The Nike Foundation: Improving the Lives of Adolescent Girls
Nike believes in the power of unleashing human potential – on the field, on the court, and in life. At the Nike Foundation, we take the power of potential to a new playing field to combat one of the most pressing issues of our time: global poverty.
When the Nike Foundation started in 2004, we sought the best investment with the highest returns. We traced the symptoms of poverty back to their roots, and it led us to an unexpected solution and a catalyst for change: adolescent girls.
When a girl in the developing world realizes her potential, she isn’t the only one who escapes poverty—she brings her family, community, and country with her. It’s a leverage strategy that can’t be beat. That’s why adolescent girls are our exclusive focus.
Investing in a girl stops poverty before it starts. That’s the girl effect.