Designing Products

We’re charting a path that uses innovation and design to minimize our footprint and address our own impacts up front, in the design stage.
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Shrinking the Footprint of Our Products

Our world faces significant environmental challenges: water shortages, rising energy use, shrinking natural resource availability and the potential for severe climate change impacts. At Nike, we believe these challenges will lead to greater supply volatility and costs. These challenges lead us to question fundamental assumptions about our business and what success will look like in the future.

That’s why we’re charting a path that uses innovation and design to minimize our footprint and address our own impacts up front, in the design stage.

Considered Design is Nike’s continuously refined standard for innovation and sustainability – a standard we use to assess our product. Through Considered Design, we are reducing waste throughout the design and manufacture of our products, using environmentally preferred materials and eliminating toxins. We encourage our designers to make smart, sustainable choices at the start of the creative process – choices that achieve design breakthroughs and reduce unwanted impacts.

Designers can only work with what’s available. They’re limited by materials. We’ve been assessing the impact of materials and making that information widely available. We’re working to use, find or create materials that have a preferred environmental profile. In some cases, a sustainable material may not be readily available or may not yet exist. That’s where we’re applying innovation to help develop or bring to scale new options.

Products don’t make themselves. Performance matters in both what the product is made of and how it’s made. We’re changing our approach to manufacturing by considering environmental and social performance alongside more traditional measures of performance like cost, quality and on-time delivery in selecting and working with factories.

Industry Collaboration: Sharing What We’ve Learned

As a leading brand, we realize our potential to influence the wider sports, apparel and footwear industries. To do this, we’re sharing our knowledge and the tools we’ve developed to enable other companies to assess their own impacts and reduce their dependence on limited natural resources. For example, we’ve made our Environmental Apparel Design Tool publicly available. It provides a practical way to score and compare apparel designs in terms of waste and the use of environmentally preferred materials. We’ve also shared our Code of Conduct and the audit tools we use with contracted factories.