Below, you'll find two examples of our sport-based community programs.
BOLA PRA FRENTE - BRASIL
Bola Pra Frente helps disadvantaged children by combining the appeal of soccer and the inspiration of renowned athletes.
Famed former Brazilian national team champion Jorginho created the program, which helps 6- to 17-year-olds improve their academic performance and gain access to better employment opportunities through sports, education, art and culture, and professional qualification in the outskirts of Rio de Janeiro.
LET ME PLAY - CHINA
Let Me Play builds confidence in low-income urban and migrant youth in China by infusing school PE programs with a tailored curriculum and rich sport experience, focused on a competitive basketball league.
The program trains PE teachers to enhance the confidence, creativity, communication and teamwork skills of 9- to 13-year-old students. Teachers promote gender equity and social integration in the low-income urban and migrant communities in which they work. Nike and China Children and Teens’ Fund launched this program in 2006, which now operates in 10 cities and reaches more than 170,000 youth every year.
THE NIKE FOUNDATION
The Nike Foundation also works with a variety of programs around the world that support the Girl Effect -- the unique potential of 250 million adolescent girls to end poverty for themselves and the world. Learn more.
NIKE, Inc. Community Programs:
Bowerman Track Program
In June 1999, Bowerman stepped down as a member on the Nike board of directors, a post he had held since 1968. In honor of Bowerman's lifetime contributions to the sport of running, Nike established the Bowerman Track Renovation Program.
Over the past 10 years, Nike has proudly supported the Bowerman Track Program, contributing $2 million in grants to support the building and ongoing maintenance and refurbishment of running tracks in the United States.
As this program has come to an end, we seek to continue our commitment to provide access to running programs to youth in communities most in need around the world. This commitment will be through grants that focus on helping strengthen young runners both on and off the track as athletes and role models.
We will not be accepting direct requests for grants under this program, however for more information regarding donations and grants, please visit Nike’s Giving Guidelines.
Jordan Brand WINGS for the Future
Mission: To inspire and enable youth to play sports
Position: Sport gives you Wings
Objective: Empower communities to grow youth participation in sport
Learn more at Jumpman23.com.
Nike School Innovation Fund
Nike's spirit of innovation has helped athletes win medals and break records; now, it will help our kids get a better education.
In January 2007, Nike created the Nike School Innovation Fund (NSIF)-a $9-million, five-year commitment to help public education in Portland, Beaverton and Hillsboro school districts. The NSIF's overall aim is to support our community's major school districts in their pursuit to improve the education of our kids. Ultimately, it will help kids receive a quality education while preparing them to be tomorrow's leaders. Portland Public Schools (PPS) received the first of three Innovation Grants for a total of $1 million. These grants will signify the largest contribution by a business in the history of PPS. In the end, the NSIF will help more than 100,000 students reach their highest potential. And it won't stop there. Our hope is that the NSIF and its visionary ideas will spread to thousands more.