NIKE, Inc. Sustainable Business

When it comes to finding the best solutions for athletes, our business and the planet - there is no finish line.

CR Report

Crreportcover_biz_large Nike Better World

Striving for Better Performance

At NIKE, Inc. we see sustainability as a catalyst for revolutionizing the way we do business - for driving innovation in a way that benefits the athlete, our company and the environment.

As environmental, social and economic challenges in our world proliferate we see an opportunity to create products that benefit the athlete and the environment, build deeper consumer and community connections, and spur positive social and environmental change.

We focus our efforts in the areas in which we can have the greatest impact and create the most value:


We're making athletes faster, stronger and better - with less impact. By using innovations like recycled polyester, which has diverted nearly 2 billion plastic bottles from landfills since 2010, we are we producing better products, transforming markets and improving lives by leveraging sustainability as the world’s greatest innovation opportunity. Read more about how Nike is innovating for a Better World.


Sport is a universal language. It helps to develop the next generation of youth with skills such as teamwork, determination, self-confidence, creativity, resilience, and physical and emotional health. We believe that improving access to sport, play and greater levels of physical activity overall – especially for kids – is one of the greatest investments a society can make. Read more about the DESIGNED TO MOVE Framework.


The Nike Foundation, a separate 501(c)3 nonprofit organization fueled primarily by NIKE, the NoVo Foundation, and the UK’s Department for International Development (DFID) – is dedicated to investing in girls as the most powerful force for positive change on the planet. When an adolescent girl– before she’s married, pregnant, or HIV-positive – has access to education, sport and adult mentorship she can develop the life skills necessary to support herself and others around her, making the Girl Effect a solution for poverty, not just a cure for its symptoms. Read more about how Nike is working to end global poverty.