NIKE Celebrates Rafa's Record

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NIKE Celebrates Rafa's Record

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June 11, 2012

NIKE Celebrates Rafa's Record

NIKE Tennis commemorates Rafa Nadal's Seventh French Open Victory with 'Unstoppable' art work.
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Ahead of the French Open final, NIKE Tennis encouraged Rafa's fans to send messages of support as he prepared to claim his seventh title. We know the outcome of this match, and now we can also reveal the outcome of those messages. The name of each fan who submitted a message to the NIKE Tennis Facebook page had their name written onto a small 'paint ball' which was then fired onto a canvas to create the 'Unstoppable' image of Rafa to celebrate his record-breaking seventh title. See the video below for the 'making of' which was created by The Kennedy's and Wieden + Kennedy.