Nike+ Training transforms a daily workout from a necessity to something fun. Featuring insights from some of the world’s top athletes including Rafa Nadal, Manny Pacquiao, LeBron James, Larry Fitzgerald, Allyson Felix and Hope Solo, the Nike+ Training experience makes elite level training available to everyone.
The experience fuses the appeal of gaming with high-intensity fitness to create the perfect training companion to a 24/7/365 lifestyle.
The technology utilizes a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game.
The programs consist of a series of short, sharp workouts, designed to help users get fitter, faster and stronger. Each workout is demonstrated on-screen to provide detailed guidance and motivation. During each drill or challenge data and feedback on the workout is delivered to the user’s phone via the Nike+ Training mobile app. Daily programs can be created based on how hard the user wants to train, and the app provides a digital community to share each day's workouts and challenges with.
Workout statistics can be shared and compared with friends via social networks allowing users to challenge each other and compete to top the Leaderboard.
The first NIKE+ enabled Training shoes will be the Nike Lunar Hyperworkout+ for Women and the Nike LunarTR 1+ for men. They are now available in the US, UK, France, Germany and Mainland China.