Natural motion gets personal this week with the launch of the Nike Free Run iD and the Nike Free 3.0 iD. Exclusive to NIKEiD, runners can customize performance by mixing the uppers and outsoles from the two styles to create Nike Free iD Hybrids, as well as personalize color and design.
The Nike Free Run+3 and the Nike Free 3.0 are the latest in Nike’s popular franchise of Nike Free running shoes founded on the concept of natural motion.
What’s new with Nike Free?
The first Nike Free shoe launched in 2004. Ever since designers have refined and evolved the shoes to enhance the natural motion running experience for a variety of running levels and preferences.
The Nike Free Run+ 3 offers a unique balance of flexibility, comfort and support. Its Dynamic Fit construction wraps the arch for a glove-like fit that provides support where the runner needs it. The siping along the length and width of the midsole allows for natural motion and mimics the characteristics of barefoot running.
On a scale from a bare foot to a traditional running shoe, the Nike Free 3.0 delivers the closest to a truly barefoot experience. It features a seamless upper made of flexible but supportive mesh and a molded sock-liner that mimics the curvature for a great fit and comfort.
Both the Nike Free Run+ 3 and the Nike Free 3.0 feature arch siping new to this iteration of Nike Free running shoes. The trans-tarsal diagonal cuts in the midsole enhance natural motion flexibility and help increase foot strength.
Athletes get creative with NIKEiD
To celebrate the launch of Nike’s newest Nike Free running shoes, athletes like Allyson Felix (world champion US sprinter), Mo Farah (world champion UK distance runner) and Liu Xiang (world champion Chinese hurdler) have designed their own Nike Free iD shoes.
The designs are personal to the athletes, both in terms of performance and aesthetic. Felix's Nike Free 3.0 iD is styled after her high school's colors, while Farah chose a different team spirit inspiration -- his favorite football club in the UK. Xiang built a Nike Free Run iD Hybrid combining the extra support of the Nike Free Run+ 3 upper with the barefoot ride of the Nike Free 3.0 midsole. He finished his design with colors inspired by spring.