SPORT & COMMUNITIES
At NIKE, Inc., as expected, we are passionate about sport. We believe in the power and value of play and physical activity.
So we are alarmed that globally, we’re now all moving less. Through generations, we’ve engineered movement out of our lives as we’ve adopted modern conveniences. This now means we have unconsciously engineered in to our lives problems that go well beyond our health alone.
It’s now normal to be sedentary, and we’re creating a future without movement. This significant societal shift has led to economic and health damage from issues like obesity and Type II diabetes—but these costs are just a tiny fraction of the true impact.
Action is needed.
NIKE, Inc. is bringing our passion to this issue. We plan to work across sectors and established issue areas to drive broad based system and norm change to break this cycle, engineering physical activity back into our lives.
We’re ready to lead this charge. For at the core of Nike’s DNA is the mission we learned from Bill Bowerman, “If you have a body, you are an athlete.”
It’s time for every athlete to live sport and physical activity.