Nike+ Fuelfest: An Interactive Fusion of Sport + Innovation and Music + Culture

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Nike+ Fuelfest: An Interactive Fusion of Sport + Innovation and Music + Culture

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July 11, 2012

Nike+ Fuelfest: An Interactive Fusion of Sport + Innovation and Music + Culture

At the beginning of the year, Nike challenged everyday athletes to #makeitcount and thousands were inspired to be more active than ever before. The Nike+ FuelFest was a celebration of sport fuelled by Nike+ that rewarded the most active athletes who have taken part in Nike events in 2012.
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The event, held on Sunday 8th July, was the ultimate NikeFuel Experience: a large-scale live interactive show at Battersea Power Station that featured a digital projection takeover of the iconic landmark’s exterior fuelled by the movement and energy of the crowd. All guests at the event were wearing a Nike+ FuelBand to collectively earn NikeFuel to energize the venue.  The more they moved, the more spectacular the projections became.

The event was hosted by DJ Zane Lowe, and featured performances by Tinie Tempah and Magnetic Man.

Visit nike.com/makeitcount to learn more about the NikeFuel movement.