A fresh Saturday evening was the perfect setting for the last race of Nike’s We Run 10K series, which took place in 32 cities around the world. . In Santiago 9,000 runners enthusiastically joined the global running celebration; registration sold out after just four days. The field departed from la Costanera Andrés Bello, by the Mapocho River, heading toward the finish line, located in the Vitacura´s Centro Cívico on Centenario Avenue, on a circuit with urban streets and the unparalleled view offered by the Cerro San Cristóbal, one of Santiago´s landmarks.
Runners began their getting ready for the big challenge weeks before the race, with Nike-provided training tips and activities and. Nike offered an expo in the days prior to the race, offering product trialing and introduction to the Nike+ experience. The day of the race, each runner received a medal, after crossing the finish line, . Post-race runners were treated to a rest area with healthy food, hammocks, and massage. Finishers could also visit YouTube to access real-time images of themselves crossing the finish line.
“Runners’ interest year after year confirms that we are seeing a very strong trend, which we are capitalizing on through our race. Santiago offers amazing conditions for runners,” said Martin Rojas, Marketing Manager for Nike in Chile.
Víctor Aravena, who reached the finish line in 31 minutes and 24 seconds, won the men’s general category, for the second consecutive year. Clara Morales led the female general category, completing the 10K in 37 minutes and 47 seconds.
Nike We Run Santiago was the last stage of Nike’s We Run race series that takes place in 32 cities worldwide involving a total of 395,500 runners. The Nike We Run race series seeks to inspire, support and connect runners all around the world through the innovative Nike+ technology.
The We Run 10K series began three years ago as an evolution of Nike’s Human Race, a global 10K held in dozens of cities around the world on a single day in 2008. That blockbuster race evolved into the We Run 10K series in 2009, and has since expanded its reach and impact. It is now Nike’s single largest race series.
The 2012 We Run series kicked off in Riga, Latvia on Aug. 26, and concluded in Santiago, Chile on Dec. 15.