April 23, 2013
Updated Nike+ FuelBand App Enables Customized Photo Sharing
Latest app update makes it easier to compete and share with friends using NikeFuel.
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nike+ fuelband
March 18, 2013
Nike+ Accelerator Companies Announced
10 companies selected to participate in Nike’s first Accelerator program to drive digital sport innovation.
March 18, 2013
Band on the Run takes you inside the creation of the Nike+ FuelBand
The story behind a modern design classic — and the metric that makes it tick.
March 14, 2013
Artists and Coaches show creative ways to rack up NIkeFuel
Interactive Game of NikeFuel, digital playing cards and illustrated Life Logged diary show how small daily choices can add up to major NikeFuel points.
January 17, 2013
Nike+ API developer portal opens
As part of Nike's first accelerator program, the developer portal provides tools and resources that enable developers to explore the Nike+ API.
December 17, 2012
Nike launches first game powered by Nike+ and everyday movement
NikeFuel Missions uses movement and activity via Nike+ to unlock content featuring Calvin Johnson, Allyson Felix, Alex Morgan and Neymar Jr.
December 10, 2012
NIKE, Inc. announces accelerator program to drive digital sport innovation
The program leverages the success of the Nike+ platform by connecting with companies that share a commitment to helping people live more active lives.
October 31, 2012
New Nike+ FuelBand colors launch at Nike and Apple retail
Nike+ FuelBand “Black Ice” and “White Ice” launch with expanded availability in Nike and Apple stores across the United States, Canada, the United Kingdom and online.
October 22, 2012
Nike+ FuelBand, Path and Ndamukong Suh
Detroit Lions defensive tackle Ndamukong Suh and the Nike+ FuelBand take to Path on the road to 6,000 NikeFuel points at Nike World Headquarters.
July 24, 2012
Introducing the NIKE House of Innovation at Selfridges
New cutting-edge retail space in London showcases the future of sport.
July 10, 2012
Nike+ Fuelfest: An Interactive Fusion of Sport + Innovation and Music + Culture
At the beginning of the year, Nike challenged everyday athletes to #makeitcount and thousands were inspired to be more active than ever before. The Nike+ FuelFest was a celebration of sport fuelled by Nike+ that rewarded the most active athletes who have taken part in Nike events in 2012.
July 02, 2012
NIKE+ Turns the World Into a Playground #GAMEONWORLD
NIKE launches #GameOnWorld campaign with two new films reflecting the way NIKE+ combines the world of sport with digital experiences.
June 29, 2012
NIKE+ Basketball and NIKE+ Training Changes The Game #GameOnWorld
Today June 29th Nike+ Basketball and Nike+ Training launch creating two new experiences for athletes around the world.
June 29, 2012
NIKE+ FuelBand Updates With Path Integration
Following its successful launch earlier this year, Nike will release an update to its Nike+ FuelBand app today (6.29) with new features designed to improve the overall experience including a richer integration experience with Path.
June 28, 2012
Nike+ FuelBand 'ICE'
Nike+ FuelBand 'ICE' color to hit stores in the US and UK next month following Serena Williams debut in London.
March 05, 2012
NIKE+ FuelBand - The Inside Story
Hear from Stefan Olander, VP of Digital Sport, and some of the team behind the creation of the NIKE+ FuelBand
February 26, 2012
Kevin Durant Wears the NIKE+ FuelBand in Orlando
Building his Fuel Score as he knocked down shots and advanced to the 3-point contest finals, Kevin Durant wears the NIKE+ FuelBand, a wristband that tracks movement.
February 22, 2012
NIKE unveils revolutionary NIKE+ experience for basketball, training athletes
New NIKE+ technology measures jump height, 'hustle' and quickness of every basketball player, and evolves training into a fun, game-like challenge.
January 19, 2012
Nike+ FuelBand makes life a sport
Nike innovates at the intersection of sport and data with a wristband that measures movement to motivate people to be more active.