Nike unveils 2013 Year of the Snake collection

DownloadHi
Fullscreen
Close

Nike unveils 2013 Year of the Snake collection

DownloadHi
Gallery
Close
January 10, 2013

Nike unveils 2013 Year of the Snake collection

耐克2013 蛇年生肖系列产品于1月18日起陆续上市
Mobile-carousel-left Mobile-carousel-right
DownloadDownload
FullsizeFullsize

Download the full Chinese look book PDF

 

In celebration of 2013 as the Year of the Snake on the Chinese lunar calendar, Nike introduces a Nike Basketball and Nike Sportswear collection of Chinese zodiac footwear inspired by Kobe Bryant and the Year of the Snake respectively. Ever since Nike unveiled its Year of the Horse collection in 2002, fans have eagerly anticipated new collections based on the Chinese lunar calendar concept. This year marks Nike's 12th such release and completes a full cycle of the Chinese zodiac.

The Year of the Snake collection includes the KOBE 8 SYSTEM, which draws inspiration from Bryant’s unparalleled on-court skills and his "Black Mamba" on-court alter ego. The Nike Sportswear designs feature signature colors of black, purple, red, and gold with snakeskin-inspired patterns. 2013 corresponds to two characters -- 癸巳 ("Gui Si") -- in the Chinese sexagenary cycle (a cycle of sixty terms used for recording days or years). The Chinese seal pattern composed of a snake and the two characters 癸巳 ("Gui Si") incorporates the serpentine shape into an embroidered seal making this collection particularly unique.

农历蛇年将至,岁在癸巳,祥蛇献瑞。耐克以“蛇道”为主题,打造全新蛇年生肖系列产品。从2002年马年生肖鞋款登场开始,以生肖概念而打造的耐克鞋款就成为鞋迷们在中国年前期待的焦点。今年是耐克连续第12年为中国农历新年发布特别产品,实现了耐克十二生肖全系列的完美收关。

科比.布莱恩特拥有绝佳的攻守能力,以自身的威胁性让各队敌手闻之色变,因此获得“黑曼巴”的封号。2013年耐克蛇年系列,以科比及中国蛇年为设计灵感,并采用代表科比的黑色、紫色、金色,以及蛇纹为主要设计。而2013年适逢中国天干地支中的“癸巳”年,耐克特别以蛇与“癸巳”两字结合的印鉴图案,将科比在篮球运动的精神与中国文化融合,使蛇年系列产品的设计更为深刻细致。

NIKE AIR FORCE 1 CMFT

To celebrate the 30th anniversary of the Nike Air Force 1, Nike releases the Nike Air Force 1 CMFT, a new member of the Family of Force and a top pick for the Year of the Snake. The Nike Air Force 1 CMFT boasts the exact iconic profile of the original Nike Air Force 1 but is enhanced using modern innovations. By incorporating a slip-in Lunarlon cushioning midsole and Nike Air unit in the heel, the Nike Air Force 1 CMFT is the ultimate in functionality and comfort. The Year of the Snake version of the Nike Air Force 1 CMFT is mainly red, an auspicious color in China, and features gold and red stitches on the Nike Swoosh, purple lining and outsole, and red snake print leather. The product exudes quality and style. Details including a snake eye deubré and a tongue made of softer breathable material with a seal pattern of the two characters “癸巳” fit the Year of the Snake motif.

在AIR FORCE 1诞生30年之际,家族新成员NIKE AIR FORCE 1 CMFT成为蛇年系列首选,该鞋款采用LUNARLON缓震鞋垫搭配后跟气垫,大幅提升功能性与舒适性。NIKE AIR FORCE 1 CMFT鞋身以红色为主色调,突显年节气氛。在NIKE SWOOSH上运用金、红两色交错的车缝线,以及紫色内里及外底,搭配红色蛇纹皮革,展示出极佳的质感。铭牌上的蛇眼设计,鞋舌以更柔软的透气材质打造,上有“癸巳”印鉴图案,呈现蛇年主题,打造完美生肖鞋款。

NIKE AIR FORCE 1 CMFT,1月25日上市

NIKE AIR FORCE 1 HI CMFT

The Nike Air Force 1 high-top silhouette has been one of the most iconic basketball sneakers of the last 30 years -- so the Year of the Snake collection wouldn't be complete without one. The sleek, seductive shoe is mostly black with the toe and sides made of python print leather. The classic ankle strap design provides extra support around the ankles and presents a visual consistency with previous Nike AF1 collections. The seal pattern of the two characters “癸巳” on the heel echoes the Chinese motif. The Nike Swoosh in red and purple snake print is perhaps the most eye-catching feature of the shoe while a concealed Lunarlon drop-in midsole offers the ultimate in high performance comfort.

NIKE AIR FORCE 1 高帮款是30年来最经典的篮球鞋款,蛇年款同样采用高帮COMFORT版本,鞋身以神秘的黑色为主轴,鞋头及鞋侧运用蟒蛇纹皮革,呈现有如尊贵华丽的质感。经典高帮皮环设计增强踝部支撑机能,同时带给人们NIKE AIR FORCE 1一贯以来的鞋面视觉特色。后跟“癸巳”印鉴图案,呼应中国元素,红紫色蛇纹NIKE SWOOSH,更有画龙点睛效果。

NIKE AIR FORCE 1 HI CMFT,1月18日上市

NIKE AIR FORCE 1 FOAMPOSITE

The Nike FOAMPOSITE’s one-piece upper represents the highest achievement in shoemaking because its production requires a metal casting mold. In 2011, Nike first applied FOAMPOSITE technology using a metal casting mold to form the classic Nike Air Force 1 upper resulting in yet another fresh interpretation. For the Year of the Snake, the 2013 Nike Air Force 1 FOAMPOSITE is mainly black with a snake print to echo the Black Mamba motif. The polish gives it a premium look. The Nike Air heel significantly enhances cushioning.

FOAMPOSITE一体成形的鞋面由金属铸模打造,是挑战制鞋工艺的颠峰作品,2011年首次将FOAMPOSITE技术运用在NIKE AIR FORCE 1,一体成形的鞋面藉由精雕模具雕塑出NIKE AIR FORCE 1的经典轮廓。2013年NIKE AIR FORCE 1 FOAMPOSITE蛇年款以黑色蛇纹为鞋身设计, 呈现高质感蛇纹光泽。后脚跟开窗MAX AIR气垫则大幅增加了缓震功能。

NIKE AIR FORCE 1 FOAMPOSITE,1月18日上市

NIKE ZOOM HUARACHE 2K4

Released in 2004, NIKE ZOOM HUARACHE 2K4 combines timeless design and innovative technology. Nike Zoom Air provides impact protection, reduces weight significantly, and provides comfort with elastic inner soles. The upper features classic elements such as an ankle strap, a Nike Swoosh on the side and the Huarache signature hollow-out design at the ankle. It has a transitional role in the evolution of modern basketball shoes. The 2013 model uses red snake print leather and gold stitches at the toe and heel as symbols of good luck for the Chinese New Year. The purple-lined Nike Swoosh and the seal pattern of the characters “癸巳(Gui Si)” on the tongue highlight the Chinese zodiac sign.

2004年亮相的NIKE ZOOM HUARACHE 2K4,将经典鞋款的设计用创新科技呈现。ZOOM AIR提供快速反应的避震功能,大幅降低整体重量,弹性内靴提供了合脚的舒适感,鞋身运用AIR FORCE 1 MID脚踝皮环及鞋侧大型NIKE SWOOSH等经典设计元素,延续HUARACHE家族特色的脚踝镂空,在近代篮球鞋发展进程扮演承先启后的角色。2013蛇年款,鞋身以红色蛇纹皮革为主轴,鞋头及后跟以红色蛇纹皮革搭配金色车缝线,呈现年节喜庆感。紫色勾边NIKE SWOOSH,结合鞋舌“癸巳”印鉴图案,将中国蛇年的贵气呈现出来。

NIKE ZOOM HUARACHE 2K4,1月25日上市

KOBE 8 SYSTEM

The KOBE 8 SYSTEM incorporates innovative Nike Engineered Mesh for the first time in a basketball shoe to offer a dynamic and ultra-lightweight fit. Additionally, the synthetic overlays on the toe and lateral quarter panel provide support for even the toughest games. The full-length Lunarlon midsole delivers lightweight, low profile cushioning and stability. A snake graphic shoe tongue provides a close fit and comfort. In connection with the victories of the Purple and Gold Dynasty led by Kobe, the KOBE 8 SYSTEM Year of the Snake special edition is inspired by the Chinese kung-fu representing Kobe’s bold, aggressive style on the court. The four icons on the outsole stand for Kobe’s speed, precision, vision and versatility. The color red symbolizes danger and the destructive power of Kobe’s speed. The snakeskin pattern on the shoe is a perfect interpretation of Kobe’s on-court alter ego, the Black Mamba.

KOBE 8 SYSTEM采用革新编织网眼面料Nike Engineered Mesh,创造出贴合的脚感,提供足部弯曲所需的一切柔韧性。全掌LUNARLON中底展现出质轻、缓震等优势。一体式S鞋舌更贴合足部,黑曼巴蛇围绕科比个人专属图案。蛇年特别版以KOBE带领球队所打出的“紫金王朝”为灵感,运用武侠概念,形容KOBE在球场上的创造力与侵略性。内侧外底图腾象征科比的速度、准确度、洞察力与全面性。红色鞋身象征科比绝击不留情的破坏力,如同危险信号般的红色意义,搭配外底与鞋身蛇纹结构,更完美诠释KOBE的黑曼巴形象。

KOBE 8 SYSTEM,2月上市

NIKE KOBE 8 RED

NIKE KOBE 8 RED is the off-court version of the KOBE 8 SYSTEM. The Year of the Snake model is made of red suede for the Chinese New Year. The one-piece design uses Vac-Tech and laser-etching technologies, which gives the shoe a clean-cut look that is consistent with previous Kobe collections. The etchings on the outsole combine timeless herringbone and snake scale patterns.

NIKE KOBE 8 RED为KOBE 8 SYSTEM所衍伸出的休闲鞋款,蛇年特别选用象征节庆的红色麂皮打造,呈现了东方生肖年的节庆气氛、一体成形的Vac-Tech立体造型,搭配鐳射雕刻鞋身纹路,让鞋面呈现科比鞋款一贯的利落特色。

NIKE KOBE 8 RED,1月25日上市

NIKE KOBE 8 BLACK

The NIKE KOBE 8 BLACK in snake print is exclusively designed for the Year of the Snake. It is made of black leather in snake print to echo Kobe’s Black Mamba nickname and symbolizes his aggressiveness on the court.

NIKE KOBE 8 BLACK黑色蛇纹版本专为2013蛇年所打造,鞋身采用黑色蛇纹皮革,除了呼应科比“黑曼巴”的外号之外,更象征科比在球场上的全方位的侵略性。

NIKE KOBE 8 BLACK,1月18日上市

NIKE DESTROYER JACKET

The casual, stylish Nike Destroyer Jacket is a symbol of personal glory. Nike has added some popular elements to the leather sleeve baseball jacket inspired by Kobe's personal style. Snake scale patterns are etched on the classic leather sleeves. The stitch free zipper is simple and elegant with the words “YEAR OF THE BLACK MAMBA” embroidered on the wind-proof strip. A special lining material keeps the body warm. The rowan-knit collar and cuff enhances comfort. On the back of the jacket is the Chinese character “智”, which means wisdom. On the right lapel are Chinese characters representing the Year of the Snake such as “癸巳 (Gui Si)” and “天龙地蟒 (Tian Long Di Mang).” It is a perfect mesh of Kobe Bryant’s Black Mamba style and Nike’s iconic jacket.

Nike’s Year of the Snake sportswear collection also includes men’s and women’s hoodies and T-shirts featuring Kobe’s Black Mamba personal logo and the Chinese character “智 (Zhi)”. The Year of the Snake professional basketball collection also includes Kobe’s training jerseys, jackets, sweatshirts and T-shirts.

NIKE DESTROYER JACKET除了兼具运动与流行风格,更是个人荣耀的象征,耐克将皮袖棒球外套呈现了丰富的故事内容,除了多次与不同的流行元素结合外,更呈现运动员个人特色,蛇年特别款NIKE DESTROYER JACKET设计主题围绕着科比.布莱恩特。经典皮袖加入了蛇鳞的压纹,简洁流线的拉链采用无缝线贴合设计,拉链防风条设计绣有“YEAR OF THE BLACK MAMGA”字样,特殊的内里材质为人们提供了绝佳的保暖效果,罗紋编织的领口与袖口增加了夹克的舒适度,后背大面积“智”字样设计以及右胸代表蛇年的“癸巳”、“天龙巨蟒”字样,让KOBE BRYANT的“黑曼巴”球风特质与耐克经典外套完美结合。

NIKE DESTROYER JACKET,1月25日上市

Nike Sportswear蛇年生肖产品,还包括了印有科比专属的黑曼巴图腾和中文“智”字图案的男女款连帽衫和Tee。专业篮球系列蛇年生肖产品还包括了科比专业篮球训练服,篮球外套,圆领衫和Tee。