go SB back in ’84.”

Back in ’84, Gino hadn’t even begun skating the streets of his native Long Island, New York. It wasn’t until about three years later that he began pushing—around the same time he began playing tennis, which he continues to do up to three or four times a week. Early on, his approach to both sports, and life in general, was influenced by the Challenge Court’s original ambassador: John McEnroe, the explosive, controversial and singular tennis legend who not only debuted the Nike shoe but also wore it while competing in and winning the Davis Cup, the Australian Indoor Championship, the Grand Prix Tournament in Tokyo and more.

"John McEnroe just didn’t care and he played with so much emotion," Gino recalls. "He never held back and always spoke his mind. Tennis never saw that attitude until he came around. I admire how he did things his way and didn't conform to anything. He stood for just being yourself, whether good or bad. There’s honor in that." Just as McEnroe’s influential Nike advertisement proclaimed in the early ’80s, he was a “Rebel with a Cause.” Nike taps back into this iconic moment in the debut video for the Nike SB Challenge Court. Shot on the streets of New York City, it features Gino in the shoe, pushing from the renowned Corona Park tennis stadium (also a world-famous skate spot) in Flushing, Queens to Midtown Manhattan, passing and perturbing McEnroe along the way. Continuing to Times Square, Gino recreates the "Rebel with a Cause" poster imagery in its original spot, his determination and drive echoing that of the tennis great.

Just as McEnroe became a legend for paving his own path to greatness, Gino has emerged as a skateboarding legend due to his irreverent approach and inimitable style. He’s also more than a little humble, which makes him resistant to the label of "legend," but the definition he provides of one attests to his own seminal status, because it describes him just as much as it does McEnroe: "Legends," Gino says, "are ones who bring something special to whatever they do—something memorable, where they just stand out naturally for whatever reason."

The Nike SB Challenge Court ramps up the original Challenge Court’s stability with a nylon mesh upper trimmed in full-grain leather, an integral arch sock liner and an extended ankle collar. The Variable Width Lacing System™ ensures a snug, comfortable fit. And the lightweight Lunarlon sockliner/midsole promises soft but still responsive full-foot cushioning that cuts down impact without giving up board feel. Plus, the two-color, bi-level hobnail cupsole helps skaters grip the deck for premium performance.

The Nike SB Challenge Court retails for $80 USD and is offered in multiple colorways. Available at select retailers and skate shops beginning August 23, 2012.

The short film was shot and directed by Jon Humphries and music is by John Patrick.

Nike US Open of Surfing wraps up in Huntington Beach

Mon, 06 Aug 2012 04:30:00 -0700

Julian Wilson (AUS), 23, has emerged victorious over Miguel Pupo (BRA), 20, at the 2012 Nike US Open of Surfing in Huntington Beach, Calif.

Concluding a week-long battle in dramatic fashion at the iconic surfing venue, the Australian and Brazilian put on an incredible show throughout the final in front of the tens of thousands in attendance and a massive online audience.

Wilson was lethal throughout the entirety of the Nike US Open of Surfing, continually posting several of the event’s highest scores. He battled hard on the final day, edging out Hawaiian prodigy John John Florence (HAW), 19, and South American phenom Gabriel Medina (BRA), 18, with last-second heroics on his way to the final.

"I'm over the moon," Wilson said. "I got a really good start and my hat goes off to Miguel (Pupo) -- he’s deadly. I knew he was going to be hunting those lefts the whole heat and I just tried to apply a bit of pressure on him. He got that 8.93 and was right back in the heat with plenty of time left. There weren't that many opportunities out there but it came down to the last minute and I had to just pray there wasn’t one behind it."

On the women's side, Lakey Peterson (USA), 17, defeated Carissa Moore (HAW), 19, to clinch the final event of the 2012 ASP Women’s World Championship Tour season, the Nike US Open of Surfing, in front of a capacity crowd at Huntington Beach.

"I don’t even know what to say – I’m speechless," Peterson said. "The final was really slow and I was pretty bummed because I wish we both could have got some really good waves. I’m so stoked and I really wanted to win on a high note."

Into her first year amongst the women’s elite, Peterson capped off her season on the highest of notes, bettering last year’s runner-up finish at the event where she competed as a wildcard.

"I've been staying calm and sticking to my game plan," Peterson said. "I haven’t been letting anything else faze me and I’ve been staying focused and going out and surfing and having a really good time. I've loved every minute of this event, and it's been great."

NIKE US OPEN OF SURFING MEN'S FINAL RESULT:
1 – Julian Wilson (AUS) 17.53
2 – Miguel Pupo (BRA) 14.76

NIKE US OPEN OF SURFING WOMEN'S FINAL RESULT:
1 – Lakey Peterson (USA) 10.90
2 – Carissa Moore (HAW) 8.64

For more information visit usopenofsurfing.com.

Nike, Pushead team up on Nike Action collection

Mon, 30 Jul 2012 10:15:00 -0700

Decades of iconic creativity in the punk, metal and skate scenes can be traced to the artist known as Pushead. His sprawling portfolio includes work for Thrasher magazine and Metallica, and his name commands respect from some of the most influential sub-communities from the streets to the stage.

Nike and Pushead have teamed up for Fall 2012 to design a complete line of signature Nike apparel, footwear, and boardshorts.

To kick off the collaboration, Nike produced a short video featuring surfing athlete Kolohe Andino in the new Legacy TC Pushead Boardshort. The video is shot by Kai Neville and music by Still Corners.

With four-way stretch and lightweight Hydra Void fabric, the Legacy Pushead boardshort achieves something unique: Nike innovation housed in a one-of-a-kind work of modern art, created by Pushead, exclusively for Nike.

For more information visit nikesurfing.com.

2012 Nike US Open of Surfing kicks off in Huntington Beach

Fri, 27 Jul 2012 12:38:00 -0700

The 2012 Nike US Open of Surfing kicks off July 28 in Huntington Beach for what has become one of the most anticipated surf, music and lifestyle events of the year. The event will run through August 5. Fans will see all of their favorite athletes battle it out again this year in surf and skateboarding’s biggest stadium spaces on both water and sand.

Anchored by the world’s largest professional surfing competition, the US Open is a pivotal point on the ASP World Tour for both the men and women. For the men, a win at the US Open – a North America ASP Men’s Prime event - will earn them valuable points toward a coveted Top 32 world ranking. And for the women, the US Open marks the final stop on the 2012 ASP World Title Tour.

Nike will also bring the premiere Damn Am contest series to the event. Damn Am HB will be the first street skateboarding contest to hit the US Open in years and will host the world’s most talented amateur skaters, who will all be vying for a spot at the prestigious Tampa Am skate contest.

The newest addition to amateur skateboarding’s premiere contest series, the Damn Am HB features top amateur skateboarders from around the world like Belgium’s Youness Amrani and California’s Julian Davidson who will battle it out for premium prizes and qualification for the Tampa AM contest in December. Skaters will compete on a modern concrete course designed by California Skateparks and the Nike Skateboarding team. The competition days for Damn Am are Fri (Aug 3) and Sat (Aug 4).

Damn Am Schedule:

Qualifying Rounds – Friday, August 3 and Sat, Aug 4

Finals – Saturday, August 4

In addition to the surfing and skateboarding action, TV on the Radio, Grouplove and Best Coast take over the music stage with three nights of music in front of hundreds of thousands of fans. This year's musical line-up melds the laid back surf-vibe of rockers Best Coast with the post-punk electronic rock sound of TV on the Radio and the alternative stylings of Grouplove. The series will also include sets by emerging artists White Arrows and Hindu Pirates. Known as the world's largest youth culture and action sports festival, the Nike US Open of Surfing will feature daily concerts Wednesday through Friday, August 1-3, at the conclusion of the surfing competition.

Concert Schedule:

Wednesday, August 1 - Best Coast / Walk the Moon

Thursday, August 2 - Grouplove / White Arrows / Hindu Pirates

Friday, August 3 - TV On The Radio / Toro Y Moi

For more information visit usopenofsurfing.com.

Skate Every Damn Day

Sun, 22 Jul 2012 21:00:00 -0700

Premiering globally on July 22, the latest Nike Skateboarding commercial titled “Skate Every Damn Day,” encourages a new generation of athletes to become a part of skateboarding by showing them what it's like to live the life through the eyes of the sports top professionals.

The campaign consists of a series of skate action and interview edits that dropped via Nike Skateboarding’s social channels on June 21 during the sports unofficial holiday, Go Skateboarding Day, where skaters from all over the world join together to get out and skate.

In the final installment of the campaign, Nike Skateboarding team riders Paul Rodriguez, Eric Koston, Sean Malto, Alex Olson, Stefan Janoski and Omar Salazar showcase their skills as they skate the streets and parks of Shenzhen, China. With a camera mounted on the skaters chest, the commercial is shot through the athletes point of view and offers a personal take on what it is like to be one of the worlds best skateboarders.

The final edit features Nike athlete Paul Rodriguez and the launch of his sixth signature shoe, the P-Rod VI. Paul has had an amazing run over the last month with a gold in the XGames Street competition, a win at the Street League Series and the launch of his newest collection.

The "Skate Every Damn Day" commercial was shot by Jon Humphries and features music by Diplo.

Behind the scene footage and additional clips can be viewed at nikeskateboarding.com.

Congratulations Paul

Mon, 16 Jul 2012 10:40:00 -0700

Fresh off his fourth gold medal win at XGames, Paul Rodriguez takes the top spot at the Street League contest in Glendale, Arizona on Sunday night. Paul has had a busy month with the release of his sixth signature shoe the Paul Rodriguez VI and his two recent first place wins.

Congratulations Paul!

Nike Blazer Mid LR

Mon, 09 Jul 2012 15:33:00 -0700

In spirit of the summer of competition, Nike has created a limited editon Blazer Mid LR to celebrate the world’s best athletes coming together this summer in sport, competition and achievement.

A hardwood innovation of the ‘70s, the Blazer cemented its legacy on the basketball court for more than a decade before venturing to the streets as a modern style icon. The newest member of the Blazer family comes in black suede with a reflective swoosh, natural gum rubber outsole and tongue-tag authenticator. Built-in skate shoe traction and an ultra-cushion Nike Lunarlon midsole offers stealth performance and comfort.

The Blazer Mid LR is part of the village wear looks that bring together the best of Nike innovations from its performance basketball and running, training, and lifestyle collections. The Nike Blazer Mid LR retails for $80 USD.

Paul Rodriguez VI

Sun, 01 Jul 2012 12:10:00 -0700

The Paul Rodriguez VI is the latest signature shoe in Nike Skateboarding’s collection. Since his first shoe in 2005, each sneaker in the Paul Rodriguez lineage has been tailor-made with the latest innovation and infused with insights from Paul himself to create the ultimate modern skateboarding shoe.

The Paul Rodriguez VI contains the lightweight cushioning of Lunarlon that keeps skaters feet protected from impact without sacrificing any of the direct connection with the board. The shoes upper has extremely durable suede with TPU backing making for an upper that lasts, while the custom Diamond Flex grooves in the outsole enhance both traction and overall flexibility for unequaled skateboarding performance.

On the same day that his signature shoe hits stores, Paul clamied the gold in the XGames Skateboard Street competion with a best score of 86.00. This is his fourth XGames gold medal.

The Nike Paul Rodgriuez VI retails for $90 USD and is sold in multiple colorways. Available at select retailers and skate shops beginning July 1.

Nike and Levi's 511 skateboarding denim

Wed, 27 Jun 2012 13:33:00 -0700

Nike and Levi’s have teamed up to produce high performance denim for skateboarding. The 511 Skateboarding is built specifically for skateboarders and integrates Nike’s innovative Dri-FIT and vectran technologies, coupled with Levi’s timeless design, meticulous craftsmanship, and popular fit of the 511 Skinny.

The 511 Skateboarding Jean will be offered in two versions, as well as, multiple colors and washes and will be accompanied by a small assortment of other collaborative products including a denim Trucker jacket and a series of co-branded Nike Skateboarding shoes, the Omar LR and the Nike Pro Dunk Low.

As part of the collaboration, the two brands worked with Nike team rider Omar Salazar to create a special edition of his signature shoe, the Omar Salazar LR. Salazar also starred in a video showcasing the superior fit and unparalleled performance of the 511 Skateboarding denim.

The 511 Skateboarding will release July 4 at select global retailers in limited numbers.

Product Information:

7/4/12 Release – 511 Skateboarding Team Edition $198 / Omar Salazar LR $85

8/1/12 Release – 511 Skateboarding $98 / Trucker Skateboarding Jacket, $128 / Nike Dunk Pro Low SB $98

Nike Celebrates Go Skateboarding Day with Preview of Coleman Oval Park in NYC

Fri, 22 Jun 2012 14:03:00 -0700

Nike celebrated Go Skateboarding Day around the world from Australia to Germany on Thursday, June 21, 2012.

Nike Skateboarding athletes Paul Rodriguez (P-Rod), Eric Koston, Alex Olson, Stefan Janoski, Brian Anderson, Clark Hassler and Ishod Wair came out to ride and support the New York community in celebration of the unofficial holiday, as well as the revival of the skate park at Coleman Oval Park in the Lower East Side.

The revival of Coleman Oval skate park is made possible through New York City's Department of Parks & Recreation Adopt a Park program, a grant awarded from Architecture for Humanity and NIKE, Inc. to community partner Steve Rodriguez from 5boro, and generous contributions by California Skateparks, the Paul Rodriguez Skateboarding Foundation and the Tony Hawk Foundation. The park was designed to provide access to skateboarding for all levels with features built into the bridge, skate able park benches, tables and innovative obstacles.

Thousands of kids skated from park to park to end up at Coleman Oval for a unique sneak preview ride, for one day only, before the park opens in a few weeks. Coleman Oval Park represents a place that will continue to provide a home to the local community located in the iconic go-to spot under the Manhattan Bridge , as well as to all of the boroughs in NYC.

2012 Nike US Open of Surfing Promises Another Historic Week

Tue, 12 Jun 2012 09:17:00 -0700

Huntington Beach, CA (June 12, 2012) – After an unprecedented showing last year, the Nike US Open of Surfing® will kick off on July 28th in Huntington Beach for what has become one of the most anticipated surf, music and lifestyle events of the year. Title sponsor Nike – along with presenting sponsors Hurley and Converse – continue to elevate the event which will attract over three quarters of a million fans and onlookers along a 14-acre stretch of sand on the south side of Huntington Beach Pier, showcasing the best in surf, skate, music, and art.

"The US Open of Surfing is the epicenter for action sports culture. This year we will introduce the biggest stadium in surf and largest skate contest on the beach as the top action sports athletes, art and music talent hit the sand in Huntington," said Sandy Bodecker, VP Nike Action Sports.

The 2012 Nike US Open of Surfing will run from July 28 to August 5. All events are free and open to the public and can be viewed live daily at www.usopenofsurfing.com. With more than 3.6MM+ webcast viewers last year, the webcast broke viewership records and expects to deliver content to even more viewers worldwide this year. The event is owned and produced by IMG, the global leader in sports and entertainment.

Fans will see all of their favorites battle it out again this year in surf and skate’s biggest stadium spaces on both water and sand. This year's surf stadium and skate arena will take the competition to another level! Anchored by the world’s largest professional surfing competition, the US Open is a pivotal point on the ASP World Tour for both the men and women. For the men, a win at the US Open – a North America ASP Men’s Prime event - will earn them valuable points toward a coveted Top 32 world ranking. And for the women, the US Open of Surfing® marks the final stop on the 2012 ASP World Title Tour. With everything on the line and a close race for the World Title, the US Open will potentially crown a women’s World Champion in Surf City this summer.

"The US Open is the biggest stage in competitive surfing, and I'm excited to compete again in Huntington, where the world's best athletes come together to vie for one of the most prestigious titles in the sport," said Carissa Moore, 2011 Women's World Champion. "To compete in an arena with surfing at center stage is a dream come true, and I'm putting everything on the line to bring home the US Open title again."

“There is no other event like the US Open of Surfing. Together with Nike, Hurley and Converse, we have created the ultimate arena for athletes, musicians and artists to showcase their talent,” says James Leitz, Senior Vice President of IMG. “With hundreds of thousands of people coming down to the beach to celebrate action sports, the atmosphere is electric, vibrant and youthful. This US Open of Surfing is the epitome of the California lifestyle.”

From the water to the sand, the action doesn’t stop. Converse Coastal Carnage, a pro/am skateboarding competition, will once again host the most talented and diverse crew of riders from across the globe as they compete in a state-of-the-art skate bowl with ground breaking tricks for a piece of the $90,000 prize purse. And for the first time, Nike Skateboarding is hosting the Damn Am HB presented by Nike Skateboarding, will be featuring the world’s top amateurs showcasing their skills on the ultimate street course inspired by the best street spots from around the world. In addition one of the week’s most popular events, the US Open Music Stage, will host a soon-to-be-announced lineup of bands that will surely rival last year’s MGMT performance in front of hundreds of thousands of screaming fans.

Coupled with one-of-a-kind retail and brand experiences, public skate courses, movie premieres, 100 interactive exhibits, autograph signings, DJs and giveaways, it will be a summer to remember at the Nike US Open of Surfing. Be ready to dive into the madness starting July 28. Like the Nike US Open of Surfing on Facebook and follow us on Twitter.

The Nike US Open of Surfing is proudly sponsored by Casio G-Shock, Red Bull, Pacifico, Paul Mitchell Salon Haircare, TransWorld Media, Verizon Wireless, Casio G’zOne and 7-Eleven.

The Nike US Open of Surfing airs on NBC Saturday, September 13, 2012 at 1:30 pm EST as part of the “Red Bull Signature Series.” Nike partnered with the Red Bull Signature Series on events including Supernatural, Lowers Pro and the US Open of Surfing, to support some of the most progressive and innovative surfing, snowboarding, and skiing action sports events. For more information, visit redbullsignatureseries.com.

About Nike

Engineered for world-class athletes, Nike Action unites the performance innovation of Nike with a deep commitment to the history, creativity, and raw athleticism of action sports. With a focus on Skateboarding, Snowboarding and Surfing, our footwear and apparel merge advanced materials and design with classic styling, driven by the voice of our athletes. Based at NIKE, Inc. headquarters in Beaverton, Oregon, Nike Action is dedicated to inspiring and supporting the world of action sports. For more information, visit www.nikeinc.com.

About Hurley

“Hurley is a company based on inclusion,” says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley¹s early years as a Huntington Beach shaper, working with friends alongside the world¹s best athletes to make a better surfboard. It applied to the company¹s launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike ‹ the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. www.hurley.com.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 63 company-owned retail locations in the U.S. For more information, visit Media.Converse.com.

About IMG

IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in China, Brazil and India and Turkey; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG Consulting and IMG Licensing. More information is available at www.imgworld.com. Follow us on Twitter and like us on Facebook.

Nike Snowboarding Heads to Montafon, Austria for the finale of the Chosen Sessions

Thu, 29 Mar 2012 11:15:00 -0700

The Nike Snowboarding Chosen Sessions contest finale takes place April 1-7 in Montafon, Austria. The Chosen Sessions is a weeklong invitational event that is the culmination for the Chosen Video Crew contest and the Chosen Grassroots Snowboarding events.

The Chosen Video Crew contest is a one-of-a-kind, socially-driven competition designed to give action sports crews the opportunity to showcase their style, skill and creativity in order to be chosen for an opportunity of a lifetime – a chance to travel with the Nike team, while getting access to exclusive Nike products and experiences.

In early 2012, Nike invited snowboard crews of up to four members to film and edit a video, and the crews that generated the most buzz were elevated to semi-finalists. Contest judges narrowed the field down to nine crews, and more than 40,000 votes were cast online to determine the final three. The Chosen Video Crew finalists will fly to the Austrian Alps and compete for the opportunity to live like a pro.

The final three crews hail from Germany, Finland and the United States. Check out the finalist’s videos below:

SMALLZINEMA (FINLAND)

ROCKON SB (GERMANY)

THIS MUST BE THE PLACE (UNITED STATES)

In addition to the Chosen Video Crew contest, a grass roots snowboarding competition took place across Western Europe, North America and China. This contest determined the 10 top amateur riders that would be selected to compete at Montafon and ultimately be crowned the Chosen Grassroots Snowboarding Champion.

A panel of 15 Nike Snowboarding athletes will vote on the three video crew finalists and 10 snowboarding amateurs to crown the champions that will get to live like a pro. As part of the prize package, the champions win $10,000 in cash, Nike product, and a CAT boarding trip to Baldface Lodge in British Columbia with Nike pros, photographers and filmers.

Stay tuned to nike.com/chosen for the final results.

2012 Tampa Pro presented by Nike SB

Mon, 26 Mar 2012 08:30:00 -0700

One of the most authentic and respected events in skateboarding happened this weekend in Tampa, Florida at the Skatepark of Tampa. In it's 18th year, the Tampa Pro finished with first time winner, Torey Pudwill taking home the top honors and $20,000 prize purse.

Seventeen-year-old Chaz Ortiz took second place and $15,000 for a nearly flawless run in the finals. Following up in third place and earning $10,000 was Sean Malto, the newest edition to the Nike Skateboarding team.

Known for bringing together the world’s best skateboarders, at one of the world's most famous skateparks, the Tampa Pro and Tampa Am are widely regarded as skateboarding’s most pinnacle contests.

Nike Skateboarding professional and two-time winner of the Tampa Pro, Eric Koston said, “When a skater comes to compete in the Tampa Pro it’s because they want to. The Tampa Pro is the only contest around that is still skater-owned and skater-run and that's why it's so real.”

Koston was in town to skate the contest and launch a new video challenge, in tandem with the release of his newest Nike signature colorway, the Red/White Nike Eric Koston 1.

Over the next several weeks Koston and Nike Skateboarding will issue missions for skateboarders to complete and upload to social channels. Koston and Nike Skateboarding will then pick their favorites to highlight, with one winner per mission receiving a special Nike Skateboarding prize pack.

Create Your Legacy

Fri, 24 Feb 2012 15:41:00 -0800

As the first competition of the 2012 ASP World Tour gets underway February 25 on Austrialia's Gold Coast, Nike Surfing phenom Kolohe Andino has been prepping for this day his entire life. At 17 years old, Kolohe is embarking on his rookie year on the ASP World Tour. Check out the journey Kohloe has taken to train to go head-to-head against surfing's best athletes.

Create Your Legacy: Kolohe Andino from Nike Surfing on Vimeo.

Nike Surf 'Chosen' winners head to Indonesia

Mon, 13 Feb 2012 16:28:00 -0800

Beating out 1,800 surf, skateboard and BMX crews and around 1,700 competing entries, the FUS crew from Germany was recently named the winner of Nike Surf’s first “Chosen” video contest launched at the 2011 U.S. Open of Surfing.

The Chosen Contest is a one-of-a-kind, socially driven video contest designed to give action sports crews the opportunity to showcase their style, skill and creativity in order to be chosen for an opportunity of a lifetime – a chance to travel with the Nike team and while getting access to exclusive Nike products and experiences. The contest launched in June 2011 with the global “Just Do It” campaign featuring a host of action sports stars including skate legend Paul Rodriguez (P-Rod), Olympic snowboarder Danny Kass and surf prodigies Julian Wilson and Laura Enever.

Contest judges narrowed the field down to nine crews, and more than 75,000 votes were cast online to determine three finalists. A panel of 28 Nike athletes voted on the final to select the champion.

As part of the prize package, the FUS crew recently flew to Indonesia to live like pros with the Nike Surf team. Check out their journey in the video below. The package also included VIP passes to the 2012 U.S. Open of Surfing, Nike product and $40,000 in cash.