Converse Announces The Launch Of The KA-One Vulc And The Fall 2012 Skateboarding Collection

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Converse Announces The Launch Of The KA-One Vulc And The Fall 2012 Skateboarding Collection

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June 29, 2012

Converse Announces The Launch Of The KA-One Vulc And The Fall 2012 Skateboarding Collection

New styles from the Converse Form and Function Collection strip down classic Converse models to their most simple form, creating footwear that truly performs for today’s skateboarders.
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NORTH ANDOVER, Mass. (Friday, June 29, 2012) – Today, CONVERSE Inc. announces its Fall 2012 skateboarding footwear collection with the addition of Converse Skate Ambassador Kenny Anderson’s latest signature KA-One Vulc shoe and updated KA-One colorways.

New styles from the Converse Form and Function Collection strip down classic Converse models to their most simple form, creating footwear that truly performs for today’s skateboarders.

The KA-One Vulc and Fall 2012 skateboarding footwear collection will be available at specialty retailers nationwide and on www.converse.com on Monday, July 2.

KA-ONE VULC
Converse Skate Ambassador Kenny Anderson’s KA-One signature shoe returns this season with an update in the form of the KA-One Vulc. The KA-One Vulc features Converse Engineered for Destruction technology, including abrasion resistant suede, a specially developed Converse molded OrthoLite® Sockliner for long-lasting cushion that doesn’t compromise board feel, and the iconic Converse All Star traction rubber vulcanized sole.

Anderson personally put these innovations to the test in a series of short films titled “KA-One Vulc: Engineered for Destruction”.  From L.A. to Vegas, the KA-One Vulc withstands the ultimate wear test with Kenny’s relentless hours on his skateboard to Kenny’s daring attempts to ‘destruct’ the shoe. A true testament to Converse’s Engineered for Destruction technology, the KA-One Vulc is available in suede in black/white and lunar rock/varsity red/black. Suggested retail price $60.

To view the “KA-One Vulc: Engineered Destruction” video series and for embed code, please visit:
www.converse.com/skateboarding

More information on Converse Engineered for Destruction can be found here: http://play.converse.com/blog/2012/05/08/engineered-for-destruction/

KA-ONE
Inspired by the Converse Classic Trainer from 1976, the KA-One features a slim cupsole for great board feel. The KA-One is available in suede in rabbit/white and black/white. Suggested retail price $60    
 

FORM AND FUNCTION COLLECTION

ELM LS
The original Elm LS was introduced in the 70’s as the NS-1 before taking on its cleaner, simpler form today. The shoe features a suede, canvas or waxed canvas upper with an ultra-flexible outsole and a textured foxing tape around the outsole.  The Elm LS is available in varsity red/white/black, black/tan, white/black and black/white. Suggested retail price $55. 

SEA STAR LS
The Fall 2012 Sea Star LS is a refined version of the original silhouette created over 50 years ago, taking the boat shoe inspiration from the original design.  Available in canvas, waxed canvas and suede, the shoe features a full length EVA sockliner, flexible outsole and heritage inspired herringbone tread pattern.  The Sea Star LS is available in chocolate/white/black, charcoal/white/black, black/black and black/white. Suggested retail price $55.

CVO LS
A classic Converse silhouette, The CVO LS brings a new age edge to skateboarding, with stitch and turn panels for added durability and an EVA sockliner that allows for energy dispersion.  The CVO LS comes in suede, canvas and waxed canvas and is available in phaeton grey/white/black, tan/estate blue/white, estate blue/white/black and black/white. Suggested retail price $55.

About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 63 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.

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Press Contacts:

Lacy Pica
Converse
646.563.7830 / Lacy.Pica@converse.com

Steve Dool
exposure
(646) 895-7009 / steve.dool@exposure.net